Senior Manager, Content Specialist Germany (m/f/d)

Bristol Myers Squibb; München; On-site; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Remote work up to 50%

Job summary

Bristol Myers Squibb in Munich seeks a Content Specialist to manage content libraries, uphold metadata standards, and enable GenAI-driven content creation across Europe. Fluency in English and German is required, with strong DAM and governance experience.

This role partners with global teams and vendors to ensure timely, compliant outputs. The position emphasizes localization, workflow orchestration, and scalable content management in a regulated industry, offering hybrid work options and

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Advanced degree preferred.
• 7+ years in content strategy, digital asset management, or marketing operations in regulated industry.
• Proven track record implementing metadata standards.

Responsibilities

• Ensure content quality and compliance per BMS standards and platforms.
• Build and maintain structured libraries for GenAI and global reuse.
• Validate assets against brand, compliance and style standards.
• Coordinate with Agencies of Record, CASA, and Mosaic for timely delivery.
• Drive initiatives to optimize content processes and analytics.
• Manage end-to-end content production workflows across channels.

Skills

Fluent in English and German

Content governance

Cross-functional collaboration

DAM proficiency

Analytical thinking

Innovation & adaptability

Operational excellence

Production timelines & vendor mgmt

Workflow tools & version control

Localization & adaptation

Problem solving

Education

Bachelor’s degree in Marketing, Communications, Digital Media, or related field

Tools

DAM platforms (AEM, Veeva Vault PromoMats)

Job description

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Position Summary:

The Content Specialist (m/f/d) acts as a critical BMS link between German brand teams, Agencies of Record (AORs), Business Insights & Technology (BIT), Commercialization AI Strategy & Analytics (CASA), and Mosaic to ensure BMS Germany’s content libraries are accurate, searchable, compliant, and activation-ready. This role is accountable for upholding content integrity and as such owns the local implementation of metadata /taxonomy standards, is responsible for tagging accuracy, seamless asset transfer, and building well-structured content libraries that enable GenAI-driven content creation and content reuse across the European region. This role ensures adherence to BMS metadata standards, supports BMS claims management, drives BMS content quality and compliance practices, promotes best-in-class approaches for efficient, searchable content management, and oversees content production workflows to deliver timely, compliant, and high-quality assets across channels.

This role will partner with US Content Team to adapt and translate global standards, ensure that global content is properly adapted/translated, and that Mosaic Content is optimized for reuse as Germany is often the lead market for the Global to Local model. As such, this role is located in the Munich site and must be fluent in both English and German.

Key Responsibilities:

Serves as accountable BMS point to ensure content quality and compliance per BMS standards and marketing content platforms.

Marketing Content Library & Claims Readiness:

• Build and maintain structured content libraries (claims, photography, references) to support GenAI-powered content generation and global reuse.
• Validate alignment of assets with brand strategy, compliance requirements, and style standards; liaise with MLR/PromoMats stakeholders for readiness.
• Coordinate with Agencies of Record (AORs), CASA, and Mosaic to uphold content integrity and timely delivery of content
• Drive and implement initiatives that optimize content processes, enhance analytics, and improve operational efficiency (e.g. updated taxonomy implementation)
• Manage and deliver end-to-end content production workflows, ensuring timely, compliant, and high-quality asset delivery across channels

Metadata, Taxonomy & Searchability:

• Partner with the US Content Team to locally uphold standards and continuously improve metadata and taxonomy frameworks to maximize discoverability and reuse across SAMai and marketing content DAM systems.
• Ensure tagging accuracy and metadata integrity to enable enterprise searchability and insights on most recent approved content.

Workflow Orchestration & Vendor/Agency Enablement:

• Execute seamless asset transfer across systems/stakeholders; monitor and resolve production bottlenecks to maintain speed-to-market.
• Coordinate with Agencies of Record (AORs), CASA, and Mosaic to uphold content integrity and timely delivery.

Qualifications & Experience:

• Fluent in English and German.
• Content Governance Expertise: Deep understanding of metadata standards, tagging protocols, and compliance requirements.
• Cross-Functional Collaboration: Ability to partner effectively with brand teams, agencies, and regulatory stakeholders.
• Digital Asset Management (DAM) Proficiency: Skilled in organizing and maintaining enterprise content libraries for scalability and reuse.
• Analytical Thinking: Strong capability to interpret data and leverage insights for process optimization.
• Innovation & Adaptability: Comfortable driving GenAI-enabled strategies and evolving content ecosystems.
• Operational Excellence: Focused on efficiency, accuracy, and continuous improvement in content workflows.
• Expertise in managing production timelines, vendor coordination, and multi-channel content delivery.
• Familiarity with production tools and platforms for workflow management and version control.
• Ability to oversee localization and adaptation processes for global markets.
• Strong problem-solving skills to address production bottlenecks and ensure speed-to-market.

Education:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field; advanced degree preferred.

Experience:

• 7+ years in content strategy, digital asset management, or marketing operations within a regulated industry (pharma experience strongly preferred).
• Proven track record of managing enterprise content ecosystems and implementing metadata standards.

Technical Skills:

• Familiarity with DAM platforms (e.g., AEM, Veeva Vault PromoMats) and content governance tools.
• Solid understanding of AI-driven content generation and related technologies.

Soft Skills:

• Strong communication and stakeholder management skills.
• Ability to lead cross-functional initiatives and drive process improvements.

Based on your function, department or individual position, you will have the opportunity to discuss with your Manager the option to work remotely up to 50% of the time, over a two-week period, with the flexibility to choose the days that align with your collaboration needs.

#LI-Hybrid

We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

How We Work

Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplaceaccommodations/adjustmentsand ongoing support in their roles. Applicants can request a reasonable workplaceaccommodation/adjustmentprior to accepting a job offer. If you require reasonableaccommodations/adjustmentsin completing this application, or in any part of the recruitment process, direct your inquiries to [e-mail]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Data Protection

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Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If this posting is missing required information required by local law or incorrect, contact BMS at [e-mail] with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.

R1606482 : Senior Manager, Content Specialist Germany (m/f/d)