Senior Growth & Paid Media Manager (w/m/d)

FTAPI Software GmbH; München; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Collegial environment

Onboarding kit

Wellpass benefits

Job bike/Deutschland Ticket

Nilo Health coaching

30 days vacation

Mobile working

Relocation aid

Professional development

Catering & snacks

Team events

Zusammenfassung

FTAPI Software GmbH sucht eine erfahrene Growth-Marketerin/-er mit Fokus auf bezahlte Kanäle zur Steuerung der Media-Strategie. Du verbindest Audience Insights, kreative Kampagnen, Daten und Technologie zu einer skalierbaren Brand-to-Demand-Engine.

Du planst, implementierst und optimierst Paid Search, Paid Social, Programmatic Display und Retargeting; arbeitest eng mit Product Marketing, Campaigns, Brand und Sales zusammen; misst ROI und berichtest an Senior Leadership.

Qualifikationen

• Erhebliche praktische B2B-Paid-Media- und Growth-Erfahrung, ideal mit komplexer Technologie und mittelständischen/Enterprise-Buying-Gruppen.
• Nachweis, dass deine Arbeit qualifizierten Pipeline, Progression oder Umsatz verbessert hat, nicht nur Klicks.
• Starke Kenntnisse in Suchmaschinenwerbung und bezahlten Social-Kanälen; Urteil über Investitionen in andere Kanäle.
• Fließende CRM-gestützte Messung, Conversion-Tracking, Experimentieren, Trichteranalyse und Budgetallokation.
• Praktischer AI-gestützter Ansatz: Beschreibe Workflows, die du aufgebaut hast, was sie verbessert haben und wie Outputs geprüft wurden.
• Kommerzielle Urteilskraft und Ownership: Probleme erkennen, Handlung empfehlen und umsetzen.
• Fähigkeit, komplexe Leistungsdaten in klare Empfehlungen für Marketing, Vertrieb, RevOps und Führungskräfte zu übersetzen.
• Du arbeitest sicher in Deutsch und Englisch (C1).

Aufgaben

• Kanal- und Investitionsstrategie: Erstelle einen Full-Funnel-Media-Plan, der Pipeline-Ziele, Zielkonten und Budget trade-offs verbindet.
• Kampagnenausführung: Plane, starte und optimiere Paid Search, Paid Social, Programmatic Display, Sponsored Content und Retargeting.
• Zielgruppen- und Kreativwirksamkeit: Nutze Account-, Persona-, Intent- und First-Party-Insights zur Gestaltung von Journeys.
• Messung und kommerzieller Impact: Verknüpfe Media mit CRM-Opportunities und Revenue; etablierte Tracking-Standards.
• Skalierbares Betriebsmodell: Erstelle Briefings, Targeting-Regeln, kreative Anforderungen, Launch-Checklisten.
• Experimentation und KI: Disciplined Testroadmap; KI zur Beschleunigung von Recherche, Analyse, Kreation und Reporting.

Kenntnisse

B2B paid media

Growth marketing

Paid search

Paid social

Programmatic display

CRM measurement

Experimentation

AI in marketing

Commercial judgment

German & English

Jobbeschreibung

Your tasks

We are looking for a senior, hands-on growth marketer to own our paid channel strategy and make our media investment work harder.
You will connect audience insight, creative campaigns, data and technology into a repeatable brand-to-demand engine.
You can set direction, get into the platforms, challenge weak signals and show what is working in terms the business understands.

