Senior Manager Social Media Management

Pulse Advertising; Berlin; Hybrid; EUR 70,000 - 100,000; Full time

Job summary

Pulse Advertising is seeking a Senior Social Media Manager to shape how brands appear online. You will lead TikTok-first strategies for global accounts, drive creative direction, and set platform-native standards across TikTok, Reels, and Stories.

You’ll work closely with clients, translate analytics into insights, and mentor the team to raise the bar on execution. Fluency in German and English is required, and you can work across our offices in Paris, London, Milan, Hamburg or Berlin under a

Qualifications

• 5+ years of hands-on social media management with a TikTok focus.
• Ability to translate platform trends into native formats that drive engagement.
• Experience managing multi-brand accounts across global markets (incl. DACH).
• Hands-on creative capable of turning campaigns into platform-native formats.
• Familiar with Canva, video editing tools, analytics platforms; uses AI to scale work.
• Able to lead senior client relationships and influence stakeholders.

Responsibilities

• Own TikTok-first content strategies for global brand accounts with measurable results.
• Lead content planning and execution across TikTok, Reels, Stories, and similar formats.
• Manage social across multiple brands within a parent account, adapting for regional markets (DACH).
• Act as a senior client partner from briefing to delivery, shaping briefs.
• Track and present performance data, translating analytics into actionable insights.
• Mentor junior staff and contribute to pitches and new business proposals.

Skills

TikTok focus

Social media management

Client leadership

Video editing

Analytics platforms

Bilingual German/English

Tools

Canva

Video editing tools

Social analytics platforms

AI tooling

Job description

You don't just manage social media, you shape how brands show up on it. As a Senior Social Media Manager at Pulse Advertising, you lead multi-platform strategies for global brand accounts, drive creative direction, and set the standard for platform-native excellence. You know what's about to peak on TikTok before it peaks, and you're as strong creatively as you are strategically, ideating concepts in a client workshop and owning their execution the next day. You're a trusted senior partner to clients and a go-to voice internally, someone who takes ownership of outcomes, not just outputs. If you're ready to lead at the intersection of strategy, creativity, and impact, this is your next chapter.

Tasks

• You own TikTok-first content strategies for key global brand accounts, defining platform-native formats, content pillars, and creative direction that drive measurable engagement and business results
• You lead content planning and execution across TikTok, Reels, Stories, and complementary formats, ensuring every channel feels native, intentional, and on-brand
• You manage social media across multiple brands within a single parent account, adapting global content frameworks for regional markets with a particular focus on DACH
• You act as a senior client partner, steering projects from briefing to delivery, proactively shaping agendas and challenging briefs that don't align with platform or audience reality
• You track, synthesise, and present performance data, translating complex analytics into sharp client-ready insights and actionable recommendations
• You mentor junior and mid-level team members and contribute to pitches and new business proposals, bringing your platform expertise to grow both the team and the account base

Requirements

• You bring 5+ years of hands-on experience in social media management with a clear TikTok focus, including proven results across global or multi-market brand accounts- ideally in consumer goods, home appliances, or lifestyle hardware
• You think in TikTok: trend cycles, FYP mechanics, algorithm behaviour, and the instinct to know what feels native versus what kills engagement
• You are comfortable operating within multi-brand account structures and familiar with global-to-local content models, managing competing brand identities across markets without losing quality or speed
• You are a hands-on creative with the ability to concept campaign ideas and translate them into platform-native formats that resonate with audiences and impress clients
• You are experienced with Canva, video editing tools, and social analytics platforms and actively use AI tooling to scale your work
• You are confident leading senior client relationships, communicating platform logic clearly, managing expectations and influencing decisions at stakeholder level.
• You are fluent in both German and English
• Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you're welcome to work abroad from any of our office locations
• We love to see you grow: our careers coach is on hand for one-to-one coaching sessions and team workshops
• We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes
• Don't fancy the office today? Our hybrid remote policy lets you work from home two days a week
• Keep your commute to a minimum: you'll find all our offices right in the city centre
• For motivational high-paws and comforting cuddles, your four-legged friend is absolutely welcome at our offices