Senior Product Marketing Manager – Activation & Retention (m/f/x)

HelloFresh; Berlin; Hybrid; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

A leading meal kit delivery service in Berlin is seeking a Senior Product Marketing Manager to enhance customer journeys. This mid-senior level role involves optimizing onboarding and retention strategies through data analysis and collaboration with cross-functional teams. Candidates should have 6+ years of relevant experience and a deep understanding of customer journey optimization. Competitive compensation and hybrid working model offered.

Leistungen

HelloFresh-subsidized Pension Scheme

Berlin relocation support

Exclusive discounts on meals

Annual learning & development budget

Mental health resources

Wellbeing support with gym access

Qualifikationen

• 6+ years in Product Marketing, Lifecycle Marketing, or similar roles.
• Experience with product-led growth and retention strategies.
• Strong analytical skills for data and metrics analysis.

Aufgaben

• Deliver onboarding excellence by optimizing the early customer journey.
• Develop and execute long-term retention strategies.
• Lead communications strategy across the early customer journey.

Kenntnisse

Product Marketing

Lifecycle Marketing

Retention Management

Data Analysis

Project Management

Customer Journey Optimization

Messaging

Jobbeschreibung

Overview

Join to apply for the Senior Product Marketing Manager – Activation & Retention (m/f/x) role at HelloFresh.

Based at our Berlin HQ, you'll join our International Product Marketing team (part of the Global Brand team) and collaborate closely with our Product and Active Customer Commercial teams. This is a highly strategic and impactful role for a seasoned Product Marketing leader passionate about optimizing the end-to-end customer journey from initial sign-up to habit formation. Your mission is to define, measure, and enhance the critical moments that transform new customers into loyal advocates, directly impacting global growth and customer lifetime value. You will own the post-conversion customer journey in partnership with product and commercial teams, including onboarding, activation, and habit formation, ensuring a seamless and valuable experience that drives sustained product usage and loyalty globally.

We value diverse experiences and believe there are various ways to build great skills. If you think you’d thrive in this role, even if you don’t tick all the boxes, we encourage you to apply!

What You’ll Do

• Deliver Onboarding Excellence: Partner with the Early Customer Journey product and commercial teams to design, implement, and continuously optimize onboarding to reduce time to value and resolve friction points.
• Drive Retention Strategies: Develop and execute comprehensive long-term retention & habit-building strategies, focusing on increasing Customer Lifetime Value and reducing churn.
• Lead Customer Journey Communications & Messaging: Own the communications strategy across the early customer journey and craft effective messaging informed by A/B testing, to remove barriers and drive key retention behaviors.
• Collaborate Cross-functionally: Act as a strategic partner to Product, UX, and Commercial teams, driving cross-functional alignment and influencing roadmap decisions that support activation and retention goals.

What You’ll Bring

• A Strategic & Passionate Lifecycle Product Marketer: 6+ years in Product Marketing, Lifecycle Marketing, Retention Management, Product Management, or similar roles with a focus on lifecycle and customer journey optimization.
• Expert in Customer Journeys and Lifecycle Marketing Strategies: Deep expertise in crafting and executing lifecycle strategies, ideally within app-based platforms or consumer-focused brands.
• Experience with Product-led Growth: Direct experience shaping activation and retention strategies in a product-led go-to-market model.
• Analytical and Experimental: Proficient in analyzing data, retention metrics, hypothesis building, testing, and experimentation to optimize product and marketing tactics.
• Master Collaborator: Proven ability to partner with Product and Commercial teams, influencing product development with a customer-centric mindset and leading cross-functional teams in a global setting.
• Customer-Obsessed: Deep understanding of user psychology and a passion for solving customer problems.
• Exceptional Executor: Strong project management skills to juggle multiple initiatives across diverse domains.
• Messaging Expert: Ability to craft clear, compelling narratives that captivate customers and drive action.

What We Offer

• Join one of Europe's fastest-growing tech companies in a dynamic expansion phase.
• Competitive compensation with perks such as a HelloFresh-subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Exclusive discounts on HelloFresh boxes and office meals.
• Annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Wellbeing support including mental health resources, transportation perks, and family-friendly benefits. Perks include 24/7 gym access and wellbeing platforms; sabbatical options are available.

How to Apply

Please submit your complete application below including salary expectations and earliest starting date. After submitting an application our team will review this and get back to you within 5 business days.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Project Management, Business Development, and Supply Chain

Industries

• Manufacturing, Consumer Services, and Food and Beverage Services