Social Media & Content Manager (m/f/d)

Changan Europe; München; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A global automotive brand in Munich is seeking a Social Media & Content Manager to lead its social media presence across Europe. This role involves managing content strategies, collaborating with agencies, and providing performance insights to enhance brand engagement. The ideal candidate will have a bachelor's degree in a relevant field and several years of experience in social media management, preferably in European markets. Familiarity with digital tools and analytics is essential.

Qualifikationen

• Several years of experience in social media and digital content roles.
• Strong experience managing digital platforms through external agencies.
• Fluent in English; additional European languages are a plus.

Aufgaben

• Manage and evolve social media channels across Europe.
• Guide agency partners in content calendar creation.
• Monitor performance against key KPIs and inform strategy.

Kenntnisse

Social media strategy

Digital content management

Analytical skills

Communication

Coordination

Ausbildung

Bachelor's degree in Marketing, Communications, Digital Media

Tools

WordPress

Google Analytics 4

Jobbeschreibung

We are looking for a Social Media & Content Manager (m/f/d) to help drive Changan’s social presence across Europe. In this role, you will take strategic ownership of our existing @ChanganEurope social media channel — while identifying new opportunities to expand and evolve our digital ecosystem. Working closely with our agency partner as well as other internal stakeholders. You’ll be a key player in ensuring our platforms reflect the brand, engage audiences, and deliver measurable performance.

Key Responsibilities

• Social Media Strategy & Execution Oversight
• Manage and evolve Changan’s existing European social media channels, ensuring they are impactful, consistent, and audience-relevant.
• Define the future structure of our social media ecosystem, identifying new platforms, formats, and local market needs.
• Guide agency partners in creating and executing content calendars, campaign rollouts, and community engagement initiatives.
• Monitor performance against key KPIs (e.g. reach, engagement, growth), and use insights to inform strategy and planning.
• Campaign Coordination & Content Planning
• Support integrated marketing campaigns through digital content planning across web and social channels.
• Collaborate with internal stakeholders (brand, PR, CRM, media, product) to align content with broader objectives.
• Ensure all agency deliverables meet Changan’s standards and contribute to a cohesive digital presence.
• Work with HQ, event managers and European marketing managers to align on a holistic content plan going forward
• Ensure asset availability across markets
• Tools, Reporting & Optimization
• Contribute to the selection and use of digital tools for content planning, publishing, and performance tracking.
• Lead regular reporting and performance reviews across digital channels, translating results into actionable improvements.
• Stay informed on digital trends and innovations to keep Changan’s presence fresh and competitive in the European market.

Requirements

• Bachelor degree in Marketing, Communications, Digital Media or similar qualification.
• Several years of experience in social media and digital content roles, ideally across multiple European markets.
• Strong experience managing digital platforms through external agencies.
• Familiarity with website CMS (e.g., WordPress), web analytics tools (e.g., GA4), and social performance dashboards.
• Strong coordination, communication, and content evaluation skills.
• Fluent in English; additional European languages are a plus.