Senior Insights Consultant Marketing Analytics FMCG (m / w / d)

Circana GmbH; Düsseldorf; Remote; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading analytics firm is seeking a Senior Insights Consultant in Marketing Analytics. This role involves leading projects, managing client relationships, and harnessing data insights to improve FMCG growth strategies. Candidates should possess strong analytical and leadership abilities, with a good understanding of market trends. This position allows for remote work and is perfect for those eager to drive impactful changes and enhance client satisfaction.

Qualifikationen

• Strong analytical skills with an aptitude for managing and interpreting data.
• Excellent presentation skills to simplify complex data.
• Experience in data analysis or management related to marketing.

Aufgaben

• Lead teams to make data-driven recommendations to clients.
• Manage relationships with clients and suppliers.
• Ensure quality of project outputs aligns with client expectations.

Kenntnisse

Analytical skills

Communication skills

Team leadership

Understanding of FMCG market trends

Tools

MS Office

Circana Market Advantage

Jobbeschreibung

BI Development

Senior Insights Consultant Marketing Analytics FMCG (m / w / d)

Let's be unstoppable together!

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We're a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities.

Circana is proud to be Certified by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

What will you be doing?

The successful candidate will join the EMEA&APAC Media & Analytics Solutions Delivery team whose core objective is to support primarily FMCG (occasionally General Merchandise) manufacturer and retailers with their growth plans by analyzing the impact of their in‑store sales and marketing activity and identifying opportunities to improve performance. Recommendations are made on our client's assortment, media, price and promotional strategies. This is achieved via insightful machine analytics based on EPOS data.

As a Media & Analytics Insights Consultant you will work with a team of consultants across in German as well as EMEA team to support contracted and ad hoc services to Circana's Media & Analytics clients. Your role will be to manage the delivery of Media & Analytics projects from sign off through the delivery of insights, working closely with both the client and your colleagues in Circana's EMEA&APAC Media & Analytics Solutions Delivery team.

Job Responsibilities

Project Management and Team Leading

• Lead teams to leverage data and analysis to make concise and compelling recommendations to clients
• Effectively manage the relationship with the client and its suppliers (eg. Media agency) to ensure all required data is collected and validated
• Be the key liaison between Circana's data scientists (based in Athens Greece), insights Analysts and commercials to facilitate the delivery process and insights quality
• Ensure quality of the project through building project scope, performing quality checks, tracking timelines, challenging results
• Ensure the adequacy of the study set up and results with client expectations (as described by the SoW)
• Interpret clients' business questions into project specifications understanding project objectives and deliverables for Circana's analytics solutions

Insights and Consulting

• Aligning with Circana's commercial team and make rational, build insights and prepare client presentations on the results of the machine learning data analysis
• In coordination with Circana's commercial team lead, develop and deliver concise communications and presentations, Lead client workshops in delivering and interpreting the results to the client
• Link industry trends and generate new perspectives, ideas or innovations that allow problems to be solved to deliver client actionable insights accelerating clients' growth
• Build and maintain both support and trust with the client; act as a trusted advisor and delivery partner

Requirements

• Interest in or understanding of marketing strategy, and / or FMCG business / market trends
• Previous relevant experience, preferably with data analysis (insight) or data management background – marketing mix insight delivery a big advantage
• Good knowledge of Media channels and how advertising works essential
• Applicants do not need to have a statistical background to apply, but must have strong analytical skills with an aptitude for accurately managing and interpreting data and proficient in MS Office
• Preferably experience of working with Circana Market Advantage or similar big-data platforms
• Strong knowledge of types of analytical principles such as A / B Testing, Multi‑Touch attribution and Marketing Mix
• Strong analytical, insightful and strategic thinking skills
• Ability to interpret data and develop strong story telling narratives
• Excellent presentation skills with the ability to make complex data simple to understand.
• Good planning and organizational skills, able to manage multiple projects and local and offshore resources
• Positive and enthusiastic attitude with aptitude to learn
• Self‑motivated, accountable and committed with good decision making and project management skills
• Ability to work in a fast paced environment managing multiple projects and stakeholders
• Articulate, able to proactively identify and communicate issues, taking ownership for resolution and / or escalating as appropriate

Circana Behaviors

• Stay Curious : Being hungry to learn and grow, always asking the big questions
• Seek Clarity : Embracing complexity to create clarity and inspire action
• Own the Outcome : Being accountable for decisions and taking ownership of our choices
• Center on the Client : Relentlessly adding value for our customers
• Be a Challenger : Never complacent, always striving for continuous improvement
• Champion Inclusivity : Fostering trust in relationships engaging with empathy, respect and integrity
• Commit to each other : Contributing to making Circana a great place to work for everyone

Location

This position can be located in the following area(s) : Remote