Senior Marketing Manager

Watergenics; Berlin; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Direct work with CEO

Budget to build marketing

Hybrid work in Berlin

Job summary

Watergenics GmbH in Berlin seeks a Senior Marketing Manager who will own the company’s marketing from day one, shaping messaging, website content, customer stories and campaigns. You will work directly with the CEO and alongside the Lead Sales to build the commercial engine.

This role offers growth into Head of Marketing within 12–24 months, budget responsibility, potential team hires, and a hybrid Berlin setup with a competitive salary and tools to scale the function globally.

Qualifications

• B2B marketing experience, ideally in industrial technology or cleantech industries.
• Experience redesigning a website and running campaigns from strategy to execution.
• Experience managing agencies and external partners, including video or film production.
• Strong writing skills to explain technical products credibly to engineers and decision-makers.

Responsibilities

• Redesign our website content, turning complex tech into clear value propositions and guiding the web agency.
• Produce customer-facing branding materials, including a film featuring ABAIA and REFLEKT in the field.
• Lead integrated marketing campaigns across LinkedIn, trade fairs, industry conferences, PR, and email.
• Build the company storytelling and brand consistency across all publications and decks.
• Create customer case studies and technical content with engineering and applications teams.
• Collaborate with Sales on target accounts, handover, and sales enablement materials.
• Set up tools, processes and partnerships to scale marketing and hire a team.

Skills

B2B marketing

Website redesign

Campaign management

Agency management

Technical writing

Leadership

Fluent English

German/Spanish helpful

Job description

Senior Marketing Manager – with growth path to Head of Marketing

Berlin · Full-time · Reporting directly to the CEO

About Watergenics

Watergenics GmbH is a Berlin-based deep tech company that makes industrial water chemistry visible in real time. Our in-situ Raman sensor ABAIA® and our AI chemometrics software REFLEKT® work as one system, measuring ions directly in process streams instead of waiting hours or days for lab results.

Our customers run some of the most demanding processes on the planet: lithium refineries and brine operations in Chile and Argentina, direct lithium extraction projects in Europe and North America, mining, alumina refining, desalination and oilfield water. We are a a medium size team and are entering our global scaling phase.

We are now building our commercial team. In parallel with a new Lead Sales role, we are hiring our first senior marketing person, who will shape how the world sees Watergenics.

The role

As Senior Marketing Manager, you own Watergenics' marketing from day one: our message, our website, our customer stories and our campaigns. You work directly with the CEO and side by side with our Lead Sales, who joins at the same time. Marketing creates the story and the demand; Sales turns it into customer relationships and contracts. Together you build our commercial engine.

This role is designed to grow. As the company scales, you will build the marketing function, take on budget responsibility, hire your first team members and agencies, and move into the Head of Marketing role. We expect this step within roughly 12 to 24 months, based on the impact you create, not on a fixed timetable.

What you will do

• Redesign our website content. Turn complex technology into clear value propositions for each of our verticals.. Write and structure the content, and brief and steer the web agency or designers.
• Produce our branding film with customers. Win customers' agreement to feature their sites and their teams, align on confidentiality and approvals, select and manage the production agency, and deliver a film that shows ABAIA® and REFLEKT® at work in the field.
• Lead our marketing campaigns. Plan, budget and run integrated campaigns across LinkedIn, trade fairs and industry conferences, technical content, PR and email. Measure them by the pipeline they create.
• Build our story and brand. Own positioning, messaging and visual consistency across everything we publish, from pitch decks to product sheets.
• Create customer case studies and technical content. Work with our engineering and application teams to turn field results into credible stories for process engineers and plant managers.
• Work hand in hand with Sales. Agree with our Lead Sales on target accounts, lead definitions and handover, and equip Sales with the materials they need.
• Build the function. Set up the tools, processes and partner network that let marketing scale, and later hire and lead your own team.

What you bring

• 5 to 10 years of B2B marketing experience, ideally in industrial technology, cleantech, analytical instruments, or as a supplier to mining, chemicals or water.
• Proven experience redesigning a website and running campaigns from strategy to execution.
• Experience managing agencies and external partners, including video or film production.
• Strong writing skills and the ability to explain technical products credibly to engineers and decision-makers.
• Confidence in dealing with senior customer contacts, and the diplomacy to win their trust and approval.
• A hands‑on, entrepreneurial mindset: you enjoy building from scratch and doing the work yourself.
• The ambition to grow into a leadership role and build a team.
• Fluent English. Spanish and German are a strong plus.
• Willingness to travel to customer sites and trade fairs.

What we offer

• A senior role with real ownership and a clear path to Head of Marketing.
• Direct work with the CEO and a seat at the table in shaping the company's growth.
• A competitive salary.
• A marketing budget to build with, and the freedom to choose your tools and partners.
• A product with real substance: technology that helps critical industries use water and resources more efficiently.
• Customer stories from some of the most remarkable industrial sites in the world, from Andean salt flats to European geothermal projects.
• A small, international and multilingual team in Berlin, with flexible working hours and hybrid work.

We welcome applications from all people, regardless of background, and look forward to hearing from you.