(Senior) Marketing Science Consultant (m/w/d)

Hopmann Marketing Analytics GmbH; München; Hybrid; EUR 55.000 - 70.000; Vollzeit

Zusammenfassung

Eine Beratungsfirma für Marketinganalysen in München sucht einen proaktiven (Senior) Marketing Science Consultant. In dieser Rolle beraten Sie Kunden, entwickeln Messrahmen und leiten datenbasierte Projekte. Der ideale Kandidat hat ein Studium in Informatik oder Statistik, mehrere Jahre Erfahrung im Marketingbereich und Kenntnisse in SQL sowie Python oder R. Die Vergütung liegt zwischen 55.000 und 70.000 EUR jährlich, abhängig von Fähigkeiten und Erfahrung. Flexible Arbeitsoptionen sind verfügbar.

Leistungen

Vielfältige Projekte

Flache Hierarchien

Weiterbildungsmöglichkeiten

Flexible Arbeitszeiten

Qualifikationen

• Mehrere Jahre Berufserfahrung als Data Engineer, Data Analyst oder Data Scientist im Marketing.
• Praxis in der Gestaltung und Pflege von Marketingmessrahmen.
• Erfahrung im Arbeiten mit Attributionsmodellen und Inkrementalitätstests.

Aufgaben

• Beratung von Kunden zur Analyse ihrer Anforderungen und Geschäftsziele.
• Entwicklung von Messrahmen für Marketingleistungen.
• Leitung komplexer Datenprojekte unter Einhaltung von Fristen und Budgets.

Kenntnisse

SQL

Python oder R

Projektmanagement

Analytische Fähigkeiten

Kommunikationsfähigkeiten

Fließend in Deutsch und Englisch

Ausbildung

Abschluss in Informatik, Statistik oder verwandtem Bereich

Jobbeschreibung

Overview

Hopmann Marketing Analytics GmbH is a boutique consultancy specializing in digital analytics, data engineering, data science, and data visualization, based in Munich-Neuhausen. We support clients across telecommunications, automotive, IT, medical, and retail sectors in analyzing marketing and corporate data to develop action-oriented, data-driven solutions. We aim to make data accessible through meaningful visualizations, ad hoc reports, and sophisticated analyses.

We are seeking a proactive (Senior) Marketing Science Consultant to understand and communicate our vision, integrate it into daily operations, and contribute to the ongoing development and success of the data engineering team. Salary range: 55.000-70.000 EUR, depending on skills, qualifications and experience.

Responsibilities

• You consult with clients to gather, understand, and analyze their requirements and business objectives, define use cases, and develop technical solutions aligned with strategic goals.
• You design and implement or enhance measurement frameworks to assess marketing performance and enable data-driven decision-making.
• You plan, implement, and analyze incrementality tests to measure the impact of marketing efforts and provide recommendations to maximize strategies.
• You lead, plan, execute, and deliver complex data projects, ensuring they meet timelines, budgets, and quality standards.
• You provide technical, professional, and personal support to team members.
• You collaborate with colleagues from Data Visualization, Digital Analytics, and Data Science teams to develop innovative solutions.
• You create impactful presentations and deliver insightful training sessions and workshops for clients and colleagues.

Requirements

• A university or technical college degree in Computer Science, Statistics, or a related field.
• Several years of professional experience as a Data Engineer, Data Analyst, or Data Scientist within the marketing sector.
• Hands-on experience designing, implementing, and maintaining marketing measurement frameworks and controlled experiments.
• Experience in building or working with attribution models, marketing mix models, and incrementality testing.
• Strong proficiency in SQL and either Python or R.
• Good project management skills, excellent analytical abilities, and strong communication skills.
• Fluency in both German and English, written and spoken.

Benefits

• Exciting and varied projects with renowned customers from various industries from the start.
• Personal responsibility and involvement in strategic development.
• Open working atmosphere and flat hierarchies with competent colleagues.
• Opportunities for further training and certifications, as well as participation in events and conferences.
• Flexible working options, either hybrid or on-site, in our offices in Munich or Schliersee.

We look forward to receiving your application, including your earliest start date and salary expectations. The salary range is €55,000-€70,000, depending on skills, qualifications, and experience.