Senior Marketing Manager Germany - Sponsorships (Interim: 9 Months)

Just Eat Takeaway.com; Berlin; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading online food delivery platform is seeking a Senior Marketing Manager – Sponsorships in Berlin. This role focuses on driving brand engagement through UEFA partnership initiatives and includes responsibilities in campaign execution, stakeholder management, and fan engagement strategies. Candidates should possess strong sports marketing experience and excellent communication skills in German and English.

Qualifikationen

• Strong experience in sports or sponsorship marketing.
• Proven ability to activate global sponsorship assets.
• Deep understanding of football culture and fan behavior.
• Excellent communication skills in German and English.

Aufgaben

• Lead development and execution of football brand plans.
• Own go-to-market planning for major football moments.
• Manage collaboration with rights holders and agencies.
• Work with cross-functional teams to ensure campaign integration.
• Drive on-ground and digital fan engagement.
• Track campaign and sponsorship performance.

Kenntnisse

Sports or sponsorship marketing experience

Ability to activate global sponsorships

Agency and stakeholder management

Understanding of football culture

Project management skills

Excellent communication in German and English

Collaborative mindset

Passion for connecting brands with culture

Jobbeschreibung

Ready for a Challenge?

Then Just Eat Takeaway.com might be the place for you. We’re a leading global online food delivery platform, and our vision is to empower everyday convenience. Whether it’s a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe. Please note: This role is a 9 months FTC with a higher potential of extension or turning into a permanent position.

About this role

As Senior Marketing Manager – Sponsorships in Germany (based in Berlin), you’ll play a key role in bringing our UEFA partnership and football marketing strategy to life. Reporting into the Marketing Lead, you’ll be responsible for locally relevant, high-impact campaigns that drive brand love and customer engagement across all touchpoints.

You’ll lead integrated go-to-market (GTM) activations around major football moments; from UEFA Champions League campaigns to matchday activations and local fan engagement initiatives, working closely with agencies, internal teams, and rights holders to ensure best-in-class execution. This role blends strategic thinking with hands‑on activation, requiring someone who can connect brand storytelling with cultural relevance and fan passion.

While your primary focus will be on football, you’ll also help shape our broader sponsorship and brand partnership strategy in Germany, ensuring JET shows up consistently and meaningfully across all brand passion points.

Key responsibilities

• Lead the development and execution of football brand plans, including UEFA sponsorship activations (e.g. Champions League) in Germany that engage fans across every stage of the funnel.
• Own go‑to‑market planning for key football moments and matchdays, ensuring seamless integration across paid, earned, owned, and partner channels.
• Manage day‑to‑day collaboration with rights holders, creative agencies, and production partners, ensuring all assets, approvals, and activations meet brand standards and timelines.
• Work closely with cross‑functional teams (Brand, Media, PR, Social, CRM, Partner Marketing) to ensure football is consistently embedded across campaigns and always‑on activities.
• Lead the planning and delivery of matchday CRM campaigns, ensuring tailored communication and offers drive engagement and conversion among football fans.
• Drive on‑ground and digital fan engagement around matchdays, tournaments, and cultural moments, leveraging content creators, social media, and local communities.
• Contribute to the expansion of broader sponsorship and partnership opportunities beyond football, helping identify and shape new brand collaboration platforms.
• Track and report on campaign and sponsorship performance, providing insights and recommendations for continuous improvement.

What you’ll bring to the table

• Strong experience in sports or sponsorship marketing, ideally with a focus on football or major sports partnerships.
• Proven ability to activate global sponsorship assets through integrated, multi‑channel campaigns that resonate locally.
• Skilled in agency and stakeholder management, from creative briefing to execution, with an eye for detail and creative excellence.
• Deep understanding of football culture, fan behavior, and content trends across social, digital, and experiential channels.
• Strong project management skills with the ability to juggle multiple campaigns, stakeholders, and timelines simultaneously.
• Collaborative and cross‑functional mindset, able to connect teams and drive alignment between global and local markets.
• Excellent communication skills in German and English (German language is mandatory).
• A passion for connecting brands with culture through sport, entertainment, and partnerships that drive emotional engagement.

At JET, this is on the menu

Our teams forge connections internally and work with some of the best‑known brands on the planet, giving us truly international impact in a dynamic environment. Fun, fast‑paced and supportive, the JET culture is about movement, growth and about celebrating every aspect of our JETers. Thanks to them we stay one step ahead of the competition.

Inclusion, Diversity & Belonging

No matter who you are, what you look like, who you love, or where you are from, you can find your place at Just Eat Takeaway.com. We’re committed to creating an inclusive culture, encouraging diversity of people and thinking, in which all employees feel they truly belong and can bring their most colourful selves to work every day.

What else is cooking?

Want to know more about our JETers, culture or company? Have a look at our career site where you can find people's stories, blogs, podcasts and more JET morsels.

Are you ready to take your seat? Apply now!