Senior Marketing Analyst (m/f/d)

EGYM Wellpass DE; München; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Flexible working hours

Hybrid work policy

30 days vacation per year

Continued development

Gym access for Wellpass program

Flexible benefit budget 60 € monthly

Discounts via employee portal

Bike leasing

Employer-subsidized pension

Mentoring program

Job summary

EGYM Wellpass DE in Munich is seeking a Senior Marketing Analyst to own marketing data and bridge Brand & Comms, Demand Gen, Sales, RevOps, and SalesOps. You will structure performance analysis, automate processes, and guide strategic decisions.

You will analyze the full funnel, improve handoffs, and tie channel performance to campaigns and content while building dashboards and attribution models for informed budgeting and investments. Collaboration across teams is essential.

Qualifications

• At least 4–5 years in a similar analytical role (Marketing Analyst, Growth Ops, RevOps).
• Degree in Business, Data Analytics, Marketing, or related field.
• Strong proficiency in Salesforce, data modeling, and dashboard creation with automation focus.
• Excellent communication and presentation skills; translate data into clear narratives for stakeholders.
• Business fluency in English; German and/or French is a plus.

Responsibilities

• Map and monitor the full marketing-to-revenue funnel and surface drop-offs.
• Measure time-in-stage and funnel velocity to accelerate the pipeline.
• Link conversion performance to specific channels, campaigns, and content assets.
• Break down conversion by persona, region, company size, and deal value.
• Translate conversion rates into forward-looking pipeline forecasts.
• Design and manage GTM tracking infrastructure for end-to-end visibility.
• Lead the design and rollout of an in-house marketing attribution model.

Skills

Funnel conversion analysis

Lead lifecycle tracking

Channel & content insights

Segment & cohort analysis

Forecasting & diagnostics

GTM tracking setup

Marketing attribution

Education

Bachelor's degree in Business, Data Analytics, Marketing, or related field

Tools

Salesforce

Data dashboards

CRM platforms

Job description

Are you ready to transform the corporate wellness industry with us?

We are looking for a Senior Marketing Analyst based Munich to join our mission at EGYM Wellpass. Sitting at the intersection of marketing, operations, and data, you will play a key role in structuring our performance analysis, automating our processes, and guiding strategic business decisions. As the owner of marketing data, you will bridge the gap between our different teams (Brand & Comms, Demand Generation, Sales, RevOps, and SalesOps) to turn data into actionable insights.

Your daily workout

• Funnel Conversion Analysis: You map and monitor the full marketing-to-revenue funnel (first touch → MQL → SQL → opportunity → closed-won), quantifying stage-to-stage conversion rates and surfacing where and why prospects drop off.
• Lead Lifecycle & Velocity Tracking: You measure time-in-stage and overall funnel velocity, flagging where leads stall and tightening the MQL-to-SQL handoff so pipeline progresses faster.
• Channel & Content Conversion Insights: You connect conversion performance back to specific channels, campaigns, and content assets to show which ones drive not just volume but genuine downstream conversion, informing where to double down.
• Segment & Cohort Conversion Analysis: You break down conversion by persona, region, company size, and deal value to reveal where the funnel converts best and sharpen targeting and prioritization.
• Funnel Forecasting & Friction Diagnostics: You translate conversion rates into forward-looking pipeline and lead-target forecasts, and combine website behavior (e.g., form abandonment, session paths) with CRM data to pinpoint the friction causing conversion loss.
• Tracking: You design and manage GTM tracking infrastructure (UTM taxonomy, conversion events, pixel/tag implementation via GTM and analytics platforms) to enable end-to-end visibility into campaign and funnel performance.
• Marketing Attribution: You lead the design and rollout of an in-house attribution model that gives marketing leadership a single, trusted view of channel effectiveness to guide budget allocation and go-to-market investment decisions.

Your fitness level

• Experience: You have at least 4 to 5 years of experience in a similar analytical role (Marketing Analyst, Growth Ops, Sales/RevOps), ideally within a fast-growing environment (Tech Scale-up).
• Education: You hold a degree in Business, Data Analytics, Marketing, or a related field.
• Data & CRM Expertise: You demonstrate strong proficiency in Salesforce (our Source of Truth), data modeling, and complex dashboard creation, driven by a strong focus on automation.
• Communication & Presentation Skills: You have the ability to translate complex data into clear narratives, present findings confidently, and champion recommendations to diverse stakeholders.
• Strategic Vision: You are able to step back from raw numbers to uncover big-picture strategic growth opportunities.
• Language Skills: You are business fluent in English (daily working language), with German and/or French considered a plus.

Your training goal for your first 6 months

• Historical Reporting: You structured and automated initial reports based on historical data to provide real visibility for the Brand & Comms teams.
• Single Source Dashboard: You implemented the first version of a centralized dashboard consolidating all core data sources.
• Tooling Benchmark: You audited our current tech stack and proposed a roadmap for adopting relevant data visualization or analytics tools.
• Cross-Team Alignment: You established yourself as the primary data point‑of‑contact for the Brand, SalesOps, and RevOps teams.

The equipment we provide

• Modern & International: Be part of a modern and international company culture where talent and passion are welcomed, heard, and part of the decision‑making process
• Work-Life-Balance: Benefit from flexible working hours, hybrid working policy (2 office days) and 30 days of vacation per year
• Continuous Development: Develop your skills with varied, challenging tasks and regular feedback to benefit from a steep learning curve
• Fit & Healthy: Train for free with EGYM Wellpass in several thousand sports and health facilities across Germany and/or use our in‑house gym with EGYM products
• Benefit Budget: Enjoy a flexible benefit budget of 60 € monthly for your Mobility Subsidy and/or Meal Allowance
• Discounts: Get a variety of great discounted offers, from fashion to leisure, through our employee benefits portal
• Bike Leasing: Stay active and use our leasing bike offer on your way to work or in your spare time
• Subsidized Pension: Profit from our employer‑subsidized pension
• Mentoring Program: Exchange knowledge and grow together across teams and locations through our self‑organized mentoring platform

Your warm up plan

• Screening HR: Initial 30-minute introductory call with Dolihane (Talent Acquisition Partner) to discuss your background and expectations.
• Case Study: Practical, lightweight assignment based on real business scenarios, followed by a presentation and discussion with Gwenaël Rivet or Nadja Kügler & Julia Hager (VP Marketing) (virtual or in‑person).
• Leadership & Strategic Alignment: 30-minute interview with Maximilian Laker (Director Business Intelligence) to discuss global vision, cultural alignment, and high-performance standards.
• Leadership & Strategic Alignment: 30-minute interview with our Director Revenue Operations and Business Analytics to discuss global vision, cultural alignment, and high-performance standards.

About EGYM

Warning regarding phishing emails: Please be aware that all official EGYM recruitment communication is sent exclusively from [e-mail]. If you receive a suspicious message from any other domain, please ignore it and do not share personal information if in doubt.

EGYM is a global fitness technology leader, providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party-hard- and software. The result is a fully connected training experience that drives measurable business and health outcomes on and off the training floor.

EGYM also offers subscription‑based corporate fitness- and wellness solutions built on a combination of gym‑access and EGYM fitness programs that directly target costly chronic conditions and boost employee health, leading to higher productivity and well‑being.

EGYM's global headquarters are in Munich, Germany, with North American offices in Denver, Colorado.

EGYM is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs, regardless of race, gender, religion, sexual orientation, age or any other aspect of an individual's identity.