Social Media Director Global (f/m/d), Berlin

mc Group; Berlin; On-site; EUR 90,000 - 150,000; Full time

Benefits offered by this job

International clients

mc Academy training

Room to grow

Job summary

mc Group is seeking a Social Media Director Global to join our Berlin team. You will lead the social media department, overseeing national, EU and worldwide campaigns and optimizing paid media efforts across platforms.

This role requires strategic thinking, strong leadership, and a passion for politics, business, media, and sport topics to engage a global audience. You will manage budgets, create integrated online concepts, monitor trends, and report on campaign performance while mentoring a

Qualifications

• At least 5 years of extensive experience in social media and paid media.
• Minimum 2 years experience with Ads Manager tools (Facebook/LinkedIn/Google Ads).
• Experience in media buying and media planning with focus on social channels but offline is good to have.
• Strong monitoring, reporting and optimisation capabilities for campaigns.
• Creative and trend-aware with skills in content writing, community management and influencer marketing.
• Leads a team of at least 3 people.
• English at native/fluent level; German at intermediate level is a plus.

Responsibilities

• Lead the social media team for national, EU and worldwide campaigns.
• Coordinate projects and optimize social media measures (e.g. on Facebook, Twitter, Instagram).
• Create campaign strategies on politics/society, business, media and sport to reach a global audience.
• Develop integrated concepts for online channels and media plans.
• Research trends and evaluate them to develop online strategies and best practices.
• Oversee community management, editorial calendar, influencer marketing and reporting of strategy success.
• Independent management and supervision of media budgets and integrated media planning.
• Plan campaigns, concept creation and media buying; execute paid media campaigns using Ads Managers and scheduling tools.

Skills

Social media management

Paid media

Ads Manager tools

Media buying & planning

Monitoring & reporting

Content writing

Community management

Influencer marketing

Team leadership

English fluent

German intermediate

Tools

Facebook Ads Manager

LinkedIn Ads

Google Ads

Job description

Social Media Director Global (f/m/d), Berlin

About mc Group

mc Group is the No. 1 communication agency in Europe, the No. 1 in GCC/MENA, No. 6 in Asia Pacific and No. 11 worldwide. As the only German-led global communication network, mc Group is present in more than 80 countries on all five continents.

Moreover, mc Group is the world market leader in Nation Branding, including tourism promotion and investment promotion. As a fully integrated agency, mc Group’s portfolio includes PR, advertising and media, corporate publishing, multimedia, sport/youth/music marketing, event management and TV production.

Our clients include major national and international brands, associations, governmental institutions, and media companies.

To reinforce our team, we are looking for a Social Media Director Global (f/m/d), Berlin

Your responsibilities:

• You lead the social media team in the development and control of national, EU and worldwide campaigns
• You are responsible for project coordination, control and continuous optimization of social media measures (e.g. on Facebook, Twitter, Instagram).
• You will create the strategy of the social media campaigns regarding the topics of politics / society, business, media and sport in order to reach a global target group
• You will actively work on the creation of integrated concepts for online communication channels (creation of media plans)
• You research current trends, identify and evaluate them in order to develop appropriate online strategies, best-practices
• You are responsible for the overview of the community management, editorial calendar, influencer marketing and creating reports while analyzing the strategy success
• Independent management and supervision of media budgets, as well
• as strategic, conceptual and operational planning of integrated media
• activities (online, especially social media; and good to have: TV, print, radio experience)
• Planning of campaigns, concept creation and media buying
• Execution of paid media campaigns (Ads Managers and scheduling tools)

Your profile:

• You have at least 5 years of extensive experience in social media and are familiar paid media
• You have minimum 2 years experiences with the Ads manager tools: Facebook Ads Manager, LinkedIn Ads, Google Ads etc.
• You have experience in media buying and media planning – focus on Social Media channels but offline is good to have
• String knowledge in monitoring (social listening, reach and engagement focused campaigns), reporting and optimisation of campaigns
• You are creative and have an interest in digital topics and trends
• You have skills in content writing, community management and influencer marketing
• You excel at strong communication skills and can engage the online community on specific topics
• You have experience in leading a team of minimum 3 people
• You have the ability to multi-task in a fast-paced environment
• English at native/fluent level is a must and intermediate German level is good to have

We offer:

• international customers and colleagues
• hierarchies with plenty of room to organise your own workplace
• further training through our mc Academy
• in a 360°-integrated communications agency

If you are also motivated and willing to perform at an above-average level, we can offer you an exciting position in one of the leading communications and advertising agencies with national and international clients from the worlds of business, politics, media and sport.