Senior Marketing Automation Engineer

HelloFresh; Berlin; Vor Ort; EUR 100.000 - 140.000; Vollzeit

Benefits dieser Stelle

Pension scheme

Berlin relocation support

Hybrid working model

HelloFresh box discounts

Learning & development budget

German language learning budget

HelloFresh Academy

Mental health support

Transport perks

Gym access

Headspace

Spill

Sabbatical leave

Zusammenfassung

HelloFresh in Berlin is seeking a Senior Marketing Automation Engineer to own end-to-end automation and AI initiatives within the Performance Marketing space.

You will translate marketers' briefs into scalable technical solutions, build backend services and reporting interfaces in Python/TypeScript, and mentor junior engineers while collaborating with Paid Marketing teams to drive KPI improvements.

Qualifikationen

• 4+ years of experience in Software Engineering.
• Strong full-stack proficiency in Python and JavaScript/TypeScript, including relevant frameworks (e.g. FastAPI, Node.js, React or equivalent).
• Solid experience with cloud platforms (AWS preferred), CI/CD pipelines (e.g. GitHub Actions), and containerisation.
• Demonstrated ability to gather requirements independently from non-technical stakeholders, translate them into scoped deliverables, and manage expectations.
• A credible communicator who tailors language and framing to both technical and non-technical audiences — essential in a role without a product layer
• Proactive, autonomous, and solution-oriented: you can work from broadly defined outcomes, define your own scope and timeline, and surface blockers early without needing frequent direction
• Data-driven approach to prioritisation and decision‑making, comfortable with frameworks such as RICE scoring and impact estimation
• Experience with marketing APIs (Google Ads, Meta, TikTok, etc.)
• Working knowledge of SQL and data tooling (e.g. Snowflake, BigQuery)
• Experience mentoring or technically guiding more junior engineers

Aufgaben

• Lead the end-to-end delivery of complex automation and AI projects — from requirement gathering with non-technical stakeholders through design, build, and production release — owning scope and timeline independently
• Act as the primary technical point of contact for Paid Marketing stakeholders, independently translating business problems into clearly scoped technical requirements without a product layer
• Architect and build AI-integrated workflows that reduce manual effort across marketing teams, contributing directly to team KPIs including hours saved and AI adoption rate
• Develop scalable, maintainable solutions in Python and JavaScript/TypeScript, including backend services, automation scripts, and front-end reporting interfaces
• Design and implement integrations with marketing platforms (Google Ads, Meta, TikTok, and others) using RESTful APIs, webhooks, and OAuth2
• Build dynamic ad feeds and campaign-launch technologies that empower marketers to activate campaigns faster and at greater scale
• Set up and maintain monitoring and alerting systems to ensure operational stability across marketing tools, enabling proactive issue resolution
• Define and drive development standards and best practices within the team, challenging peers’ technical output constructively and creating an enabling environment for more junior engineers
• Mentor engineers at earlier career steps, providing technical guidance and feedback
• Participate in sprint refinement — evaluating incoming requests against team scope, applying RICE scoring, and engaging requestors to close requirements gaps before work begins
• Proactively evaluate emerging automation and AI tooling, staying ahead of industry trends and introducing best practices to the team

Kenntnisse

Python

JavaScript/TypeScript

FastAPI

Node.js

React

AWS

CI/CD (GitHub Actions)

Containerisation

SQL

Snowflake

BigQuery

Marketing APIs (Google Ads, Meta, TikT

RESTful APIs

OAuth2

Team mentoring

Tools

GitHub Actions

Jobbeschreibung

The role

In this role you will join the X-Channel Automation team, a cross-functional team embedded within Performance Marketing whose mission is to enable the Paid Marketing department to achieve its maximum potential by integrating the newest AI-driven technologies and automation into their processes, removing operational friction.

Because the team sits outside the tech tribe and operates without a dedicated product layer, the Senior Marketing Automation Engineer owns the full problem space: translating a marketer's brief into a scoped technical solution, architecting and building it, and shipping it to production. You will be developing tools and technologies for an internal group of 100+ people across Performance Marketing, Partnerships, and Retail.

As a Senior, you are a credible technical voice who works with a high degree of autonomy — leading projects from broadly defined outcomes, challenging the technical output of peers, and mentoring more junior engineers. You are equally comfortable holding a conversation with a marketer about their workflow pain points as you are architecting a backend service.

What you’ll do

• Lead the end-to-end delivery of complex automation and AI projects — from requirement gathering with non-technical stakeholders through design, build, and production release — owning scope and timeline independently

• Act as the primary technical point of contact for Paid Marketing stakeholders, independently translating business problems into clearly scoped technical requirements without a product layer
• Architect and build AI-integrated workflows that reduce manual effort across marketing teams, contributing directly to team KPIs including hours saved and AI adoption rate
• Develop scalable, maintainable solutions in Python and JavaScript/TypeScript, including backend services, automation scripts, and front-end reporting interfaces
• Design and implement integrations with marketing platforms (Google Ads, Meta, TikTok, and others) using RESTful APIs, webhooks, and OAuth2
• Build dynamic ad feeds and campaign-launch technologies that empower marketers to activate campaigns faster and at greater scale
• Set up and maintain monitoring and alerting systems to ensure operational stability across marketing tools, enabling proactive issue resolution
• Define and drive development standards and best practices within the team, challenging peers’ technical output constructively and creating an enabling environment for more junior engineers
• Mentor engineers at earlier career steps, providing technical guidance and feedback
• Participate in sprint refinement — evaluating incoming requests against team scope, applying RICE scoring, and engaging requestors to close requirements gaps before work begins
• Proactively evaluate emerging automation and AI tooling, staying ahead of industry trends and introducing best practices to the team

What you’ll bring

• 4+ years of experience in Software Engineering and the ability to design, implement, and deliver maintainable, high-quality solutions end-to-end with a high degree of autonomy

• Strong full-stack proficiency in Python and JavaScript/TypeScript, including relevant frameworks (e.g. FastAPI, Node.js, React or equivalent)
• Solid experience with cloud platforms (AWS preferred), CI/CD pipelines (e.g. GitHub Actions), and containerisation
• Demonstrated ability to gather requirements independently from non-technical stakeholders, translate them into scoped deliverables, and manage expectations throughout
• A credible communicator who tailors language and framing to both technical and non-technical audiences — essential in a role without a product layer
• Proactive, autonomous, and solution-oriented: you can work from broadly defined outcomes, define your own scope and timeline, and surface blockers early without needing frequent direction
• Data-driven approach to prioritisation and decision‑making, comfortable with frameworks such as RICE scoring and impact estimation
• Experience with marketing APIs (Google Ads, Meta, TikTok, etc.)
• Working knowledge of SQL and data tooling (e.g. Snowflake, BigQuery)
• Experience mentoring or technically guiding more junior engineers

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.

• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well‑being covered with mental health support, transportation perks, and working‑parent‑friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!