Senior Marketing Data Analyst

HR factory; Deutschland; Hybrid; EUR 45.000 - 50.000; Vollzeit

Benefits dieser Stelle

Remote or hybrid work

Health insurance

Career growth opportunities

Work-life balance emphasis

Zusammenfassung

HR factory partners with a leading Lithuanian fintech platform to hire a Marketing Analytics Specialist. This hybrid role combines data, performance, strategy, and attribution to drive investment decisions and growth.

You will analyze channels, build dashboards, and help answer where to invest, where to cut waste, and what truly drives value using GA4, Power BI, and HubSpot.

Qualifikationen

• 3+ years in marketing or performance data analysis.
• Ability to turn data into clear decisions and recommendations.
• Experience with GA4 and BI tools, plus CRM systems.
• Understanding of attribution, funnel analysis and measurement.

Aufgaben

• Analyze marketing channels performance (Google Ads, Meta, web, CRM).
• Provide insights to influence budget allocation and campaign direction.
• Build dashboards and reports used for decision-making.
• Develop attribution logic and unify data sources into models.
• Work with GA4, Power BI, HubSpot or similar tools.
• Suggest hypotheses and support A/B testing and optimization.

Kenntnisse

Data storytelling

Analytical thinking

Decision making

Curiosity

Tools

GA4

Power BI

HubSpot

CRM systems

Jobbeschreibung

Our client is one of the leading peer-to-peer (P2P) lending and crowdfunding platforms in Lithuania, connecting people who want to borrow for personal needs or business purposes with investors looking to put their money to work and earn returns. We are the No. 1 peer-to-peer lending platform by the total value of loans issued in 2025.

Customer trust and company's growth are driven by a team of more than 70 professionals, where we value respect, openness, and clear goals. As we continue to grow, we are strengthening our marketing team and looking for someone who will help us make data-driven decisions and maximize marketing potential.

What You’ll Do

Transform marketing data into insights that enable precise decisions on investment allocation and growth direction. Hybrid role: Data + Performance + Strategy + Attribution

• Analyze the performance of marketing channels (Google Ads, Meta, ATL/BTL, web, CRM)
• Provide insights and recommendations that directly influence budget allocation and campaign direction
• Build dashboards and reports that are actually used for decision-making
• Develop and improve marketing measurement and attribution logic (tracking, UTM structure, data architecture)
• Integrate different data sources into a unified analytical model
• Work with GA4, Power BI, HubSpot (or similar tools)
• Initiate hypotheses and contribute to testing (A/B tests, campaign optimization)
• Help answer key business questions:
• Where should we invest more?
• Where are we wasting budget?
• What actually drives value?

Requirements

• 3+ years of experience in marketing or performance data analysis
• Ability to turn data into clear decisions and business recommendations
• Experience with GA4 and BI tools, as well as CRM systems
• Understanding of attribution, funnel analysis, and marketing performance measurement
• Ability to work with multiple data sources and structure them effectively
• Strong logical thinking and ability to structure information clearly
• Curiosity and willingness to ask questions (even uncomfortable ones )
• Goal-oriented mindset and approach

Nice to have

• Experience in fintech, e-commerce, or SaaS
• Basic knowledge of SQL, Python, or R
• Experience with experimentation (A/B testing)
• Knowledge of data visualization best practices
• Familiarity with AI tools

Benefits

• The opportunity to work remotely or in a hybrid model (based on your preference), health insurance, and many additional benefits through the MELP platform
• Opportunities for growth. We are a curious, ambitious, and fast-growing organization where you’ll be able to learn and develop
• As results grow, so do rewards, new opportunities, and experiences
• We value work-life balance. We believe that great results come from people who are well-rested and in a positive mindset!

Salary 4,000 - 4,500€ gross/month + performance-based annual bonus.