Senior Manager MarTech Global E-Commerce

PUMA Gruppe; Herzogenaurach; Vor Ort; EUR 85.000 - 115.000; Vollzeit

Zusammenfassung

PUMA Gruppe is looking for a Senior Manager MarTech Global E-Commerce to define and lead the MarTech strategy and roadmap. The ideal candidate will drive the adoption of marketing technologies, ensuring seamless integration and implementation.

Key responsibilities include building playbooks and workflows, leading data activation efforts, and working across teams to create a cohesive digital marketing ecosystem. Candidates should have 7+ years of experience in MarTech and a proven track record in commercial marketing.

Qualifikationen

• 7+ years of experience in MarTech within commercial marketing teams.
• Proven track record as a hands-on MarTech leader, driving adoption and value.
• Strong grasp of data flows, identity, consent, and measurement in a privacy-first environment.

Aufgaben

• Define and lead the global MarTech strategy and roadmap.
• Own the business logic of the MarTech ecosystem, ensuring tools work together.
• Upskill the organization by building playbooks, trainings, and workflows.

Kenntnisse

MarTech leadership

Data analysis

Commercial marketing

Platform knowledge (CDPs, Google Marketing Platform)

Stakeholder management

Tools

Google Marketing Platform

CDP

Emarsys

Branch

Jobbeschreibung

Senior Manager MarTech Global E-Commerce

Define and lead the global MarTech strategy and roadmap in support of growth, efficiency, and customer relevance.

Own the business logic of the MarTech ecosystem (GMP, CDP/DMP, ESP, measurement), ensuring tools work together as a coherent system.

Define, prioritize, and evolve MarTech use cases tied to audience activation, lifecycle orchestration, personalization, and incrementality.

Act as the key business counterpart to agencies and vendors, challenging implementations for quality, scalability, and long‑term value.

Act as the super‑user of the MarTech stack (e.g., CDP, SA360, Branch, GMP, ESP), driving adoption, feature utilization, and innovation.

Upskill the organization by building playbooks, trainings, workflows, and activation standards.

Ensure consistent tagging, taxonomy, and governance across regions and channels.

Be the main fire‑starter for first‑party data activation, powering audience strategy, lifecycle orchestration, and the marketing flywheel.

Continuously assess the MarTech landscape and guide stack evolution toward a privacy‑first, AI‑ready future.

Stay up to date on AI, LLMs, and emerging technologies, translating them into practical MarTech use cases and working with the right vendors to bring them to life.

Define high‑impact use cases and ensure the stack is configured, integrated, and adopted in a way that unlocks real business value.

Act as the connective tissue between digital marketing, CRM/lifecycle, analytics, data, and external partners, helping the organization move to a cohesive, AI‑ready ecosystem.

Qualifications

• 7+ years of experience in MarTech within commercial marketing teams.
• Proven track record as a hands‑on MarTech leader, driving adoption and value.
• Deep understanding of platforms such as CDPs, Google Marketing Platform, Branch, Emarsys, and marketing automation tools.
• Strong grasp of data flows, identity, consent, and measurement in a privacy‑first environment.
• Highly analytical and commercially minded, able to link MarTech capabilities to measurable growth outcomes.
• Confident communicator who can align senior stakeholders and challenge partners with credibility.
• Curious, forward‑thinking, and comfortable operating in matrixed, global organizations.

Equal Employment Opportunity

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.