Senior Performance Marketing Analyst (Italian Speaker)

lastminute.com; Berlin; Hybrid; EUR 45.000 - 70.000; Vollzeit

Zusammenfassung

A European Travel-Tech leader is seeking a Senior Performance Marketing Analyst in Berlin. This full-time role involves defining marketing strategies based on data insights, collaborating with multiple teams, and utilizing strong analytical skills. Fluent Italian and English are required. The position offers a flexible working environment with various perks, including professional training and travel discounts.

Leistungen

Flexible working hours

Shorter working week

Professional training and development

Travel industry discounts

Volunteering days off

Social events

Qualifikationen

• Experience in digital marketing, understanding dynamics for data-driven strategy.
• Proficient in querying databases and managing data.
• Strong verbal and written communication skills for stakeholder engagement.
• Experience in budgeting and marketing strategy development.

Aufgaben

• Define and review overarching marketing strategy based on data and insights.
• Supervise reporting for the Customer Acquisition department.
• Collaborate with Data & Analytics team for data initiative alignment.
• Partner with marketing teams to set strategies based on analytics.
• Stay updated on marketing analytics trends to identify improvement opportunities.

Kenntnisse

SQL

Excel

Digital marketing

Analytical mindset

Marketing Technology stacks (MarTech)

Problem-solving

Communication skills

Italian language

English language

Paid Search advertising platforms

Google Analytics 4

Python programming

Jobbeschreibung

Senior Performance Marketing Analyst (Italian Speaker)

Full-time

Department: Marketing & Media

At lastminute.com, we live for the holidays. We are the European Travel-Tech leader in Dynamic Holiday Packages. With technology, we turn spontaneous thoughts into meaningful experiences, helping people travel the world.

lastminute.com is looking for a Senior Performance Marketing Analyst to play a crucial role in the Customer Acquisition within the Marketing department. We are looking for a professional who is a data lover, a bit obsessed by a data‑driven approach and capable of understanding the dynamic of both marketing and data departments.

Job in Brief

• Job Title: Senior Performance Marketing Analyst
• Working model: remote from Germany
• Team: you will join the Customer Acquisition team within the Marketing department
• Level: individual contributor
• Location: Berlin, DE
• Contract: Permanent - full‑time (EUR 36 h/wee)

What your impact will be

• Proactively define and review an overarching marketing strategy, based on data & insights, aligned with our business goals, identifying areas for optimisation and experimentation that can drive incremental gains in marketing effectiveness and efficiency.
• Supervise the reporting for the Customer Acquisition departments in order to have hands on the main marketing channel every day, communicating effectively performance trends and insights to the manager.
• Collaborate closely with Data & Analytics team, to ensure alignment and coherence of overall data initiatives. It’s fundamental to understand the DB structure and the dynamics in order to extract and analyse, also if they could come from various sources including digital marketing platforms, website analytics, and third‑party data.
• Partner with our marketing teams inside and outside the Customer Acquisition department, create a strong connection with SEM, SEO and Display teams offering the proper support in setting the marketing strategy, based on analytics.
• Create a similar connection with the other marketing teams not in the Customer Acquisition department, in order to understand if and how “external factors” can affect the overall performance.
• Stay abreast of emerging trends, best practices, and innovations in marketing analytics and technology to identify opportunities for continuous improvement and innovation.

Qualifications and Skills

• SQL and Excel skills are a must for this role, as it would be fundamental to query the DB, extract the data and manage them.
• Experience in digital marketing, understanding the main dynamics and being able to set a proper strategy following a data‑driven approach.
• Proactive analytic mindset able to transform raw and unstructured data into valuable actionable marketing insights.
• Proficiency in understanding, leveraging, implementing, and measuring Marketing Technology stacks needed for digital marketing (MarTech).
• Strong problem‑solving skills and the ability to think critically and analytically to address complex data challenges and drive innovative solutions.
• Strong verbal and written communication skills to effectively convey technical concepts and insights to non‑technical stakeholders, including marketing teams, executives, and cross‑functional partners.
• Adapting to changing priorities, technologies, and business requirements in a dynamic and fast‑paced environment.
• Mandatory Italian language.
• Fluent in English language to be able to efficiently communicate with both international team members and stakeholders.
• Expertise in Paid Search advertising platforms such as Google Ads, Google Search Ads 360, Facebook Ads, and other relevant platforms.
• Comprehensive understanding of Google Analytics 4 and related Big Query data models.
• Already set marketing strategies and/or has experience in budgeting/marketing budget/OKR definition etc.
• Experience in the programming language Python.

Perks of working with us

• An inclusive, friendly, and international environment (you’ll be working with colleagues from +10 countries and over 48 nationalities).
• Shorter working week (36h as full time), with a half working day on Fridays.
• Flexible start and end of the working day.
• Possibility to work from anywhere for a period of time per year defined according to local regulations.
• Fri‑Yays: half a day on Friday morning with a no‑meeting mandate and dedicated to deep work, personal growth, learning and training and/or focus time.
• Professional and managerial skills development training paths, access to e‑learning platforms such as O’reilly, Udemy, Coursera (depending on the department), and to our internal platform offering bespoke training content.
• 2 paid days off per year for volunteering purposes.
• Occasional social events to foster connections among colleagues.
• Travel industry discounts and flash exclusive staff fares.
• We support our employees through life's significant moments with leave options (e.g. parental responsibilities, marriages, bereavements, relocations, etc.) in line with local laws.
• Wish you were here? We do, too!

Selection process steps

• HR interview (10–30 minutes)
• 1st interview (Manager): soft skills + technical knowledge
• Test step online or offline
• 2nd interview (Manager + team member): Test review
• Offer extended

*Please note the process can slightly vary. The recruiter in charge will share more details when setting up the interview.

Our commitment to celebrate diversity and generate belonging

At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

Eligibility criteria

By submitting your information and application, you confirm that you are legally authorised to work in the country of employment and that you do not require visa sponsorship to obtain employment visa status.