Senior Professional, Brand Marketing, Football Germany (mfd)

Nike; Berlin; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading sports brand in Berlin seeks a Senior Professional Brand Marketing Football to drive its football strategy across Germany. The role involves collaboration with various teams and partners to create impactful campaigns tailored for the local market. Candidates should have strong brand marketing experience, familiarity with football culture, and a proactive mindset. The position offers a chance to connect with the football community directly, managing seasonal brand campaigns and initiatives.

Qualifikationen

• Experience in brand marketing or campaign management.
• Ideally background in football marketing.
• Knowledge of streetwear and sportswear culture.

Aufgaben

• Deliver brand impact across Germany.
• Lead planning and execution of campaigns.
• Manage cross-functional alignment and partnerships.

Kenntnisse

Brand marketing experience

Experience with professional athletes

Understanding of youth culture

Collaboration skills

Knowledge of football consumer

Jobbeschreibung

Are you ready to help shape the future of football culture in Germany? As Senior Professional Brand Marketing Football Germany (m / f / d) you’ll play a pivotal role in driving Nike’s football brand strategy across Central Europe with a strong focus on the German market.

Based in Berlin you’ll join the Central Territory Marketing team where sport culture and community come together. Your role will bring Nike’s football vision to life through impactful storytelling, strategic campaigns and on‑the‑ground activations that connect with athletes, consumers and cultural leaders in authentic and inspiring ways.

You’ll take global campaigns and tailor them for local impact, helping Nike stand out in one of the world’s most passionate football markets.

WHO YOULL WORK WITH

In this role you’ll work closely with the Central marketing team while collaborating with key partners across Sports Marketing, Communications, Energy Marketing and Social, Community and Impact.

You’ll also build relationships with local creators, community organisers, clubs and other cultural voices who shape the football scene in Germany. Your work will stay closely aligned with the EMEA Football and Nike Sportswear Brand Teams as well as Brand Creative, ensuring a unified approach across strategy and execution.

WHO WERE LOOKING FOR

You’re a culturally aware, forward‑thinking brand marketeer with a deep love for football and a strong understanding of what moves youth culture today. You know how to turn insights into ideas and ideas into work that resonates. You thrive in fast‑paced, collaborative environments and are ready to drive impact on a local and regional scale.

WHAT YOU BRING

• Experience in brand marketing and/or campaign or content management with strong cross‑functional collaboration.
• Ideally experience in football marketing or content roles with a deep understanding of the football consumer in Germany.
• Experience working with professional athletes, clubs or federations with the ability to manage those relationships effectively.
• Knowledge of streetwear lifestyle and sportswear culture in Germany.
• Experience working with creators, influencers and youth‑focused digital platforms.
• Familiarity with the football retail environment in Germany including working with retail partners.
• A proven track record of leading projects and aligning teams internally and externally.
• A personal connection to football culture and a strong understanding of its relevance both on and off the pitch.
• A flexible, proactive mindset and comfort working in fast‑moving, evolving environments.

WHAT YOULL WORK ON

Reporting to the Manager Brand Marketing Football Germany you’ll be responsible for delivering Nike’s football brand impact across the country.

You’ll lead the planning and execution of seasonal brand campaigns from concept through to activation. You’ll bring energy and precision to product launches, cultural moments and grassroots initiatives that speak directly to the football community in Germany.

Your work will connect Nike’s global football strategy to local audiences in a way that’s authentic, meaningful and forward‑looking. You’ll manage cross‑functional alignment, foster key partnerships and ensure every execution reflects the voice of the German football consumer while staying aligned with Nike’s broader brand direction.

Application Deadline: 23rd October 2025.