Sr. Director, Marketing Analytics & Data Science

Nutrafol

Deutschland

On-site

EUR 178,000 - 196,000

Full time

14 days+

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Benefits offered by this job

Fully remote work

Medical, dental, vision package

401K with employer match

Quarterly bonus program

Flexible PTO

Wellness breaks twice daily

Free lunch on Tue/Thu

Monthly wellness stipend

Monthly internet stipend

Monthly cell phone stipend

Learning & development stipend

Headspace membership

Nutrafol subscription

Job summary

Nutrafol is seeking a Senior Director of Marketing Analytics & Data Science to lead measurement strategy, drive MV across MMM and MTA, and elevate the marketing analytics function. The role partners with an established team to unify measurement across brand, growth, and retention, delivering rigorous, scalable analytics and modeling.

The candidate will bring hands-on data science depth, build advanced analytics capability, and mentor the team while translating complex outputs for executive

Qualifications

10+ years of experience in marketing analytics and measurement roles, with senior positions.
Deep expertise across MMM, multi-touch attribution, incrementality testing, website analytics, and growth/funnel analytics.
Hands-on MMM and MTA model building/leadership, with depth to implement.
Strong data science foundation: regression, Bayesian methods, time-series and ML in marketing measurement.
Applied AI experience in marketing analytics — LLM-based workflows, modeled conversions, or automation.
Proficiency in SQL and Python (or R); familiarity with GA4, CM360, and BI tools.
Experience mentoring analytics talent across measurement and data science.
eCommerce background; DTC/subscription and multi-channel experience preferred.

Responsibilities

Own strategy for MTA revamp, including implementation, validation, and trust, with MMM reconciliation.
Champion measurement rigor across the portfolio and ensure cross-functional adoption.
Apply AI and advanced analytics to improve measurement quality, speed, and scalability.
Mentor team members in measurement craft and data science methods.
Translate technical outputs into clear business language for marketing, finance and executives.

Skills

MMM

MTA

Incrementality testing

Website analytics

CM360 reporting

Growth analytics

Statistical modeling

AI in marketing

SQL

Python

GA4

BI tools

Tools

Snowflake

BigQuery

dbt

Looker

Tableau

Power BI

Job description

Keep Growing with Nutrafol

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.

Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

Nutrafol is seeking a Senior Director, Marketing Analytics & Data Science to bring senior measurement leadership and advanced modeling capability to our marketing analytics function. This role partners with an established marketing analytics team that is actively driving the strategy, roadmap, and cross‑functional unification of measurement across brand, growth, and retention.

We're looking for a senior measurement leader with hands‑on data science depth to support and elevate an established marketing analytics team. The team owns strategy, roadmap, and cross‑functional measurement — you bring technical rigor, modeling depth, and outside experience to accelerate their work.

Responsibilities:

Measurement & modeling — provide senior support across the full portfolio: MMM, MTA, incrementality testing, website analytics, CM360 reporting, and growth journey analytics. Lead the technical implementation of MTA 2.0, partnering with the team that owns strategy and roadmap.
Methodology & rigor — pressure-test assumptions, validate outputs, and guide reconciliation across measurement approaches so stakeholders know which signal to trust for which decision. Bring clarity to complex methodological questions, including privacy‑resilient measurement.
AI & advanced analytics — apply ML, statistical modeling, and AI (including LLM‑based workflows and modeled conversions) to improve measurement quality, speed, and scalability.
Mentorship — develop team members on measurement craft, modeling depth, and data science methods. Build advanced analytics capability within the function over time.
Cross Functional Communication — translate technical measurement outputs into clear language for marketing, finance, and executive audiences. Support the team's credibility in cross‑functional forums.

What success looks like:

Own the strategy for MTA revamp, including implementation, validation, and trust — with clear reconciliation against MMM and incrementality
Ensures measurement rigor is visibly elevated across the portfolio
Introduce and test AI and modern analytics platforms to improve overall capabilities and measurement effectiveness
Manage methodological choices, ensuring they’re well‑documented, defensible, and trusted by business stakeholders

Requirements:

10+ years of experience in marketing analytics and measurement roles, with significant time in senior positions
Deep expertise across MMM, multi‑touch attribution, incrementality testing, website analytics, and growth/funnel analytics
Hands‑on background building or leading MMM and MTA models — with depth to implement, not just oversee
Strong data science foundation: regression, Bayesian methods, time‑series, and ML applied to marketing measurement
Applied AI experience in marketing analytics — LLM‑based workflows, modeled conversions, or measurement automation
Proficiency in SQL and Python (or R); familiarity with GA4, CM360, and BI tools
Experience mentoring analytics talent across measurement and data science
eCommerce background required; DTC/subscription, and multi‑channel experience strongly preferred
Strong communicator; ability to influence cross‑functional teams and Leaders across the organization
Comfortable as a senior partner supporting a team that owns strategic direction

Preferred:

Experience applying generative AI or LLMs to analytics workflows (insight generation, automation, self‑serve)
Hands‑on knowledge of privacy‑resilient measurement approaches (server‑side tracking, modeled conversions, data clean rooms)
Familiarity with modern data stack tools (Snowflake, BigQuery, dbt) and BI platforms (Looker, Tableau, Power BI)

Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

Salary Range: $200,000—$220,000 USD

Perks & Benefits