(Senior) Programmatic Sales GSA

Zattoo; Hamburg; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

30 days vacation

Remote work up to 8 weeks/year

Development budget

German classes

Hack days

Streaming access

Health & wellbeing

Sustainable company ethos

Job summary

Zattoo is seeking a Programmatic Sales GSA in Germany to drive automated, data-driven advertising sales across video and CTV. You will partner with regional teams, lead programmatic deal setups, and ensure seamless delivery and optimization, acting as the main technical-commercial bridge between Sales, Tech and AdOps.

You will work with the Ads team across multiple markets, leveraging your deep programmatic knowledge and strong German/English communication to grow revenue while coordinating SSP

Qualifications

• 4+ years in Programmatic Advertising, SSP Management, or Programmatic Account Management (strong in CTV/Video).
• Proven track record in selling digital advertising products.
• Deep understanding of Google Ad Manager, DSP/SSP workflows, OpenRTB specs, and deal types (Preferred Deals, PMP, PG).
• Experience or strong familiarity with Header Bidding frameworks (Prebid) and SSP integrations.
• Strong network or understanding of the DACH Agency Trading Desk landscape.
• Excellent German and English communication skills.
• Independent, negotiator with strong interpersonal skills.

Responsibilities

• Acquire new customers, advise and guide media agencies and direct clients through programmatic capabilities.
• Draft and negotiate bespoke programme packages, private deals or preferred deals.
• Maximise inventory revenue, manage floor prices, analyse delivery rates and CPMs.

Skills

Fluent German

Fluent English

DACH network

Independent communicator

Team player

Negotiation skills

Sales-focused

Tools

Google Ad Manager

OpenRTB

Prebid

DSP/SSP workflows

Job description

YOUR FUTURE, ON DEMAND

The ideal blend of stability and flexibility. A genuinely human employer that cares for people and the planet. True autonomy to shape what comes next, for us and you. This is the perfect platform to take your career where you want.

Back in 2005, we pioneered Europe's first TV streaming service. Today, we're a leading TV streaming provider with millions of monthly users, and since 2021 we've been ClimatePartner-certified. Over 200 colleagues of 47 nationalities. We’re the grown-up start-up, helping to shape a better future since day one. That hasn't changed, even if the world has. We're friendly, international, inclusive - and our people say we're reliable and transparent, too. It's why they trust us and believe in what we do.

THE ROLE

As a Programmatic Sales GSA, you will be responsible for the automated and data-driven sale of our digital advertising inventory (primarily video and CTV) and report directly to the Director Sales All Markets. You will manage programmatic bookings, oversee the planning, implementation and optimisation of our initiatives to boost revenue in programmatic sales, and will therefore also be directly responsible for the optimisation and smooth, technical implementation of campaigns. This makes you the primary point of contact for agency trading desks in the GSA region regarding preferred deals and PMP strategies. You'll also help with SSP and header bidding integrations and act as the link between Sales, Tech and AdOps.

THE ADS TEAM

The Ads Team is a small but highly efficient team that combines technology and marketing to win customers over in the long term. With a presence in two countries (based in Berlin, Hamburg and Zurich) and operations in six countries, the Ads Team is a key driver of growth within Zattoo and has established itself as the market leader in CTV in Switzerland within a year.

WHAT YOU'LL DO

• Acquisition of new customers, advice, support and guide media agencies, trading desks and direct clients through our programmatic possibilities in a way they can understand.
• Drawing up and negotiating bespoke programme packages, private deals or preferred deals.
• Maximise inventory revenue, skilfully manage floor prices (minimum prices) and analyse delivery rates and CPMs.
• Partner with regional sales teams in GSA to consult clients and pitch programmatic solutions.
• Co-lead the technical and commercial setup of Header Bidding and additional SSP integrations for CTV.
• First-line technical ownership of programmatic delivery.
• Identify technical errors during delivery, analyse tracking issues and check campaign set-ups: troubleshoot deal delivery, floor pricing, and DSP configuration issues (e.g., SSAI, VAST responses, pod management, DSP/SSP bid stream mismatches).
• Explain complex technical matters in simple terms to non-technical customers or internal departments.

WHAT YOU'LL BRING

• 4+ years of experience in Programmatic Advertising, SSP Management, or Programmatic Account Management (strong experience in CTV/Video)
• A proven track record in the sales of digital advertising products
• Deep understanding of Google Ad Manager, DSP/SSP workflows, OpenRTB specs, and deal types (Preferred Deals, PMP, PG)
• Experience or strong technical familiarity with Header Bidding frameworks (e.g., Prebid) and SSP integrations
• Strong network or understanding of the DACH Agency Trading Desk landscape
• Fluent in German and English
• Independent, strong communicator, able to work under pressure, with strong negotiation skills
• Teamplayer and creative thinker with a questioning mindset.

WHY JOIN US?

At Zattoo, you're always on firm ground with real freedom to explore. You'll have the support and opportunity you need to go far, while you're helping us create a sustainable and entertainment-filled future for all.

WHAT WE OFFER YOU

• Reward: strong market competitive salary
• Recharge: 30 days vacation plus public holidays
• Regulate: trust based flexible working hours and the option for remote work worldwide for up to 8 weeks per year

Plus:

• We're sharing: Free access to the best streaming experience on the market
• We're developing: Your own development budget, German classes and Zattoo all-company hack days
• We're inclusive: 'Zattooies' are a fun, engaged, and diverse team made up of 47 nationalities
• We're healthy: Health checks, mental wellbeing support, team sports and more!
• We're responsible: We are carbon neutral, an active employee Green team, discounted BVG tickets and free bike rentals
• We're sociable: A calendar of events with fireside chats, lunches, in-house bar, BBQ's, monthly socials, summer party and an annual off-site event

Zattoo enables our users to view indiscriminately and we reflect that in our team too. Regardless of race, gender, sexual orientation, religion, national origin, age, disability or any other characteristic protected by law we encourage everyone to apply and will give everyone equal consideration. We are an equal opportunities employer - join us and help build a diverse team dedicated to revolutionising the way you watch TV.

We are committed to ensuring fair, open, and equitable hiring practices and are happy to answer any questions you may have about us or the role throughout the whole process. In line with the EU Pay Transparency Directive, we share the applicable compensation range with you before your first interview.