Senior Marketing Manager - Germany

Pictet Group; Frankfurt; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

Pictet Asset Management in Frankfurt is seeking a Senior Marketing Manager to translate our marketing strategy for the German market into a tailored plan. You will collaborate with local sales teams, product specialists and central marketing to strengthen client engagement and support commercial priorities.

The role sits at the interface between local distribution and Geneva-based central marketing, requiring proactive ownership, strategic thinking, and strong execution across events, campaigns

Qualifikationen

• Degree in business administration with a marketing specialization or equivalent.
• Several years’ experience in a marketing role within asset management and/or wealth management.
• Strong understanding of investment funds and the European asset management industry.
• Fluent German and English; ability to communicate persuasively with internal and external audiences.

Aufgaben

• Marketing planning: develop and maintain the annual marketing plan for Germany and define local campaign priorities.
• Marketing execution: adapt and activate marketing content; manage events, digital campaigns and client engagement initiatives; coordinate CRM-supported activities.
• Collaboration: contribute to regional/global marketing projects and share insights with central teams.

Kenntnisse

Strategic marketing

Campaign execution

CRM & analytics

Stakeholder mgmt

Communication

Ausbildung

Bachelor's in Marketing/Business Admin

Tools

Salesforce

Analytics tools

Jobbeschreibung

Your team

Your team Pictet Asset Management (Pictet AM) manages the assets of some of the world’s largest institutions, financial intermediaries and their clients. Our culture welcomes independent thinkers and centres around investment excellence, a long-term perspective and a dedication to client service.

The Senior Marketing Manager is responsible for translating Pictet AM's marketing strategy into a plan tailored to the German market.

In this role, you will work closely with local sales teams, product specialists and central marketing teams to develop and deliver targeted initiatives that strengthen client engagement, support commercial priorities and raise Pictet AM's profile in Germany.

The role sits at the intersection between our local distribution team and Pictet AM's central marketing function at its headquarters in Geneva.

Your role

• Marketing planning:
  • developing and maintaining the annual marketing plan for Germany.
  • defining local campaign priorities and the annual marketing calendar.
  • acting as the primary marketing contact for the German business and coordinating local stakeholders.
  • managing relationships with local agencies and external service providers.
• Marketing execution:
  • adapting and activating marketing content for the local market.
  • managing the delivery of events, digital campaigns and client engagement initiatives.
  • coordinating CRM-supported marketing activities and maintaining up-to-date client segmentation.
• Collaboration:
  • contributing to regional and global marketing projects.
  • supporting local brand development.
  • sharing insights into the German market, lessons learned from campaigns and best practices with central teams.

Your profile

• A degree in business administration with a specialisation in marketing or an equivalent further qualification.
• Several years’ experience in a marketing role within asset management and/or wealth management.
• A comprehensive understanding of investment funds and the European asset management industry.
• Ability to communicate effectively and persuasively with internal and external audiences.
• A strategic and entrepreneurial mindset, combined with strong implementation skills.
• A proactive approach and willingness to take ownership.
• An independent, structured approach to work.
• A proven ability to work effectively in an international matrix organisation.
• Native-level or fully fluent German and excellent written and spoken English. Knowledge of French would be an advantage.
• Knowledge of Salesforce and data analytics tools used to measure the impact of client campaigns would be desirable.
• The successful candidate must be resident in Germany. The position is based in Frankfurt.

You will combine strategic judgement with a strong ability to deliver, bringing initiative and attention to detail to a varied range of priorities and tasks. You will work independently while collaborating closely with colleagues across sales, central marketing and other specialist functions. As the main local marketing contact, you will play an important role in translating Pictet Asset Management’s capabilities into relevant messages for the German market.

REF: SMM/SGV/WL

Diversity & Inclusion

Pictet is an equal opportunity employer and is committed to creating a diverse environment.

We respect all individuals and seek their inclusion in the workplace.