Senior Strategic Communications Lead (F/M/D)

Animore; München; Vor Ort; EUR 110.000 - 140.000; Vollzeit

Benefits dieser Stelle

Public transportation subsidies

Wellpass

Zusammenfassung

Animore is seeking a Senior Strategic Communications Manager to lead our external narrative from Munich. You will own day-to-day PR, media relations, and thought leadership, working directly with the founders to build visibility from the ground up.

You will shape external communications, while building relationships with tech media and executives. This role requires deep experience in strategic communications, crisis management, and cross-functional collaboration across product and commercial

Qualifikationen

• 10+ years of experience in PR & Communications.
• Active network of relationships with tech, robotics, AI, or deep-tech media.
• Proven track record of securing high-impact media coverage and shaping brand narrative.
• Experience as a sole contributor and ambition to grow the function (and a team).
• Strong strategic thinking with ability to translate vision into executable plans.
• Experience handling crisis communications and complex brand perception challenges.
• Exceptional cross-functional collaboration with founders, product, and commercial teams.

Aufgaben

• Own day-to-day PR and communications execution, including media relations, crisis communications, executive thought leadership, and brand narrative, in close partnership with the founders
• Build and maintain relationships with key journalists, editors, and analysts across tech, robotics, and AI media, acting as the primary press contact
• Define and execute a 12-month marketing and communications roadmap with founders, aligned to long-term vision
• Advise founders on brand positioning, media sentiment, and competitor narrative
• Shape internal communications to keep brand voice consistent across channels
• Own the communications budget with focus on earned media ROI and visibility
• Navigate high-stakes moments like funding announcements, product launches, and global expansion
• Identify external support (agencies, freelancers, or future hires) to extend impact as the company grows
• Strong track record of securing high-impact media coverage in competitive tech categories
• Work as a sole contributor and grow the function and team over time
• Translate long-term goals into concrete communications plans
• Collaborate across functions to align messaging
• Support category creation or launching emerging tech to mainstream audiences
• Competitive compensation package
• Employee subsidies and perks including public transportation and Wellpass
• Work with a world-class team in a flat hierarchy, directly with founders and engineering
• Fast growth potential in a rapidly evolving company and industry
• International office environment with English as the official working language

Kenntnisse

Media relations

Crisis communications

Brand storytelling

Strategic planning

Cross-functional collaboration

Executive communication

Networking

English proficiency

Jobbeschreibung

The Opportunity

As Senior Strategic Communications Manager, you’ll play a key role in shaping how the world sees and talks about our company. This is first and foremost a communications and PR role — you’ll help bring our narrative to life, own our day-to-day media presence, and make sure journalists, analysts, and industry voices are telling our story accurately and compellingly.

You’ll be our first and only dedicated communications person, working directly with the founders to build our external visibility, thought leadership, and earned media presence from the ground up.

Your Responsibilities

• Own day-to-day PR and communications execution, including media relations, crisis communications, executive thought leadership, and brand narrative, in close partnership with the founders




• Build and maintain strong relationships with key journalists, editors, and analysts across tech, robotics, and AI media, acting as our primary point of contact for press




• Define and execute a 12-month marketing and communications roadmap in close partnership with the founders, keeping it aligned with the company’s longer-term vision




• Act as a hands‑on communications advisor to the founders on brand positioning, media sentiment, and competitor narrative




• Shape internal communications to help keep our brand voice consistent and strong across all channels




• Own the communications budget with a clear focus on earned media ROI and measurable brand visibility




• Navigate high-stakes communications moments, including funding announcements, product launches, and expansion into new global markets, with clarity and confidence




• Identify where external support (agencies, freelancers, or future hires) can extend your impact as the company and function grow




• 10+ years of experience in PR & Communications, with significant time spent in media-facing roles




• An existing, active network of relationships with tech, robotics, AI, or deep-tech media




• Proven track record of securing high-impact media coverage and shaping brand narrative in competitive or emerging technology categories




• Comfortable operating as a sole contributor and owning the communications function end-to-end, with the ambition to grow it (and a team) over time




• Strong strategic thinking with the ability to translate long‑term vision into executable communications plans




• Experience handling complex or high-stakes brand perception challenges, including crisis communications




• Excellent cross‑functional collaboration skills, with the ability to align founders, product, and commercial teams around a unified message




• Experience supporting category creation, brand repositioning, or launching an emerging technology to a mainstream audience




• Competitive compensation package




• Various employee subsidies and perks, including public transportation and Wellpass




• Work with a world‑class team in a flat hierarchy, with direct collaboration alongside the founders and engineering team




• Fast growth potential in a rapidly evolving company and industry




• International office environment with English as the official working language

Recruiting Process

Your recruiting partner for this role is Madhulika (she/her). You can expect a screening call and up to 4 rounds of interviews including a business case study and an onsite visit to our office in Munich to meet with the team.

We hire across backgrounds, identities, and experiences, and we are committed to a workplace where everyone belongs. Discrimination has no place here.

If you need any accommodations during the recruiting process, just reach out to your recruiting partner.