Influencer Marketing Specialist (Short-Form Content)

Jobgether; Deutschland; Vor Ort; EUR 42.000 - 64.000; Vollzeit

Benefits dieser Stelle

Vacation leave

Sick leave

Flexible benefits budget

Training budget

Team events

Generation program

Work-life balance initiatives

Zusammenfassung

Jobgether is seeking an Influencer Marketing Specialist (Short-Form Content) based in Germany. The role focuses on identifying creators across YouTube Shorts, TikTok, and Instagram Reels and owning outreach, negotiations, and campaign placements from contact to publication.

You will manage the full lifecycle, ensure brand safety, and monitor performance metrics while collaborating with international creators in a fast-changing digital environment.

Qualifikationen

• Minimum 1 year of experience in influencer marketing or related field.
• Strong knowledge of YouTube Shorts, TikTok and Instagram Reels.
• Experience conducting cold outreach to creators, channels, agencies or media pages.
• Basic negotiation skills and ability to manage collaborations within budgets.
• Experience maintaining partner pipelines and tracking campaign results.
• Familiarity with CPM, CPP, impressions and engagement metrics.

Aufgaben

• Research and identify new content creators and channels across YouTube Shorts, TikTok, and Instagram Reels.
• Conduct cold outreach and build relationships with creators, agencies, and media partners.
• Negotiate rates, placement terms and collaboration packages within marketing budgets.
• Manage the full placement lifecycle from briefing to publication and follow-up.
• Provide brand guidelines, assets and placement requirements to creators.
• Review content prior to publication for branding, timing and quality.
• Maintain a structured database covering partners, deals and campaigns.
• Monitor KPIs such as CPM, CPP, impressions and engagement rates.
• Develop relationships with existing creators and strategic partners.
• Monitor competitor activity and emerging short-form trends.
• Coordinate multiple creator conversations and deadlines.

Kenntnisse

Influencer marketing

Creator partnerships

Cold outreach

Negotiation

English proficiency

Jobbeschreibung

Our partner is looking for an Influencer Marketing Specialist (Short-Form Content) based in Germany.

This role is ideal for a proactive marketer who understands the fast-moving world of short-form content and creator partnerships.
You will identify promising creators and media channels across YouTube Shorts, TikTok, and Instagram Reels.
You will own outreach, negotiations, and campaign placements from initial contact through publication.
The position combines relationship building, commercial negotiation, content quality control, and performance tracking.
You will work closely with international creators while monitoring competitor activity and emerging content trends.
Success in this role requires strong organization, attention to detail, and the ability to manage multiple partnerships and deadlines simultaneously.
It is an opportunity to contribute directly to influencer marketing performance in a dynamic, international digital environment.

Accountabilities

• Research and identify new content creators, channels, and media pages across YouTube Shorts, TikTok, and Instagram Reels.
• Conduct cold outreach and establish productive relationships with creators, agencies, and media partners.
• Negotiate rates, placement terms, CPMs, and collaboration packages while working within defined marketing budgets.
• Manage the full placement lifecycle, from initial agreement and briefing through publication and follow-up.
• Provide creators with relevant brand guidelines, visual assets, logos, and placement requirements.
• Review content before publication to ensure appropriate branding, framing, timing, quality, and brand-safety standards.
• Maintain an accurate and structured database covering partners, deals, statuses, placements, and campaign progress.
• Monitor key performance indicators such as CPM, CPP, impressions, and engagement rates.
• Develop and maintain strong relationships with existing creators and strategic partners.
• Monitor competitor activity, creator ecosystems, and emerging short-form content trends.
• Coordinate multiple creator conversations, campaigns, negotiations, and deadlines simultaneously.

Requirements

• At least 1 year of experience in influencer marketing, crowd marketing, affiliate marketing, outreach, or a closely related field.
• Strong knowledge of YouTube Shorts, TikTok, and Instagram Reels, including current formats, trends, and creator behaviors.
• Previous experience conducting cold outreach to creators, channels, agencies, or media pages.
• Basic negotiation skills and the ability to manage collaborations within established marketing budgets.
• Experience maintaining partner pipelines, tracking deal stages, monitoring statuses, and following campaign results.
• Basic understanding of digital marketing metrics, including CPM, CPP, impressions, and engagement rate.
• Strong attention to detail combined with a good visual sense and an understanding of effective short-form content.
• Intermediate to Upper-Intermediate English skills for communication with international creators and partners.
• A proactive, communicative, and solution-oriented approach to problem solving.
• Strong organizational skills and the ability to manage multiple priorities, conversations, and deadlines at the same time.

Benefits

• Vacation allowance designed to support regular rest and recovery.
• Sick leave allowance to provide support when health needs take priority.
• Flexible benefits budget available from day one, allowing you to allocate your benefits according to your needs.
• Dedicated training and development budget to support continuous learning and professional growth.
• Team-building activities and company events designed to strengthen collaboration and connection.
• Family-focused Generation Program supporting the development and potential of employees' children.
• A strong focus on work-life balance through events, activities, and initiatives that encourage connection beyond day-to-day responsibilities.