Senior Online Marketing Manager (m/f/d)

Jentschura International GmbH; Deutschland; On-site; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Christmas and vacation bonuses

Employee discounts

Free parking

Job summary

Alexander von Humboldt-Stiftung seeks a Senior Online Marketing Manager in Germany to strategically plan and optimize digital marketing initiatives. You will collaborate with sales and product management to enhance customer engagement and lead generation.

Essential qualifications include a degree in marketing or a related field, along with extensive experience in performance marketing and proficiency with key marketing tools. Benefits include bonuses, employee discounts, and more.

Qualifications

• At least 5 years of professional experience in online or performance marketing.
• Proven experience in planning, managing, and optimizing performance marketing campaigns.
• Experience in FMCG sector (food, cosmetics) on German and international projects.

Responsibilities

• Planning, managing, evaluating, and refining our performance marketing campaigns.
• Responsibility for budget planning, budget management, and performance optimization.
• Analyzing marketing and campaign metrics to identify optimization measures.

Skills

Performance marketing

Campaign management

Digital marketing strategy

Email marketing

Google Ads

Social media advertising

Web analytics

Data-driven thinking

Education

Degree in marketing, communications, business, IT, or digital marketing

Tools

Google Ads

Shopify

Klaviyo

Job description

Jentschura International GmbH, with its umbrella brand P. Jentschura, is a developer and manufacturer of alkaline natural cosmetics and organic foods, headquartered in Münster (Westphalia). For 30 years, this family‑owned company—which has its roots in the drugstore industry—has been committed to the highest product standards and sustainable value for consumers. As part of our corporate philosophy, we also operate our own training center to promote an alkaline and eco‑friendly lifestyle.

To continue our success story, we are seeking a dynamic individual for the permanent position of “Senior Online Marketing Manager (m/f/d).”

Enrich our team with your knowledge and personality and become part of our team of approximately 100 employees at the P. Jentschura Campus in Münster, Westphalia.

As Senior Online Marketing Manager (m/f/d), you will be responsible for the strategic planning, implementation, and continuous optimization of our digital marketing activities. You will implement the necessary processes, methods, and software; develop data‑driven marketing strategies; manage our performance marketing campaigns; and actively drive the further development of our digital lead and customer communication. In this role, you will assume key responsibility for the performance of our online marketing initiatives and work closely with sales, product management, graphic design, social media, and external partners.

Your Responsibilities

• Performance Marketing & Campaign Management
• Planning, managing, evaluating, and refining our performance marketing campaigns
• Planning and managing product and sales campaigns
• Development, implementation, and evaluation of online marketing campaigns for lead and customer acquisition
• Responsibility for budget planning, budget management, and performance optimization of marketing campaigns
• Newsletters & Email Marketing
• Establishment and further development of email marketing strategies and distribution lists
• Analysis of open, click‑through, and conversion rates, and identification of optimization measures
• Analysis & Performance Optimization
• Analysis and evaluation of relevant marketing and campaign metrics
• Creation of performance reports and identification of specific optimization measures
• Conducting A/B tests to improve campaign performance
• Optimization of landing pages and conversion processes
• Close coordination with sales, product management, and external service providers
• Further development of the digital marketing strategy
• Monitoring market, competitive, and marketing trends
• Implementation of processes, key performance indicators, and evaluation mechanisms, as well as software implementation projects

Your Qualifications

• Degree in marketing, communications, business, IT, or digital marketing, or comparable qualifications
• At least 5 years of professional experience in online or performance marketing
• Proven experience in planning, managing, and optimizing performance marketing campaigns
• Experience in the FMCG sector (food, cosmetics) on German and international projects
• Extensive experience with Google Ads and social media advertising
• Extensive experience with Shopify, Copilot, Klaviyo, or comparable tools
• Experience in newsletter and email marketing
• Proficiency in using web analytics, tracking, and marketing tools (e.g., Analytics, Tag Manager, or marketing automation systems)
• Strong analytical and data‑driven thinking skills
• Strategic understanding of digital marketing channels and lead generation
• Structured and independent work style
• Strong communication skills and ability to work well in a team
• High degree of initiative and a strong sense of responsibility

Benefits

• Christmas and vacation bonuses, contributions to capital‑forming benefits or the company pension plan, employee discounts, free parking, and much more