Senior Field Marketing Manager Central Europe (m/f/d)

Infor; München; On-site; EUR 90,000 - 120,000; Full time

Job summary

Infor in München seeks a Senior Field Marketing Manager to lead demand generation for Process industries across the DACH region, aligning marketing activities with sales pipeline targets. You will drive integrated programs with cross-functional teams, leveraging events, digital channels, webinars, email, and social media to generate and expand pipeline.

The role requires strategic thinking, strong relationship-building with sales leaders, and a proactive, results-driven mindset with willingness

Qualifications

• Field marketing or demand-generation experience.
• Experience with events, webinars, email, direct mail, and digital advertising.
• Strategic prioritization and attention to detail.
• Excellent communication and ability to interact with senior sales leaders.
• Willingness to travel as required.

Responsibilities

• Develop cohesive demand-generation plans in partnership with sales to generate measurable pipeline.
• Review, report on, and own pipeline development and progression with regular cadence.
• Identify effective marketing vendors, media channels, and calls to action for the industry.
• Advise on campaign concepts and creative development for industry relevance.
• Collaborate with internal teams to execute strategic marketing campaigns across multiple tactics.
• Proactively manage social media campaigns and content to increase visibility.
• Coordinate with industry BDT to create a consistent marketing-to-outbound experience.
• Collaborate with sales and business stakeholders to boost program impact.
• Develop and optimize integrated regional marketing plans across paid and organic channels.
• Deliver regular field communications on program information and access to promotional materials.
• Work with partners to maximize program reach and ROI from awareness to bookings.
• Establish demand-generation plans, strategy, and budget; execute programs to drive timely results.

Skills

Strategic thinking

Project management

Communication

Creativity

Travel willingness

Demand generation

Marketing channel know-how

Education

Bachelor’s degree in marketing, communications, business

Job description

Infor is seeking a Senior Field Marketing Manager to lead marketing activities for Process industries in the DACH Region . This role is critical to achieving Infor’s marketing pipeline goals in alignment with sales revenue targets.

The Senior Field Marketing Manager will work cross-functionally with sales, business development, strategy, and central marketing teams to execute persona-centric, integrated marketing programs that generate new business and expand business within the existing customer base.

The ideal candidate will have a strategic, results-driven mindset and a proven ability to build successful relationships with sales and translate business needs into effective marketing programs and pipeline. This individual will be resourceful inside and outside the company, committed to continuous improvement, and passionate about demand generation.

A Typical Day in the Life Includes:

• Develop cohesive demand-generation plans in partnership with sales to generate measurable pipeline.
• Review, report on, and own pipeline development and progression, establishing a regular reporting cadence with marketing and sales counterparts.
• Identify the most effective marketing vendors, media channels, and calls to action for the industry.
• Advise on campaign concepts and creative development to ensure effectiveness within the industry.
• Work with internal creative, digital, events, and operations teams to execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals. Tactics may include: Paid and organic digital marketing, Email, Events, Webinars, Pay-per-lead programs, Vendor evaluation sites.
• Proactively propose and manage social media campaigns and content to increase engagement and industry visibility.
• Coordinate with the industry Business Development team to create a consistent experience from marketing through outbound prospecting campaigns.
• Collaborate with key sales and business stakeholders to increase the impact of marketing programs.
• Develop, execute, and optimize integrated regional marketing plans, leveraging both paid and organic digital channels to drive demand generation and pipeline.
• Deliver regular communications to the field regarding program information, updates, expected involvement, and access to promotional materials.
• Work with partners to maximize program reach and potential.
• Managing and reporting on demand-generated pipeline and ROI from awareness through bookings.
• Establishing demand-generation plans, strategy, and spending.
• Executing programs that drive timely results.

Basic Qualifications:

• Previous experience in field marketing or demand generation.
• Knowledge of and experience executing modern marketing channels, including events and conferences, webinars, email, direct mail, and digital advertising.
• Ability to think strategically, prioritize tasks, and execute with close attention to detail.
• Energetic, high-performing professional who is willing to take initiative and be resourceful.
• Creative thinker who can manage multiple projects simultaneously in a fast-paced environment and is comfortable introducing new ideas.
• Excellent communication skills.
• Confidence communicating with senior-level sales directors.
• Ability and willingness to travel as required.

Preferred Qualifications:

• Bachelor’s degree in marketing, communications, business, or a related field preferred Strong analytical skills and the ability to make data-driven decisions and establish goals.
• Ability to communicate effectively with stakeholders at all organizational levels.
• Diversity of background and experience.
• B2B marketing experience in the technology industry.
• Experience marketing IT solutions to process industries.
• Experience working with global, cross-functional teams.
• Demonstrated knowledge of digital marketing and the ability to develop and execute regional integrated marketing plans that combine paid, owned and earned channels to drive engagement and pipeline.
• A growth mindset.