Senior SEA Manager (m/ f/ d)

cfab by Multiecom; Düsseldorf; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

31 Urlaubstage

Remote work bis 2 Tage/Woche

Apple Geräte (MacBook, iPhone)

Team-Lunches & Events

Flexible Benefits

Job summary

cfab by Multiecom sucht eine erfahrene Senior SEA Managerin oder -Manager (m/w/d), die die internationale Suchmaschinenwerbung verantwortet. Du baust SEA-Strukturen auf, optimierst Kampagnen über Google Ads, Microsoft Ads, Shopping und YouTube und treibst Performance über Märkte wie DACH, NL, FR, UK und US voran.

Du verfügst über 4+ Jahre SEA-Erfahrung, kennst Bid-Strategien, Tracking (GTM, GA4) und Analytik, kommunizierst klar und arbeitest eigenverantwortlich mit cross-funktionalen Teams

Qualifications

• 4+ Jahre SEA-Erfahrung, ideal in Fashion/D2C
• Experte im Google- und Microsoft Ads-Ökosystem
• Nachweisliche Skalierung von Paid Search in internationalen Märkten
• Verständnis von Gebotsstrategien, Zielgruppenkonfigurationen und Testing-Frameworks
• Erfahrung mit Google Tag Manager und Merchant Center
• Starke analytische Methoden und KPI-Verständnis
• GA4/MMM/Looker Studio von Vorteil
• Eigenverantwortung, Initiative und schnelle Umsetzung
• Klare, strukturierte Kommunikation
• Fließend Englisch & Deutsch in Wort und Schrift

Responsibilities

• Verantworte das SEA-Setup über Google Ads und Microsoft Ads
• Manage Search, Shopping, Performance Max, YouTube und GDN Kampagnen
• Optimiere Tracking-Setup mit GTM und Search Console
• Verwalte und optimiere Produktfeeds in Merchant Center
• Entwickle internationale SEA-Strategien (DACH, NL, FR, UK, US)
• Eigenständige Strukturierung, Ausführung, Tests und Optimierung
• Arbeite eng mit Creative, Data und Brand Teams zusammen
• Identifiziere Wachstumschancen und passe Ansätze an internationale Expansion an
• Definiere Budgets, KPIs und erstelle regelmäßige Reports an die Geschäftsführung

Skills

SEA-Management

Bid-Strategien

Campaign-Optimierung

International Growth

Tools

Google Ads

Microsoft Ads

Google Tag Manager

Google Merchant Center

GA4

Looker Studio

Job description

WHY CFAB?

Behind every campaign, every product, and every growth milestone stands a team that takes ownership, moves fast, and delivers results. That is what cfab is all about. What looks like a strong fashion brand from the outside is powered by high performance, fast execution and people who work with real intensity to drive our growth every day. We're looking for a Senior SEA Manager (m/f/d) to drive and scale our search performance across international markets. The role focuses on building, structuring and optimizing our SEA activities with a strong emphasis on performance, scalability and international growth. The goal is to establish efficient processes, unlock new growth potential and take ownership of one of the key performance channels.

DEIN IMPACT

• Own and scale our entire SEA setup across Google Ads and Microsoft Ads
• Manage Search, Shopping, Performance Max, YouTube and GDN campaigns across performance and branding objectives
• Continuously improve our tracking setup using Google Tag Manager and Google Search Console
• Manage and optimize product feeds through Google Merchant Center and other relevant tools
• Develop and execute international SEA strategies across markets such as DACH, NL, FR, UK and the US
• Own campaign structures, execution, testing and continuous optimization
• Develop and test creatives together with our Creative, Data and Brand teams
• Identify new growth opportunities and develop tailored approaches for our international expansion
• Define budgets, manage key performance KPIs and provide regular reporting to leadership

WARUM DU ZU UNS PASST

• 4+ years of hands-on SEA experience, ideally in a fashion or D2C environment
• Strong expertise across the Google and Microsoft Ads ecosystem, especially Search, Shopping, Performance Max and YouTube
• Proven experience scaling paid search across multiple international markets
• Strong understanding of bid strategies, audience setups, testing frameworks and creative testing
• Experience with Google Tag Manager and Google Merchant Center
• Strong analytical mindset and a solid understanding of performance KPIs
• Experience with GA4, MMM or Looker Studio is a plus
• High level of ownership, initiative and speed of execution
• Clear and structured communication
• Fluent English & German, both written and spoken

WAS DICH BEI CFAB ERWARTET

• Permanent employment contract
• 31 vacation days
• Flexible trust-based working hours & up to 2 days of remote work per week
• Apple equipment (MacBook & iPhone)
• Paid team lunches three times per week
• Monthly flexible benefits (e.g. FitX membership or Probonio credit)
• Corporate benefits & exclusive discounts
• In-office manicure & barber appointments
• Monthly product vouchers
• Optional company car available after the probation period
• A personal birthday voucher
• Regular team events & celebrations
• Plenty of room for your ideas, ownership, and active co-creation

WAS UNS ANTREIBTO

ur growth is driven by people who set high standards, move things forward, and want to grow with the company. At cfab , you get the space to take ownership, develop your expertise, and make your impact visible.

READY TO CREATE WHAT'S NEXT?

Lets make it happen.