Senior Manager, Brand Management

Coca-Cola HBC; Berlin; Hybrid; EUR 85.000 - 110.000; Vollzeit

Zusammenfassung

Coca-Cola HBC in Berlin seeks a Senior Manager, Brand Management to lead local activation for a flagship brand. You will drive end-to-end execution, adapt global assets for the German market, and oversee cross-functional collaboration with Insights, IMX, Commercial, and bottler partners.

You will translate consumer insights into impactful brand initiatives, manage timelines and budgets, and mentor junior colleagues in a fast-paced, matrixed environment.

Qualifikationen

• Bachelor’s degree required.
• 6–8 years of experience in brand management or marketing activation (end-to-end project delivery).
• German language required.
• Strong understanding of consumer insights, brand development, and multi-channel activation.
• Ability to interpret data, research, and insights to inform execution choices.
• Strong collaboration skills with Commercial, RGM, IMX, Shopper, Finance, and bottler teams.
• Excellent project management capabilities and ability to manage multiple workstreams simultaneously.

Aufgaben

• Brand Execution & Market Activation across channels and consumer occasions.
• Localize and activate assets for German needs while ensuring governance and compliance.
• Lead end-to-end execution cycles with timelines, approvals, budgets, and asset delivery.
• Collaborate with cross-functional teams for full alignment within the local operating ecosystem.
• Monitor KPIs (NR, GP, brand health, distribution, penetration, campaign effectiveness) and apply insights.
• Lead post-campaign evaluations to build learning loops and strengthen future execution.
• Provide coaching and direction to junior contributors and cross-functional partners.

Kenntnisse

Brand Strategy

Audience Engagement

Storytelling

Data Insights

Omnichannel Interactions

Negotiation

Agile

Creativity

Multi-channel Activation

Ausbildung

Bachelor’s degree

Jobbeschreibung

Job Description Summary: Role Purpose

The Senior Manager, Brand Management plays a critical role in delivering high-quality brand execution for the German market and will lead one of our iconic brands. As part of a fast paced frontline marketing team, this role focuses on local activation, adaptation of centrally developed plans, and end-to-end delivery of brand initiatives across channels and consumer occasions. The role requires a resourceful, analytical, and hands on marketer who can turn strategies into impactful execution, navigate constraints, and collaborate effectively with the German local network (Insights, IMX, Commercial, RGM, Shopper, Franchise & bottler partners). This position demands strong project leadership, creative judgement, and commercial understanding to ensure brand plans are executed with excellence. This role is ideal for a marketer who can bring together consumer insight, activation discipline, and cross functional leadership to drive business results and brand relevance.

What You’ll Do for Us

Brand Execution & Market Activation

• Assess local consumer opportunities using research, insight, and in market performance data.
• Develop and execute activation plans across paid, owned, and earned channels.
• Implement brand activities including advertising, digital content, experiential events, sampling, shopper activation, and customer specific programs.
• Ensure all brand touchpoints are consistent with brand identity, positioning, and communication principles.

Operational Brand Management

• Localize and activate global and OU assets; adapt materials for German needs while ensuring brand governance and compliance.
• Lead end-to-end execution cycles, managing timelines, approvals, budgets, and delivery of assets.
• Partner with cross functional teams to ensure full alignment and integration of brand plans within the local operating ecosystem.

Cross Functional Collaboration

• Work closely with Commercial, RGM, Insights, Shopper, Finance, Legal, and bottler partners to deliver cohesive execution across customers and channels.
• Provide clear briefs and direction to agencies (creative, digital, experiential) to ensure high quality output.
• Collaborate with IMX and Media teams to drive effective amplification and integrated communications.

Insights, Analysis & Performance

• Monitor brand performance across KPIs including NR, GP, brand health, distribution, penetration, and campaign effectiveness.
• Use insights to identify opportunities, refine ongoing activity, and guide future planning.
• Lead post campaign and postlaunch evaluations to build learning loops and strengthen future execution.

Leadership & Ways of Working

• Operate with autonomy, delivering complex workstreams and making executional decisions within established frameworks.
• Role model agility, creativity, discipline, and structured problem solving in a resource constrained environment.
• Provide informal coaching and direction to junior project contributors or cross functional partners.
• Uphold operational excellence, attention to detail, and accountability across all brand activities.

Qualifications & Requirements

• Bachelor’s degree required.
• 6-8 years of experience in brand management or marketing activation (end-to-end project delivery).
• German language required.
• Strong understanding of consumer insights, brand development, and multi-channel activation.
• Ability to interpret data, research, and insights to inform execution choices.
• Strong collaboration skills with Commercial, RGM, IMX, Shopper, Finance, and bottler teams.
• Excellent project management capabilities and ability to manage multiple workstreams simultaneously.
• Excellent communication, influencing, and stakeholder management skills.
• Experience working in fast pace, matrixed environments with multiple stakeholders.
• Self-starter with entrepreneurial mindset and strong problem-solving abilities.
• Experience working across cross functional and cross geographical teams preferred.

What We Can Do for You

Opportunity to shape and execute meaningful brand experiences in a major market.

Exposure to key stakeholders across the local business and bottler system.

Ability to experiment, iterate, and deliver impact in a learning driven, agile environment.

Development opportunities across the European network through brand, IMX, and commercial collaboration.

Travel Requirements

Local role, very limited travel is required.

Skills

• Agile
• AI Concepts
• Audience Engagement
• Brand Strategy
• Creative Strategies
• Data Insights
• Data Strategies
• Design
• Design Thinking
• Experimentation
• Ideas Generator
• Influencer Marketing
• Market Segmentation
• Negotiation
• Omnichannel Interactions
• Portfolio Strategies
• Revenue Growth Management
• Social Media
• Storytelling
• Sustainability
• System Economics
• User Experience (UX) Design

Location(s): Germany City/Cities: BERLIN Travel Required: 00% - 25% Relocation Provided: No

Job Posting End Date: August 26, 2026

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive. The Coca-Cola global business system is composed of The Coca-Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.