Senior Manager, Content & Omnichannel Capability Owner Germany (m/f/d)

Bristol Myers Squibb; München; On-site; EUR 120,000 - 150,000; Full time

Job summary

Bristol Myers Squibb Munich is seeking a Senior Manager for Content & Omnichannel Capability to transform local marketing through AI-enabled personalization and orchestrated journeys. You will align global capabilities with local needs, collaborate with Brand Teams and IT, and drive content models, operations, and personalization platforms.

The role emphasizes driving efficient decisions, translating tech language for business use, and leading cross-functional projects in a fast-paced

Qualifications

• Deep expertise in developing and executing personalization strategies across channels.

Responsibilities

• Define and govern local marketing capabilities aligning with global standards.
• Partner with IT to activate new technologies and provide ongoing management.
• Oversee content production capabilities and tools for omnichannel delivery.
• Manage omnichannel enablement including personalization platforms and consent mechanisms.
• Analyze campaign data to support personalization and measure impact.
• Develop country-level technology roadmaps and document rationale.
• Stay informed on emerging technology solutions for content delivery and personalization.

Skills

Personalization strategies

Omnichannel marketing

Digital marketing operations

AI tools for pharma

Data analytics & dashboards

Cross-functional teamwork

Project management

Technical translation

Vendor & platform management

Tools

Veeva CRM

SFMC

JIRA

Workfront

Databricks

DOMO

Job description

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Position Summary:

BMS is in the process of rewiring our marketing approach to achieve best-in-class AI-enabled targeted personalization in all of our customer engagements. We are seeking Content and Omnichannel Capability Owners to work in the BMS Munich site. This person will apply their knowledge of the pharmaceutical business and technology to translate local business priorities into technology use cases that enable cutting‑edge omnichannel orchestrated journeys.

This position will work with the Brand Teams, Commercial IT, and global CASA capability owners to marry business needs with technical solutions. Ultimately, they will be accountable for the delivery of local adaptations of global capabilities needed for innovative approaches in content models, content operations, content creation, and/or personalization.

This position is on the team of the Director of Content Transformation and has no direct reports.

Responsibilities:

• Work with Global CASA capability owners to define and govern local marketing capabilities, including the alignment with global standards with local adaptations/exceptions where allowed.

• Partner with IT to activate/enable new technologies in the market and provide ongoing management

• Content Production capabilities include: content model technologies (offshore content hub activation, agentic briefing), content operations tools (MLR AI), and content authoring tools

• Omnichannel Enablement capabilities include: channel enablement and personalization platforms (SFMC, consent, GEO, synthetic personas).

• Campaign Measurement: understanding campaign, channel and format impact and building data for personalization

• Partner with IT to develop and efficiently execute country-level technology roadmaps that reflect the Art of the Possible. Empower decision-making, including communicating and documenting rationale

• Act as an SME and stay informed about emerging technology solutions that enhance content delivery and/or personalization

Qualifications:

• Deep expertise and a proven track record of developing & executing personalization strategies and tactics across all channels (personal and non-personal), preferably in the pharmaceutical industry (or in industries with heavy digital channel usage)

• Working in a fast-paced cross-functional environment, influencing decisions and coaching teams

• Working with technology and AI tools for pharma commercial applications

• Advanced knowledge of interpreting analytical models and using reporting dashboards, including machine learning and predictive analytics

• Fluency in English is required and German is preferred

• 4+ years of experience in digital marketing operations (execution) within a large, complex organisation.

• Deep expertise in 2-3 of the following:

• Offshore content production models

• AI-assisted briefing or MLR reviews

• Content authoring tools

• Channel activation and maintenance: web, IVA, WhatsApp, video, etc

• Content management systems, marketing asset specifications, templates, and workflows.

• Veeva CRM, Workfront,JIRA, SFMC, and consent platforms

• Experiencewith taxonomy andcontent taggingis essential

• Experience with next-best action or omnichannel orchestration engines is a plus

• Experience with data systems and reporting is a plus (CSCAN, databricks, DOMO)

• Experience or familiarity with AI enhanced tools and/or platforms is desired.

The following soft skills are required:

• Driving efficient decision-making

• Translation of technical terms into business language and vice versa

• Project management and documentation

How We Work

Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplaceaccommodations/adjustmentsand ongoing support in their roles. Applicants can request a reasonable workplaceaccommodation/adjustmentprior to accepting a job offer. If you require reasonableaccommodations/adjustmentsin completing this application, or in any part of the recruitment process, direct your inquiries [e-mail]. Visitcareers.bms.com/eeo-accessibilityto access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself athttps://careers.bms.com/fraud-protection.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If this posting is missing required information required by local law or incorrect, contact BMS [e-mail] with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.

R1606458 : Senior Manager, Content & Omnichannel Capability Owner Germany (m/f/d)