Senior Product Manager (m/f/d) - Personalization and Loyalty

Remotely; Berlin; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

home24 SE in Berlin seeks an experienced Senior Product Manager (m/f/d) to lead Personalization, Loyalty, and Mobile Apps strategy. You will own personalization and CRM initiatives, while driving iOS and Android product vision for a best-in-class mobile experience.

Be the technical owner for personalization engines, collaborate with CRM and Marketing, and drive AI-enabled product discovery and KPI tracking. Hybrid work model with an international campus in Berlin is offered.

Qualifications

• Bachelor’s or Master’s degree in business, engineering, or a quantitative field.
• 4+ years of product management experience with personalization, loyalty, and CRM.
• Experience leveraging AI tools to enhance product discovery and strategy.
• Strong technical mindset for personalization logic and mobile app architectures.
• Proven ability to work with engineering in Agile environments and run MVPs.

Responsibilities

• Own and develop the roadmap for Personalization, Loyalty, and Mobile Apps.
• Lead the technical owner perspective for personalization and CRM initiatives.
• Prioritize backend and frontend needs to enable seamless personalization across the webshop.
• Define and execute loyalty strategies to increase customer lifetime value.
• Conduct product discovery, app-store optimization, and KPI tracking for app retention.

Skills

Product management

Personalization

Loyalty programs

CRM

AI in product discovery

Agile / MVPs

Education

Bachelor/Master's degree in business/engineering/quantitative field

Job description

Senior Product Manager (m/f/d) - Personalization and Loyalty

We are looking for an experienced Senior Product Manager (m/f/d) to lead our Personalization, Loyalty, and Apps strategy. In this role, you will be the technical owner of our personalization and CRM initiatives, driving topics that reward customer loyalty and deliver tailored experiences across all channels. Simultaneously, you will drive the product vision for our iOS and Android applications, ensuring our mobile users receive a best-in-class experience. You will work in a cross-functional environment, focusing on the features that serve our internal CRM and Personalization teams, while leading the roadmap for our mobile applications. Your focus will be on innovation in loyalty, email automation, and mobile-first features.

Your responsibilities

• Own and develop the product roadmap for Personalization, Loyalty initiatives, and Mobile Apps
• Drive the technical owner perspective for the Personalization project and CRM tool, helping stakeholders launch and optimize high-impact features
• Serve internal teams by prioritizing their backend and frontend requirements to enable seamless personalization across the webshop
• Define and execute loyalty strategies that increase customer lifetime value and retention
• Carry out product discovery and app-store optimizations to ensure our mobile and automated email channels are performing at peak efficiency
• Define, implement, and track KPI's specifically focused on app retention and personalization accuracy
• Build cross-functional relationships with CRM, Marketing, and Personalization stakeholders to align on business goals
• Active management of the product backlog, prioritizing feature requests for Personalization, Emails, and App release cycles

Your profile

• You have a bachelor/master's degree in business, engineering, or another quantitative field
• You have a solid understanding of e-commerce and a proven track record of successful products and experience in working with mobile app development is a plus
• You have at least 4 years of experience as a product manager, with substantial experience in personalization, loyalty programs and CRM
• You are proficient in leveraging AI tools to optimize your daily workflow and have a strategic mindset for integrating AI/ML into product discovery and long-term strategy (e.g., enhancing personalization engines or predictive loyalty models)
• You have a technical mindset that allows you to manage complex personalization logic and mobile app architectures
• You have experience working with engineering teams in an agile environment, handling MVPs, usability testing, and A/B testing
• You solve problems with an analytical mindset, unfolding complex scenarios into small, manageable chunks
• You facilitate frameworks such as design thinking, user story mapping, and impact mapping
• You are data-driven, able to translate qualitative goals (like customer loyalty) into measurable insights
• You are a true team player, eager to build productive relationships with stakeholders while taking full ownership of your domains
• You communicate fluently in English; German is a plus

Your impact

• The chance to make an impact in a highly motivated team of professionals
• An open-minded culture ready to incorporate new and creative ideas

Your growth

• Extensive learning opportunities from our home24 academy and external partners
• Room for growth and development within your role through regular feedback rounds

  Your path

  • Hybrid working model: you have the flexibility to work from home on Wednesdays and Fridays in our standard working mode. We are in the office together Mondays, Tuesdays and Thursdays
  • The possibility to work up to two months per year within Germany or from an EU country
  • The opportunity to take up to 30 days paid vacation each year to unwind and recharge
  • City mobility with a subsidized public transportation ticket and our eco-friendly bike leasing program #ridinghome

  Your second home

  • International campus in the heart of Berlin featuring drive-in bicycle garage, outdoor space and lounge areas, fitness facilities, parent and multi-faith rooms close to the Berlin S-Bahn train station Landsberger Allee
  • Company benefits including a pension scheme, 30% off the home24 assortment, and employee discounts at partner organizations
  • You want to learn more about our home24 company culture and what it is like to be a Homie? Follow @teamhome24 on Instagram

  Your home is surely filled with furniture of varying materials and styles. The same is true for home24 as an employer. We celebrate the diversity of the people who work with us. Be who you are and feel welcome to #makeyourselfathome24

  home24 SE | Otto-Ostrowski-Straße 3 | 10249 Berlin | Contact: Nadine Scharf

  We are home24, one of the leading home & living e-commerce platforms in continental Europe. We are currently active in seven countries. Over 1,000 Homies work together towards a common goal: to create happy homes for everyone and every budget.

  How can we reach this goal? With an assortment of over 250,000 pieces of furniture and accessories from more than 1,000 suppliers, we offer the perfect addition to any living space combined with the comfort of being able to shop from anywhere.

  What makes us proud to be Homies? We are pioneers in our market who seamlessly combine technology and creativity. We utilize data to provide personalized recommendations, tips and inspiration for every home.

  At home24, we strive to deliver a superior assortment of products and the best service. To do this, we need fresh ideas, 100% motivation, and dedication to our company mission. We always have a space at our table for service-minded individuals who are passionate about digitization and modern living.