Social Media Director (d/f/m)

jvm; Hamburg; Hybrid; EUR 55.000 - 70.000; Vollzeit

Zusammenfassung

jvm in Hamburg is seeking a social media strategist to develop holistic national and international campaigns, ensuring creative and strategic quality, and proactively advising clients on trends, platforms, and new opportunities.

You will conceptualize, plan, and implement platform-specific content formats, analyze performance metrics, and guide publishing, community management, and partnerships. Fluent in German and English, you will lead teams and collaborate across departments.

Qualifikationen

• Excellent knowledge of all relevant social media platforms and their mechanics.
• Cross‑channel social media strategies with strong brand and audience relevance.
• Deep understanding of digital trends, platform features, creator culture, and community dynamics.
• Ability to analyze, interpret, and optimize social content based on data.
• Experience planning and managing paid, owned, and earned social activities.
• Present strategic and creative ideas convincingly to clients and internal teams.
• Experience managing content productions, creators, and external partners.
• Understand interaction between social media, brand management, campaigns, and performance marketing.

Aufgaben

• Development of holistic social media strategies for national and international clients.
• Responsibility for the creative and strategic quality of all social media activities.
• Proactive consulting of clients on trends, platforms, innovations, and new opportunities in social media.
• Conceptualization, planning, and implementation of platform-specific content formats.
• Analysis of relevant performance metrics and derivation of optimization measures.
• Development of channel- and audience-specific publishing and community management approaches.
• Responsibility for timing, resources, and quality of ongoing social projects.
• Identification of new business opportunities and support during pitches and presentations.
• Monitoring market, competitor, and cultural developments and translating them into relevant communication approaches.

Kenntnisse

Social media strategy

Client consulting

Trend analysis

Content planning

Team leadership

Analytics

Media mix

German & English

Jobbeschreibung

• Development of holistic social media strategies for national and international clients.
• Responsibility for the creative and strategic quality of all social media activities.
• Proactive consulting of clients on trends, platforms, innovations, and new opportunities in social media.
• Conceptualization, planning, and implementation of platform-specific content formats.
• Analysis of relevant performance metrics and derivation of optimization measures.
• Development of channel- and audience-specific publishing and community management approaches.
• Responsibility for timing, resources, and quality of ongoing social projects.
• Identification of new business opportunities and support during pitches and presentations.
• Monitoring market, competitor, and cultural developments and translating them into relevant communication approaches.

About You

• You have excellent knowledge of all relevant social media platforms and their mechanics.
• You develop cross‑channel social media strategies with strong brand and audience relevance.
• You have a deep understanding of digital trends, platform features, creator culture, and community dynamics.
• You are able to analyze, interpret, and optimize social content based on data.
• You are experienced in planning and managing paid, owned, and earned social activities.
• You present strategic and creative ideas convincingly to clients and internal teams.
• You have experience managing content productions, creators, and external partners.
• You understand the interaction between social media, brand management, campaigns, and performance marketing.
• You lead teams confidently and in a motivating way.
• You work confidently with relevant analytics, publishing, and social listening tools.
• You are fluent in German and English.

We are the oldest JvM agency. Founded 1991 in Hamburg with an ambitious goal to rewrite the rules of advertising.

We are the youngest JvM agency.Grew into a creative powerhouse with a cohort of 230 true campaigners and storytellers, strategists, social natives and tech lovers and craft‑minded producers.

We are in the B2C business.That's why we have some powerful brands like BMW, SIXT, Lidl, Telekom, Zalando, ZDF, BÜNDNIS 90/DIE GRÜNEN and BVG in our portfolio.

We are in the B2B business.That's why we know a lot about agriculture and data security and how to make people understand & love things like polymer electrolyte membrane fuel cells.

About us

We are looking for talents who bring new ideas to the table. People with fresh perspectives who challenge the status quo.

Our spaces aren’t yet fully accessible for people with disabilities, but wherever there are physical or other barriers, we’ll work together to find solutions.