(Senior) Marketing Manager, Performance & Growth (m/f/d)

Pliant; Berlin; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A fintech company is seeking a (Senior) Marketing Manager focusing on Performance Marketing and Growth. This hybrid role in Berlin involves developing marketing strategies, executing ABM campaigns, and optimizing funnels. Ideal candidates have 3-6 years of B2B marketing experience, strong knowledge of performance platforms, and fluency in English. The position offers responsibilities and opportunities in a dynamic team environment with flexibility to work remotely.

Leistungen

Attractive remuneration

Choice of OS (Windows or Mac)

Dynamic team with ambitious goals

Flexibility to work remotely

Monthly mobility benefit

Wellhub Membership

Company card for lunches and coffee

Qualifikationen

• 3-6 years of experience in B2B performance or growth marketing in fintech.
• Strong knowledge of performance marketing platforms.
• Proven ability to design and execute impactful marketing campaigns.

Aufgaben

• Take ownership of performance marketing channels including Google and Meta.
• Design ABM campaigns targeting high-value accounts.
• Run and analyze A/B tests for continuous improvement.
• Manage the marketing tech stack and maintain lead integrity.
• Collaborate with Product, Sales, and Design teams.

Kenntnisse

B2B performance marketing

Growth marketing

Account-Based Marketing (ABM)

A/B testing

Collaboration

Fluency in English

Tools

Google Ads

Meta Ads

LinkedIn

HubSpot

Salesforce

GA4

DreamData

Jobbeschreibung

ABOUT US

Since 2020, Pliant has been on a mission to rethink credit cards and empower companies to grow by providing a smart way to pay that scale with their business. With our app and API-based solutions, Pliant allows companies to issue physical and virtual credit cards, automate payment processes, track spending, and seamlessly integrate these data into their finance stack.

Pliant is growing quickly. With our expansion into 30 international markets, we believe that people, passion, and diversity are the key ingredients to our future success. Our growing team of 200+ Plianteers come from 38 nationalities and work remotely or in a hybrid environment from our headquarters in the heart of Berlin. And we’re looking for more talented and committed people to join us on our journey!

ABOUT THE ROLE

We are looking for a (Senior) Marketing Manager, Performance & Growth (m/f/d) with a strong focus on Performance Marketing, Growth, and Account-Based Marketing (ABM) to drive scalable and targeted demand generation.

This is a high-impact role where you'll be responsible for developing the marketing engine and shaping GTM execution - from paid acquisition and funnel optimization to running tailored ABM campaigns targeting strategic accounts.

This is a great opportunity to shape the demand generation strategy in a new market, working closely with the founders and cross-functional teams to deliver scalable and predictable pipeline growth in a fast-paced B2B fintech environment.

This role is a hybrid role, based in Berlin, Germany.

WHAT YOU'LL DO

• Paid Acquisition: Take full ownership of performance marketing channels, including Google, Meta, LinkedIn, and programmatic.
• ABM Execution: Design and execute account-based marketing campaigns in close alignment with sales - targeting high-value accounts with tailored messaging, content, and tactics.
• Growth Experimentation: Design, run, and analyze A/B tests across the funnel to drive acquisition and lifecycle improvements.
• Funnel Optimization: Build and evolve frameworks to track the user journey from impression to activation and identify bottlenecks.
• Campaign Execution: Launch and manage paid and lifecycle campaigns end to end, from creative briefing to optimization and reporting.
• Marketing Ops: Set up and manage tech stack including HubSpot, GA4, attribution tools; ensure lead flow integrity to Sales.
• Cross-Functional Collaboration: Work closely with Product, Sales, Founders, and Design to align messaging, landing pages, and GTM strategies.
• Planning & Forecasting: Contribute to growth forecasting, performance reviews, and team planning rituals with clear, data-driven insights.

WHAT YOU'LL BRING

• 3 -6 years of experience in B2B performance/growth marketing, ideally in CaaS/ SaaS or fintech (Series A–C stage).
• Deep knowledge of performance marketing platforms (Google Ads, Meta Ads, LinkedIn) and lifecycle tools (HubSpot, Salesforce, GA4, DreamData is a plus).
• Proven experience designing and executing full-funnel campaigns with measurable business impact.
• Strong A/B testing skills and familiarity with experimentation frameworks and funnel analytics.
• Ability to work autonomously in a fast-paced, entrepreneurial environment and prioritize effectively.
• Experience collaborating across marketing, product, data, and sales teams to drive alignment and impact.
• Bonus: Background in fintech or working with travel clients is a strong plus.
• Fluency in English (written and spoken) is required.

WHAT WE OFFER

• The opportunity to work in a growing team with big responsibilities that thrives on a strong exchange of knowledge and excellence
• Attractive remuneration
• Your choice of preferred OS, Windows or Mac
• Flat hierarchy and transparent communication in a relaxed, professional atmosphere
• Opportunity to develop your talent in a dynamic team with ambitious goals
• Flexibility and possibility to work remotely
• Monthly mobility benefit
• Wellhub Membership
• Company card with a monthly allowance for lunches, coffee, etc. with co-workers