SEO Manager (all genders) – E-Commerce UK

allbranded GmbH; Hamburg; Hybrid; EUR 40,000 - 50,000; Full time

Benefits offered by this job

Hybrid work

Drinks and snacks flat rate

Team events

Modern equipment

Job summary

allbranded GmbH in Hamburg is seeking an SEO Manager (m/f/d) to own the UK e-commerce SEO strategy, across search engines and AI-powered answers. You will drive visibility, optimise category and product pages, and monitor impact on traffic and revenue.

The role includes planning the SEO roadmap for the UK shop, performing audits (indexation, Core Web Vitals, structured data), keyword research, content planning, and collaboration with Tech, Marketing, and international teams.

Qualifications

• At least 3 years of SEO experience in e-commerce
• Proven ability to create and optimise SEO content for shop and blog articles
• Fluent English with UK market understanding
• German skills (B2) for teamwork and DACH support

Responsibilities

• Own SEO performance of the UK shop and AI-powered search visibility
• Plan and implement on-page and technical SEO measures including audits
• Create and optimise category, product, and advice pages and blog articles
• Conduct keyword and topic research to inform content planning
• Monitor and optimise internal linking, site structure, and navigation
• Collaborate with Tech, Marketing, agencies, and international teams

Skills

SEO strategy

Analytical mindset

English proficiency

Tools

Search Console

GA4

Semrush

Screaming Frog

HTML basics

Job description

SEO Manager (all genders) – E-Commerce UK

Hamburg

Full-time

40,000 - 50,000 € per year

ROLE OVERVIEW

• Grow visibility: You own the SEO performance of our UK shop, in search engines and in AI-powered search such as ChatGPT, Perplexity and Google AI Overviews.


• Drive revenue: You optimise our category and product pages to rank for relevant search queries that drive enquiries and orders.


• Measure impact: You identify and prioritise opportunities, implement improvements and analyse their contribution to traffic and revenue.

BRING THE MOVE

• Develop and prioritise the SEO roadmap for our UK shop


• Plan and implement on-page and technical SEO measures, including audits (e.g. indexation, Core Web Vitals, structured data)


• Create and optimise category, product and advice pages, as well as blog articles, based on search intent


• Conduct keyword and topic research to inform content planning and creation


• Build content and structure so that allbranded is cited in AI-generated answers, including visibility monitoring (GEO)


• Optimise shop structure, navigation and internal linking


• Set up and maintain seasonal campaigns and promotional content across the shop


• Analyse SEO and e-commerce KPIs and derive actionable improvements


• Support our US, French and Spanish shops with occasional onsite updates and reporting (e.g. banners and seasonal content), in cooperation with internal language colleagues


• Work closely with Tech, Marketing, agencies, external partners, and the DACH SEO colleague, including mutual cover (monitoring, reporting, urgent fixes and, with strong German, content support)


• German skills (at least B2) for team collaboration and cover for the DACH SEO colleague

THIS IS YOU

• At least 3 years of SEO experience in e-commerce, ideally in a B2B environment


• Proven experience creating and optimising SEO content, from shop copy to blog articles


• Native or near-native English , with the ability to independently write natural-sounding SEO content for the UK market and a solid understanding of UK search behaviour and terminology


• Confident using SEO and analytics tools (e.g. Search Console, GA4, Semrush, Screaming Frog) and e-commerce platforms (e.g. Oxid), plus basic HTML knowledge


• Analytical mindset and the ability to turn data into prioritised actions


• German skills (at least B2) for team collaboration and cover for the DACH SEO colleague

Nice to Have

• Fluent German (C1 or higher), enabling you to support the DACH shops beyond operational cover, e.g. with content optimisation


• Initial experience with GEO / AI search visibility


• Experience working with multiple country shops or international SEO


• Additional language skills such as French or Spanish

OUR OFFER TO YOU

• Work Location: Hamburg


• Independent projects & exciting challenges


• The opportunity to actively shape the company


• Participation in a young dynamic team


• Hybrid work, option to work from home


• Drinks and snacks flat rate


• State-of-the-art equipment and ergonomic workplaces


• Regular team events (remote and on-site)


• Fitness membership with access to 5000 fitness studios, courses and spas throughout Germany

About us

We are a collective of visionaries and tech geeks constantly striving to redefine personalization in the B2B space. Innovation is not only reflected in our products, but also in our daily existence. In the constant search for new technologies, we develop solutions that change the personalization process of promotional items.

In our B2B online shop, companies design promotional items that emotionalize. In 2011, allbranded changed the world of promotional products forever. No more long ordering processes, finally quick and easy personalization! We have managed to make the online configuration of promotional items user-friendly. Our customers can transparently keep an eye on the production status in their accounts. We say \"User first!\": In our development processes, the user always comes first.

Founded in Hamburg, our online shop is already available in multiple European countries and the US. We keep our goals in sight, are always one step ahead, follow tech trends and see diversity as one of our greatest strengths.

We make history, so why don’t you be part of it?