Senior Strategist (d/f/m)

jvm; Hamburg; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

JvM is seeking a strategic professional to develop brand, communication, and campaign strategies for national and international clients in Hamburg. You will conduct thorough market, competitor, audience, and trend analyses, deriving insights to shape strategic recommendations.

You will create positioning frameworks, consult clients on strategy, and guide workshops with multidisciplinary teams. You will mentor junior strategists while staying ahead of cultural and digital developments.

Qualifikationen

• Extensive experience in developing brand, communication, and campaign strategies.
• Ability to interpret complex market/audience/competitor analyses and translate into actionable recommendations.
• Deep understanding of cultural trends, consumer behavior, and digital developments.
• Fluent in German and English.

Aufgaben

• Develop brand, communication, and campaign strategies for national and international clients.
• Conduct market, competitor, audience, and trend analyses.
• Derive insights and translate into strategic recommendations.
• Create positioning frameworks and strategic platform ideas.
• Consult clients on strategic topics and present strategic approaches.
• Moderate workshops and brand processes with interdisciplinary teams.
• Support pitches and develop strategic foundations for new business.
• Monitor societal, technological, and cultural developments to identify opportunities for brands.
• Mentor junior strategists and interns.

Kenntnisse

Brand strategy

Campaign strategy

Market analysis

Workshop facilitation

Jobbeschreibung

Your Tasks

• Development of brand, communication, and campaign strategies for national and international clients.
• Conducting and evaluating market, competitor, audience, and trend analyses.
• Derivation of relevant insights and translation into strategic recommendations.
• Creation of positioning frameworks and strategic platform ideas.
• Consulting clients on strategic topics and presenting strategic approaches.
• Moderation of workshops, brand processes, and interdisciplinary working sessions.
• Support of pitches and development of strategic foundations for new business projects.
• Monitoring societal, technological, and cultural developments to identify new opportunities for brands.
• Mentoring and professional support of junior strategists and interns.

About You

• You have extensive experience in developing brand, communication, and campaign strategies.
• You are able to interpret complex market, audience, and competitor analyses and translate them into strategic recommendations.
• You have a deep understanding of cultural trends, consumer behavior, and digital developments.
• You are confident in using qualitative and quantitative research methods.
• You think across channels and understand the interaction between classic, digital, and social media.
• You facilitate workshops and guide clients confidently through strategic processes.
• You work analytically, structurally, creatively, and solution-oriented.
• You are fluent in German and English.

We are the oldest JvM agency. Founded 1991 in Hamburg with an ambitious goal to rewrite the rules of advertising.

We are the youngest JvM agency. Grew into a creative powerhouse with a cohort of 230 true campaigners and storytellers, strategists, social natives, tech lovers and craft-minded producers.

We are in the B2C business. That's why we have some powerful brands like BMW, SIXT, Lidl, Telekom, Zalando, ZDF, BÜNDNIS 90/DIE GRÜNEN and BVG in our portfolio.

We are in the B2B business. That's why we know a lot about agriculture and data security and how to make people understand & love things like polymer electrolyte membrane fuel cells.

About us

We are looking for talents who bring new ideas to the table. People with fresh perspectives who challenge the status quo.

No matter your gender, background, abilities, age, sexual orientation, or religion. We especially encourage women, Black and POC individuals, people with disabilities or chronic illnesses, neurodivergent people, queer individuals, older or younger applicants, Jewish people, Muslims and members of other religions or belief systems.

Our spaces aren’t yet fully accessible for people with disabilities, but wherever there are physical or other barriers, we’ll work together to find solutions.