Senior Marketing Manager – Diabetes / Healthcare (m/f/d)

KOM; Mainz; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading healthcare company in Mainz is seeking an experienced marketing professional to lead the development of HCP and DTC communication strategies. The role involves managing a team, collaborating across functions, and ensuring compliance with industry standards. Candidates should have over 8 years of experience, strong leadership skills, and fluency in German and English.

Qualifikationen

• 8+ years of experience in brand or product management.
• Experienced in matrix organizations and cross-functional collaboration.
• Fluent in German and English.

Aufgaben

• Lead the development of marketing communication strategies.
• Manage and mentor a team of marketing professionals.
• Monitor and optimize campaign performance.
• Ensure compliance with industry standards.

Kenntnisse

Leadership

Communication

Analytical skills

Project management

Marketing strategy

Team collaboration

Ausbildung

Bachelor's degree in Business Administration or related field

Tools

MS Office

Jobbeschreibung

• Lead the development and execution of HCP and DTC marketing communication strategies. Drive alignment and synergies between local and regional marketing teams within a matrix organization
• Manage and mentor a team of marketing professionals, fostering a high-performance culture
• Collaborate cross-functionally with product, sales, medical, and regulatory teams to ensure cohesive messaging
• Monitor and analyze campaign performance, optimizing for effectiveness and ROI
• Ensure compliance with industry regulations and internal standards
• Market and portfolio analysis, including interpretation of data
• Development and implementation of local marketing strategies and tactics based on the international and regional strategic marketing plan
• Close collaboration with regional sales organizations as well as external and internal stakeholders at both regional and international levels
• Strong cooperation with key opinion leaders
• Cross-functional teamwork within the team and with departments such as Sales, Key Account Management, Finance, Market Access, and the international marketing team
• Performance monitoring and reporting of marketing activities, along with continuous market and competitive analysis
• Close collaboration with external agencies

• Successfully completed studies in Business Administration, Healthcare Management, or a comparable degree program with a focus on Marketing and/or Communications
• At least 8 years of professional experience in brand management, product management, or marketing-ideally in the Consumer Health or Medical Technology sector
• Proven experience working in a matrix organization and driving cross-functional collaboration
• Strong leadership skills with experience managing direct reports
• Excellent communication, analytical, and project management skills
• Experience in developing and implementing marketing plans, and monitoring marketing performance
• Experience managing communications agencies
• Self-motivated with a proactive, solution-oriented working style
• Strong communication skills and a self-directed yet team-oriented approach
• Open-minded, creative, and a natural networker
• Innovative mindset and enthusiasm
• High customer orientation
• Fluent in both German and English, spoken and written
• Proficient in MS Office applications

Experience and Education Requirements:

• Typically requires a Bachelor-s degree with 13+ years of industry experience
• 5 – 8 years of previous people management experience