Social Media Manager

Jobtailor; München; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

Jobtailor in Munich is seeking a skilled Social Media Manager to shape our social strategy and drive growth. You will own content planning, production oversight, and editorials across Stories, Reels and posts, partnering with Content and Partnerships teams to craft creator collaborations that amplify reach and engagement.

You will tell relatable stories that spotlight our projects, translate our athletically inspired brand tonality into visuals and captions, and analyze performance to

Qualifikationen

• Minimum 3–5 years of experience in social media management or content creation.
• Strong eye for aesthetics, visual language, copywriting and trends.
• Knowledge of Instagram and LinkedIn mechanics and formats.
• Experience building or evolving brand presences in startups/agency/media.
• Ability to develop ideas around product education that are exciting.
• Independent planning and collaboration with creators and teams.
• Creative and strategic work with clear goals: reach, community, performance.
• Initiative, structure and enthusiasm for a growing startup.

Aufgaben

• Develop social media strategy for channels, including audiences, formats, posting frequency and editorial planning.
• Plan and oversee content and productions—from Stories to Reels, posts to partnerships.
• Collaborate with Content and Partnerships teams to drive creator and sports collaborations for social media.
• Develop formats and content elements to increase reach, follower growth and engagement.
• Tell stories that direct attention to our projects.
• Translate brand tonality into imagery, video and captions – sporty, smart, engaging.
• Analyze performance, derive learnings and continuously improve content strategy based on data.
• Ensure a consistent brand presence in aesthetics, language and attitude.

Kenntnisse

Social media strategy

Content planning

Storytelling

Copywriting

Jobbeschreibung

• You develop the social media strategy for our channels, including target audiences, formats, posting frequency and editorial planning.


• You plan and oversee all content and productions – from Stories to Reels, from posts to partnerships.


• You work closely with our Content Team and Partnerships Team to initiate and execute strong creator and sports collaborations for social media.


• You develop formats, series and recognizable content elements that increase reach, follower growth and engagement.


• You know how to tell stories that direct attention to our projects.


• You translate our brand tonality into imagery, video and captions – sporty, smart and engaging.


• You analyze performance, derive learnings and continuously develop our content strategy based on data.


• You ensure a consistent brand presence – in aesthetics, language and attitude.

Requirements

• Minimum 3–5 years of experience in social media management or content creation.


• You have a strong eye for aesthetics, visual language, copywriting and trends, and know how to apply them in a brand-appropriate way.


• You understand the mechanics of Instagram and LinkedIn, from algorithms to format variety.


• You have previously built or evolved brand presences, ideally in a startup, DTC, agency or media environment.


• You can develop content ideas around product education and make that content exciting and engaging.


• You can plan, coordinate and execute independently – including collaboration with creators and internal teams.


• You work creatively and strategically with clear goals – reach, community, performance.


• You bring initiative, structure and enthusiasm – for a growing startup and its vision.