Senior Product Marketing Manager, Trading & Optimization

TravelCenters of America; München; On-site; EUR 100,000 - 140,000; Full time

Benefits offered by this job

Flexible working hours

International work environment

Job summary

Volue is seeking a Senior Product Marketing Manager to shape how we bring our Commercial Operations portfolio to market, serving traders, asset owners, and utilities across Europe.

You will own positioning, messaging, GTM, launches, sales enablement, and AI-enabled marketing, collaborating with Product, Sales, Growth, and Customer Success to drive adoption and KPI growth. The role offers influence, a dynamic team, and a flexible environment with competitive compensation.

Qualifications

• Experience owning product marketing for a product family or portfolio.
• Ability to position solutions for specialized audiences such as traders and asset owners.
• Strong track record with launches, messaging, and go-to-market programs.
• Commercial and data-driven mindset with measurable GTM metrics.
• Experience integrating AI tools into daily marketing workflows.

Responsibilities

• Own product marketing for Volue’s Commercial Operations portfolio.
• Develop segmented GTM strategies for diverse customer segments.
• Lead product launches and support demand generation through campaigns.
• Create sales materials: pitches, decks, one-pagers, case studies, battlecards.
• Collaborate with Product Management to translate roadmap into customer value.
• Build market and competitive intelligence to guide decisions.
• Develop customer references, thought leadership, and content for campaigns.
• Apply AI to research, content creation, and competitive monitoring.
• Own launch performance, pipeline influence, and KPI tracking.

Skills

Senior-level product marketing

Market segmentation

Positioning & messaging

Go-to-market strategy

Sales enablement

AI-native marketing

Cross-functional collaboration

English proficiency

Job description

Our mission is to provide innovative services critical to society, unlocking a cleaner, better and more profitable future. Working towards this goal, Volue has become a leading technology supplier and enabler of the green transition, helping energy companies simplify and optimize everyday operations.

Volue’s Commercial Operations business covers our product portfolio within energy trading and asset optimization, providing software that traders, asset owners, and utilities use to optimize their assets and participate in European power markets.

It is one of our fastest-growing areas, driven by the rapid battery buildout, new entrants into energy markets, and expansion beyond our traditional core markets.

We are now looking for a Senior Product Marketing Manager to shape how we bring this portfolio to market, serving customers ranging from first-time traders to some of Europe’s largest utilities and asset owners.

This is a senior individual contributor role with significant ownership of positioning, messaging, and go-to-market strategy.

What you will be doing to make a difference:

You will own product marketing for Volue’s Commercial Operations portfolio and turn market, customer, and product insights into compelling stories that resonate with different customer segments.

Your key responsibilities will include:

• Positioning & messaging: Own value propositions, personas, and messaging frameworks across the Commercial Operations portfolio.

• Go-to-market: Develop segmented GTM strategies for customers ranging from new market entrants and proprietary traders to multinational utilities and asset owners.

• Launches & demand: Lead product launches and work with Growth Marketing to build an always-on demand engine, continuously testing and improving what converts.

• Sales enablement: Create high-impact sales materials including pitches, decks, one-pagers, case studies, and battlecards based on real customer use cases.

• Product partnership: Work closely with Product Management to translate complex product capabilities and roadmap developments into clear customer value.

• Market & competitive intelligence: Build a strong view of European energy markets, customer segments, regulation, regional dynamics, and competitors, bringing insights back into both GTM and product decisions.

• Customer advocacy: Develop customer references, success stories, thought leadership, and content for campaigns, events, and white papers.

• AI-enabled marketing: Use AI across research, content development, and competitive monitoring to increase the quality and scale of your work.

• Performance: Own launch and campaign performance, pipeline influence, and adoption KPIs, using data to continuously reprioritize.

What you need to succeed:

We are looking for an experienced product marketer who combines strong commercial thinking with curiosity and the ability to understand complex products and markets.

You bring:

• Senior-level experience owning product marketing for a product family or portfolio, ideally within technical B2B software.

• Experience positioning solutions for specialist audiences such as traders, asset owners, operations teams, or IT leaders.

• Strong experience with market segmentation, positioning, messaging, launches, and sales enablement across different customer sizes and buying processes.

• A commercial and data-driven mindset, with experience owning GTM metrics and using insights to determine priorities.

• An AI-native approach to marketing, with AI tools already integrated into your daily workflow.

• A proactive mindset, connecting market insight, Product, Sales, messaging, and demand rather than waiting for requests.

• Curiosity about European energy markets and the motivation to understand our products and customers in depth.

• Professional fluency in English.

Experience within energy, power trading, commodities, asset optimization, or industrial software is an advantage.

You will work closely with teams across Volue, including:

• Product Management: Positioning, use cases, roadmap and customer value.

• Sales & SDR: Market insight, field feedback and sales enablement.

• Customer Success: Adoption and expansion.

• Growth, Brand & Events: Campaigns, content and go-to-market execution.

Reasons to join Volue team and what we offer:

• Large degree of influence in shaping & developing the role further

• Great colleagues in one of Europe’s most exciting green tech companies with innovative and international work environment

• Flexible working hours & competitive compensation package

We are looking to hire for Volue office in Norway but will be ready to consider other locations for the right candidate.

All Volue offices in Europe: Norway, Sweden, Denmark, Finland, UK, Germany, Poland, Switzerland, Austria, Spain, Turkey.

In Volue, we cherish each employee’s competence, ideas and personality. Let your skills and talent be a part of our team – and let us leave our mark on the world together!

Company Culture

In Volue, we believe that in order to be a successful company, we need to bring everyone to the table.

We look at diversity as a competitive advantage. A diverse workforce enables better decision-making and creates more value. By inclusion, we refer to the sense of belonging and being part of a community at work. We want the people of Volue to feel welcome, valued and not least encouraged to bring their whole, unique selves to work.

Volue is about people. From staff to client, people are at the center of all our operations, and we always strive for a flat structure where everyone feels included, appreciated and recognized for their individual efforts. Or as we call it "ONE Volue". We hire talented individuals, regardless of gender, race, ethnicity, ancestry, age, disability, sexual orientation, gender identity or expression, cultural background or religious beliefs.