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Freenow is seeking a Senior Financial Analyst to drive financial planning, business casing, and performance tracking across growth segments and strategic initiatives. You will partner with segment leaders and business owners, delivering rigorous analyses to guide investments and strategies.
Your scope includes FP&A across B2B SaaS and other business models, with active involvement in M&A due diligence and post-acquisition integration.
We are looking for a Senior Financial Analyst to drive financial planning, business casing, and performance tracking across our dynamic growth segments and key strategic initiatives
In this role, you will act as a core financial business partner to the segment leaders and business owners accountable for driving these growth levers, providing the analytical rigor needed to guide investment decisions and strategy
Your scope extends beyond our core marketplace model to encompass B2B SaaS solutions and other business models
Beyond commercial FP&A, you will play an active role in M&A activities by supporting buy-side due diligence and post-acquisition financial integration
Lead structured financial modeling and business casing for growth segments and strategic projects in close collaboration with business owners
Act as a key finance partner to segment leaders and business owners, providing objective analysis to inform senior leadership discussions on resource allocation and major investment decisions
Establish continuous ROI tracking frameworks and conduct routine performance reviews to ensure capital efficiency across all growth levers
Work alongside the Data team to define and implement consistent KPI tracking, reporting frameworks, and performance dashboards
Collaborate with the broader Commercial Finance team to build and maintain sustainable “shadow P&L” reporting for growth segments (prospectively utilizing Anaplan)
Support buy-side M&A projects by assessing target financials and evaluating business models within the context of our own operational data to complement external due diligence advisory work
Structure and drive the post-acquisition financial integration of newly acquired businesses from an FP&A perspective, ensuring data alignment, standardizing KPIs, and incorporating new entities into central forecasting and reporting processes
Ability to translate complex operational and product mechanics into clear financial models and commercial insightsStrong stakeholder management skills, with the ability to constructively challenge assumptions and clearly communicate financial trade-offs to business leadersDegree in Finance, Economics, Business Administration, or a related field, or equivalent relevant professional experienceAdvanced financial modeling capability and strong data manipulation skills. Experience with AI-enhanced modeling techniques and modern FP&A tooling are a plus5+ years of relevant experience in FP&A, Strategic Finance, Management Consulting, or Transaction Advisory