Senior SEO Automation Engineer (m/f/d)

SIXT; München; On-site; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

AI tools access

Mobility allowance

Retirement plan

Gym & leisure

Job summary

SixT in Pullach near Munich seeks a Senior SEO Automation Engineer to design and run automation for global SEO. You’ll build scalable content pipelines, integrate GSC/GA4/BigQuery with CMS and third‑party tools, and apply GenAI workflows to recurring SEO tasks.

This role emphasizes real code, production systems, and long‑lived solutions across markets and languages. You’ll collaborate with Technical, Content, Local, Data, Brand and Legal teams on automation strategy, data privacy, and compliance

Qualifications

• Experience combining SEO with hands-on automation or software development.
• Shipped automation in production and used by teams.
• Hands-on API integrations and automation tooling.
• Fluent English communication with technical stakeholders.

Responsibilities

• Build and own automation layer across markets and languages.
• Wire the SEO stack: GSC, GA4, BigQuery, CMS and tools.
• Apply GenAI and agentic workflows to SEO problems.
• Instrument crawl-budget, log-file analysis, and indexability diagnostics.
• Collaborate with cross-functional leads on automation priorities.
• Document and handover systems to ensure longevity.

Skills

Automation SEO

API integration

Web fundamentals

AI tooling fluency

English communication

Tools

n8n

Make.com

webhooks

custom scripting

Job description

We run SEO for a car rental and mobility business operating in 100+ markets and 30+ languages. At that scale, the constraint is almost never knowing what to do: it's doing it consistently. We're based in Pullach near Munich and we're hiring a Senior SEO Automation Engineer (m/f/d) who applies automation specifically to organic search. This isn't a role where you'll occasionally write scripts, but where automation itself is the job, as GenAI and agentic workflows become part of how SEO actually runs. This role builds and maintains the systems that make multi-market SEO survivable.

YOUR ROLE AT SIXT

• You build and own the automation layer that runs across markets and languages without manual intervention: content pipelines, reporting systems, QA frameworks, and monitoring tools that everyone in the team can use
• You wire the SEO stack together: GSC, GA4, BigQuery, CMS platforms, and third-party SEO tools, because much of the value sits in the joins
• You apply GenAI and agentic workflows to real SEO problems: automated content QA, keyword clustering, intent classification, structured-data deployment, and other repetitive analysis work that’s currently done by hand across every market
• You instrument what is hard to see: crawl-budget and log-file analysis, indexability and rendering diagnostics, tracking gaps, and monitoring for things that break quietly across a multitude of markets
• You work across the pillars and the organization, partnering with Technical, Content, Local, Data, Brand, and other pillar leads to identify what’s worth automating, plus Engineering, InfoSec, and Legal on integration and compliance questions (data privacy, the EU AI Act)
• You make it survivable through documentation, handover, and enough operational rigor that your systems outlive your involvement in them
• You work in a focused engineering role: you’ll write real code and ship real systems, but this isn’t a path into our core engineering org or a strategist position (measured on what’s built and running, not on decks), and it’s not agency‑managed (you work alongside vendors but the building is yours)

YOUR SKILLS MATTER

• Experience You have some years of experience combining SEO (technical and/or data-heavy) with hands‑on automation or software development, and you’ve shipped automation that exists, ran in production, and got used
• API integration expertise You have hands‑on experience with API integrations and automation tooling (n8n, Make.com, webhooks, or custom scripting)
• Web fundamentals You understand how the web actually works: HTTP, crawling, rendering, indexability, caching, CDNs
• Solid SEO knowledge You know on‑page, technical, and enough of off‑page and content work to know what’s worth automating
• AI tooling fluency You use AI coding tools as a serious part of your workflow, and you can tell the difference between output that works and output that only looks like it works
• Communication skills You speak fluent English and can explain technical systems to non‑technical stakeholders

WHAT WE OFFER

• Extra benefits Enjoy discounts on SIXT rent, share, ride and SIXT+, attractive vehicle leasing offers, and exclusive deals with partners for travel, tech, fashion and more
• AI at your fingertips From day one, you’ll have access to Claude by Anthropic and SIXTgpt, SIXT’s own AI platform, to supercharge your work. We invest in every team member’s AI journey: encouraging experimentation, building knowledge, and making sure you’re ahead of the curve
• Mobility BoostYou will receive a monthly allowance from us as a contribution to your individual mobility
• Future security We contribute to your retirement plan and support you with capital‑forming benefits to ensure you are well covered
• Feel‑good atmosphere Stay active with our modern SIXT gym, various leisure activities like the gaming area or the SIXT choir, and enjoy our high‑quality employee restaurant
• Flexibility Enjoy 30 days of vacation and a hybrid working model with flexible hours
• Giving back Take one day each year to volunteer at a charitable organization dedicated to supporting children

Additional Information

About us:

We are a globally leading mobility service provider with a revenue of €4.3 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 360,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 100 countries at 2,000 rental stations. At SIXT, top‑tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long‑term stability and align our corporate strategy with foresight.