Senior Manager Product Marketing (f/m/div)

Infineon Technologies AG; München; On-site; EUR 120,000 - 170,000; Full time

Job summary

Infineon Technologies AG is seeking a Senior Manager Product Marketing within our Customer Collaboration and Technical Marketing team to translate customer insights into industry-leading MCU solutions. You will own the SDV strategy for next-generation automotive microcontrollers, incorporating Ethernet, AI, security and safety trends while building lasting partnerships with customers worldwide.

You will lead go-to-market activities, manage the product life cycle, and drive market research to

Qualifications

• Technical degree with automotive MCUs market familiarity.
• 6+ years of experience in technical marketing or field application engineering.
• Deep knowledge of Ethernet, switches, and MCU technology trends.
• Experience with software like Autosar, Rich OS, Automotive Linux and BSPs.
• Ability to manage multiple stakeholders in an international environment.
• Strong initiative, energy, and results-driven mindset in international teams.
• Excellent English and preferably German communication skills.

Responsibilities

• Own the SDV strategy and define next generation MCUs in line with trends (Ethernet, AI, Security, Safety).
• Capture requirements based on market trends and customer feedback.
• Seek business opportunities worldwide and own pricing strategy.
• Define, execute, and improve marketing and product strategy with stakeholders to optimize portfolio.
• Lead go-to-market activities and manage the product life cycle.
• Proactively conduct market research by analyzing competitors and market launches.

Skills

Technical marketing

Field application engineering

Stakeholder management

Presentation skills

English communication

Education

Electrical engineering/Computer Science/Industrial Engineering degree

Tools

Autosar

Rich OS

Automotive Linux

BSPs

Job description

#WeAreIn for jobs that impact everyone's life. Turning customer whispers into industry-shaking solutions... ready to amplify the future? As a Senior Manager Product Marketing on our Customer Collaboration and Technical Marketing team work hand-in-hand with our customers, enabling them to transform our products into cutting-edge designs, all while building long-lasting partnerships that thrive on success. Are you in?

Your Role

Key responsibilities in your new role

• Own the SDV strategy and define next generation microcontrollers related to new trends such as Ethernet, AI, Security and Safety within Infineon's automotive Microcontroller business line
• Capture requirements to define next generation products based on market trends and customer feedback
• Seek business opportunities worldwide and own the pricing strategy to establish a growing and profitable market position
• Define, execute, and improve our marketing and product strategy - engage in close collaboration with various stakeholders to optimize a product portfolio to enable successful business cases
• Lead the go-to-market activities and manage the product life cycle
• Proactively conduct market research by analyzing competitors and product competitiveness, identifying new potential markets, determining solution and product strategies, implementing new business models, and preparing market launches

Your Profile

Qualifications and skills to help you succeed

• A technical degree in electrical engineering, Computer Science, industrial engineering or similar, ideally including a strong familiarity with the automotive microcontrollers market
• More than 6 years of experience in technical marketing or field application engineering related tasks
• Profound know-how on Ethernet, switches, RCP microcontrollers as well as strong understanding of technology trends
• Profound know-how on SW such as Autosar, Rich OS, Automotive Linux and BSPs
• Ability to manage multiple stakeholders in a technical, international environment
• Enjoy taking the initiative, being energetic, thrive on delivering results, and working in an international team
• Excellent English and ideally German communication skills as well as the fact that you are a good presenter of complex issues has always helped you master the need for alignment across internal and external contacts