Senior Manager MarTech Global E-Commerce

PUMA; Deutschland; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

PUMA is seeking a Senior MarTech Manager to own how marketing technology enables growth across the customer journey. You will partner with Brand, BI & IT to define a scalable, integrated MarTech ecosystem and drive adoption across global teams.

You will lead the definition of high-impact use cases, ensure the stack is configured and measured, and stay ahead with AI-driven opportunities for audience activation and lifecycle orchestration.

Qualifikationen

• 7+ years of experience in MarTech within commercial marketing teams.
• Hands-on MarTech leader driving adoption and value.
• Deep understanding of CDPs, GMP, Branch, Emarsys and marketing automation tools.
• Strong grasp of data flows, identity, consent, and measurement in a privacy-first environment.
• Analytically minded and commercially driven, linking MarTech to growth.
• Confident communicator who aligns senior stakeholders and challenges partners.
• Curious and comfortable operating in matrixed, global organizations.

Aufgaben

• Define and lead the global MarTech strategy and roadmap.
• Own the business logic of the MarTech ecosystem (GMP, CDP/DMP, ESP, measurement).
• Define, prioritize, and evolve MarTech use cases for activation and lifecycle.
• Act as the business counterpart to agencies and vendors for quality and value.
• Be the super-user of the MarTech stack, driving adoption and innovation.
• Upskill the organization with playbooks, trainings, workflows and standards.
• Ensure consistent tagging, taxonomy and governance across regions.
• Drive first-party data activation for audience strategy and lifecycle.
• Guide stack evolution toward privacy-first, AI-ready solutions.
• Stay current on AI/LLMs and translate them into practical MarTech use cases.

Kenntnisse

MarTech leadership

7+ years experience

CDP/Marketing Platforms

Data privacy/compliance

Analytics & measurement

Stakeholder communication

Global/matrix organization

Tools

Google Marketing Platform

Branch

Emarsys

GMP

Jobbeschreibung

YOUR MISSION

As SeniorMarTechManager, you will own how marketing technology enables growth across the customer journey:from audience strategy and activation to measurement and lifecycle orchestration.

This role exists to turn tools into outcomes.In partnership withBrand,BI & IT, you will define how theMarTechecosystem shouldlook like, how different components integrate, what “good” looks like at scale, and how global and regional teams activate technology consistently, intelligently, and profitably.

You willdefine high-impact use cases, and ensure the stack is configured, integrated, and adopted in a way that unlocks real business value.You will act as the connective tissue between digital marketing, CRM/lifecycle, analytics, data, and external partners, helping the organization move to a cohesive, AI-ready ecosystem.

• Define and lead the globalMarTechstrategy and roadmap in support of growth, efficiency, and customer relevance

• Own the business logic of theMarTechecosystem (GMP, CDP/DMP, ESP, measurement), ensuring tools work together as a coherent system

• Define, prioritize, and evolveMarTechuse cases tied to audience activation, lifecycle orchestration, personalization, and incrementality

• Act as the key business counterpart to agencies and vendors, challenging implementations for quality, scalability, and long-term value

• Act as the super-user of theMarTechstack (e.g. CDP, SA360, Branch, GMP, ESP), driving adoption, feature utilization, and innovation

• Upskill the organization by building playbooks, trainings, workflows, and activation standards

• Ensure consistent tagging, taxonomy, and governance across regions and channels

• Be the main fire-starter for first-party data activation, powering audience strategy, lifecycle orchestration, and the marketing flywheel

• Continuously assess theMarTechlandscape and guide stack evolution toward a privacy-first, AI-ready future

• Stay up to date on AI, LLMs, and emerging technologies, translating them into practical MarTech use cases and working with the right vendors to bring them to life.

YOUR TALENT

• 7+ years of experience inMarTechwithin commercial marketing teams

• Proven track record as a hands-onMarTechleader, driving adoption and value

• Deep understanding of platforms such asCDPs, Google Marketing Platform,Branch,Emarsysand marketing automation tools

• Strong grasp of data flows, identity, consent, and measurement in a privacy-first environment

• Highly analytical and commercially minded,able to linkMarTechcapabilities to measurable growth outcomes

• Confident communicator who can align senior stakeholders and challenge partners with credibility

• Curious, forward-thinking, and comfortable operating inmatrixed, globalorganizations.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.