Central Digital Operations Manager - German Speaking

Konecta Team for Coca-Cola; Berlin; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

Konecta Team for Coca-Cola is seeking a Central Digital Operations Manager to lead localization and operation of digital experiences across Europe. You will partner with Marketing, Local operations and IT to deliver data-driven, compliant platforms.

The role covers GDPR compliance, platform management, analytics, and cross-brand activation coordination. You will drive agile, cross-functional collaboration and ensure timely delivery in a fast-paced environment.

Qualifikationen

• At least 3 years experience in digital operations, operating digital platforms, eCommerce, content management systems and data-driven experiences.

Aufgaben

• Own project-based localization and operationalisation of digital experiences for consumers across local markets to convert to digital transactions.
• Operate and manage Coca-Cola digital platforms including content localization and platform management with Marketing, Local operations and other stakeholders.
• Manage Mobile App content, loyalty and promo perspectives using content from the Coca-Cola center.
• Coordinate digital activations across brand portfolios with GDPR and local legal requirements.

Jobbeschreibung

Powered by Konecta, we support our partner’s The Coca-Cola Company (TCCC) digital transformation and cultural change by staying transparent and inclusive, seeking for progress rather than perfection.

We are currently looking for an exceptional Central Digital Operations Manager to join our central team as part of our outsourced collaboration with The Coca-Cola Company across Europe. This role will be covering a variety of markets across Europe on a project basis. This Central Digital Operations Manager will help us to drive our mission in bringing innovative experiences, data‑driven thinking and digital capabilities into a constantly changing ecosystem.

What you’ll do for us? Your main responsibilities:

• You will own project based localization and operationalisation of digital experiences for consumers on a variety of local markets, ensuring consumer experiences are executed in the markets in the most effective way to convert to digital transactions.
• Operate and manage TCCC digital platforms (websites, applications etc.) including content localization and platform management on a local market level through a deep connection with Marketing, Local operations and other key stakeholders.
• You will manage Mobile App from both a content and loyalty and promo perspective utilising content from the TCCC centre.
• Coordinate digital activations across brand portfolios on a local market level including ensuring localising central activations and implementing local GDPR and other legal requirements across all activations.
• Be a GDPR champion for your market, ensuring Legal/PACS compliance of content, initiate GDPR assessment for each activation, build consumer experiences with the right to privacy mindset and embed local privacy rules into experiences and consumer journeys.
• Bring cross-portfolio, audience first journeys to life in collaboration with central IMX team.
• Implement and localise central platforms incl. T&Cs and GDPR requirements; UAT test new platforms & features. Report bugs, issues, feedback for backlog.
• Act as the strategic local consultant into the European centre ensuring the local countries have their needs met as well as staying in line or ahead of competitors.
• Day to day management of platform content, CRM and transactional activations.
• Provide local input and insights for central and local campaigns into the central teams.
• Prepare analytics & reporting dashboards for Digital Assets and campaigns.
• Ensure networked way of working and strong collaboration with Frontline Marketing, Central Marketing, Bottler, IT, Platform Services/SL&E, PAC, Legal, and agency partners.

Above all, you are passionate about digital experience and operations. You have the working experience of at least 3 years in digital operations, operating digital platforms, eCommerce, content management systems and data‑driven experiences. You have experience delivering best in class integrated digital experiences either working in the marketing or IT sector (either are preferred).

You have the ability to work in agile cross‑functional and cross‑geographical teams and effectively collaborate with key stakeholders. You are not afraid to get stuck and work under pressure and meet tight deadlines.

Being a creative problem solver, you are able to comprehend technology with ease and you thrive in a fast paced and dynamic environment. You bring energy and passion and you are not afraid of working autonomously while putting the team interest first.

Important: Konecta Digital and Consumer Experience Team is dedicated to exclusively support the digital strategy of its client Coca‑Cola. You will be employed by Konecta or our local 3rd party employment partner who will be responsible for all aspects related to the employment contract and relationship. You will be part of an amazing team tasked to drive the digital strategy and transformation for Coca‑Cola, covering aspects such as digital marketing & operations, digital commerce, social listening, publishing, data & programmatic, digital experiences and innovation.