Senior Product Design Engineer

SANY Crane; Aichtal; On-site; EUR 90,000 - 120,000; Full time

Job summary

SANY Crane seeks a highly capable Senior Product Design Engineer with a strong technical background in the construction machinery industry. You will bridge market demands and technical execution across the entire product lifecycle.

You will conduct market research, author PRDs, develop conceptual and detailed designs, coordinate R&D, design, manufacturing, testing, and quality teams, and drive compliance with CE, ISO, OSHA standards through iterative optimization and go-to-market planning.

Qualifications

• Experience in construction machinery or heavy equipment industries.
• Ability to write clear product requirements and specification documents.
• Strong communication and project coordination skills.

Responsibilities

• Conduct in-depth industry research, competitive benchmarking, and user needs analysis to shape product positioning and roadmaps.
• Author comprehensive Product Requirements Documents (PRD) and product specifications.
• Carry out conceptual and detailed engineering design based on market insights and R&D inputs.
• Lead cross-functional coordination across R&D, Design, Manufacturing, Testing, and Quality to drive on-time, within-budget product delivery.
• Ensure regulatory compliance (CE, ISO, OSHA) and support product certification efforts.

Skills

Product design

Market research

Cross-functional collaboration

PRD documentation

Job description

Position Summary: We are seeking a highly capable Senior Product Design Engineer with a strong technical background in the construction machinery industry. In this role, you will bridge the gap between market demands and technical execution. You will be responsible for the entire product lifecycle—from market research, strategy formulation, and detailed product design, to cross-functional development, compliance certification, and continuous iterative optimization.

• Conduct in-depth industry research, competitive benchmarking, and user needs analysis to formulate product positioning and medium-to-long-term development roadmaps.
• Author comprehensive Product Requirements Documents (PRD) and product specification documentation to ensure defined features align strictly with market demands and technological capabilities.
• Carry out overall product design based on market insights and R&D requirements, covering both conceptual design and detailed engineering design.
• Formulate technical specifications, design documentation, and structural/functional standards to guide engineering and testing teams.
• Lead end-to-end product lifecycle management from initial concept validation through mass production, market iteration, and eventual phase-out.
• Coordinate cross-functional resources across R&D, Design, Manufacturing, Testing, and Quality teams to drive product execution, ensuring projects are delivered on time, within budget, and meeting quality targets.
• Develop Go-to-Market (GTM) strategies and product launch plans in collaboration with sales and marketing teams.
• Provide comprehensive technical training, product argumentations, and sales enablement materials to accelerate market penetration.
• Monitor market performance, field test results, and user feedback post-launch.
• Utilize data-driven insights to plan product feature updates, value engineering, and continuous design iterations.
• Collaborate with Regulatory Affairs and Quality Control departments to ensure products satisfy all target market certification standards (e.g., CE, ISO, OSHA).

Proactively identify and manage technical, market, and compliance risks throughout the product development process.