• Channel and investment strategy: You build a full-funnel media plan tied to FTAPI's target accounts, buying groups, priority campaigns and pipeline goals. You balance demand creation with demand capture and make budget trade-offs clear
  
• Campaign execution: You plan, launch and optimise paid search, paid social, programmatic display, sponsored content and retargeting. You test digital out-of-home and emerging channels where there is a sound audience and measurement case. You own budgets, pacing and agency or vendor performance, and execute directly when needed
  
• Audience and creative effectiveness: You use account, persona, intent and first-party insight to shape targeting and journeys. You work with Product Marketing, Campaigns, Brand and Sales to test messages, offers, creative and landing pages for CIOs, CISOs and other decision-makers
  
• Measurement and commercial impact: You partner with Marketing Operations and RevOps to connect media activity to CRM opportunities and revenue. You establish conversion, naming, UTM, tracking QA and reporting standards. You use attribution as one input to investment decisions and explain its limits clearly
  
• A scalable operating model: You build briefs, targeting rules, creative requirements, launch checklists and campaign blueprints that improve the speed and consistency of activation
  
• Experimentation and AI: You run a disciplined test roadmap across audiences, creative, landing pages and channel mix. You use AI to accelerate research, analysis, creative iteration, reporting and workflow automation, with human review and clear measures of impact

Was dich erwartet

Unsere Team-Mission

Deine Herausforderung

Dein Einstieg in die Sales Welt

Mit deiner Motivation und unserem Methodenkoffer zum SDR Pro

Your profile

• Substantial hands-on B2B paid media and growth experience, ideally with complex technology and mid-market or enterprise buying groups
  
• Evidence that your work improved qualified pipeline, opportunity progression or revenue, not just clicks and lead volume
  
• Strong command of search and paid social, plus judgment about when other channels merit investment. You can challenge platform defaults and agency recommendations
  
• Fluency in CRM-linked measurement, conversion tracking, experimentation, funnel analysis and budget allocation
  
• A practical AI-enabled approach: you can describe workflows you've built, what they improved and how you checked their outputs
  
• Commercial judgment and ownership: you diagnose problems, recommend action and follow through without waiting for a perfect brief
  
• The ability to turn complex performance data into clear recommendations for Marketing, Sales, RevOps and senior leadership

• You work confidently in German and English (C1)

Was du mitbringst

Noch nicht überzeugt?

What we offer

• Collegial environment: A team of around 140 people who will welcome you with open arms, support you, and with whom you'll have a lot of fun
• Comprehensive onboarding & modern equipment: On your first day, you'll receive an onboarding package of modern hardware (headset, monitor, etc.). If you're a developer, you decide for yourself which hardware you'd like to work with. In your first few weeks, you'll get a buddy by your side and go through a structured onboarding process
• Sports or shopping: With EGYM Wellpass, you can use a wide range of sports and wellness offerings across Germany. Prefer home workouts or shopping? No problem! Choose a voucher of your choice worth €50 per month
• Job bike or Deutschland Ticket: Choose whether you'd rather have your Job Rad (company bike) or your Deutschland Ticket subsidized. If you go for the Deutschland Ticket, you only pay €23 yourself. And the best part: you can still sign a Job Rad contract, it just won't be subsidized
• Boost your (mental) well-being with Nilo Health: Book 1:1 coaching sessions with leading psychologists or access countless workshops and round tables on a variety of topics, whether private or work-related
• Take a break from everyday work with 30 days of vacation: Rest and recharge so you can come back and get going together with us
• Mobile working: We'd love to see you in the office! We have all kinds of treats and other perks there to make working together not only fun, but also well catered. Mobile working is completely flexible in most teams and possible by arrangement in some teams
• Relocating? We've got your back! Moving for your new job with us? We'll support you with up to €2,000 so that your start with us goes as smoothly as possible
• Professional development: FTAPI is growing, and so that you can grow with us, you have various options and a budget to drive your development forward
• Top-notch catering: Didn't have time for a leisurely breakfast after getting up? No problem, we've got you covered! At FTAPI, there's a huge selection of muesli and fruit. When the weather is nice, we love to grill on our roof terrace, and if you hit an afternoon slump, you'll find plenty of snacks in your kitchen
• Regular team and company events: Whether it's the summer party, Wiesn, Christmas party, or grilling on our roof terrace, there's always something going on