(Senior) Employer Branding Recruitment Marketing (mfd)

Redcare Pharmacy; Köln; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading pharmacy chain in Germany is looking for a dedicated Employer Branding Specialist to develop and implement branding strategies to enhance recruiting efforts. This role requires a strong background in employer branding, excellent communication skills, and fluency in English and German. Candidates will have the chance to engage with applicants through various marketing campaigns, events, and high-quality content creation. This position offers full-time employment with flexible remote work options.

Leistungen

Work from Home flexibility

Team events and celebrations

Kindergarten Grant

Mental Health support

Personal Development opportunities

Deutschland Ticket for commuting

Membership with Urban Sports Club

Qualifikationen

• Proven experience in employer branding or recruitment marketing in an international environment.
• Expertise with major job platforms like LinkedIn, Indeed, and Glassdoor.
• Skilled in digital and in-person campaign planning.
• Data-driven with a focus on candidate experience.

Aufgaben

• Develop and implement localized employer branding strategies.
• Plan and execute data-driven recruitment marketing campaigns.
• Produce high-quality content and engage with potential candidates.
• Coordinate presence at job fairs and community events.

Kenntnisse

Employer branding experience

Analytical skills

Content creation

Communication skills

Fluent in English and German

Tools

LinkedIn Campaign Manager

Google Analytics

Excel

Jobbeschreibung

About your tasks :

Employer Brand Strategy & Execution

• Develop and implement localized employer branding strategies for the German and Dutch markets for both volume and office recruiting.
• Act as brand guardian for all candidate-facing content ensuring consistent tone and messaging.

Recruitment Marketing Campaigns

• Plan and execute data-driven campaigns on platforms like LinkedIn Indeed Glassdoor Kununu and relevant local job portals.
• Monitor campaign performance and optimize using data insights for effective reach and engagement.

Content Creation & Storytelling

• Produce high-quality content including social posts employee stories videos career site updates and event assets.
• Partner with employees to create authentic narratives reflecting our culture and values.

Events & Community Engagement

• Coordinate Redcares presence at job fairs university events and meetups in Germany and the Netherlands.
• Support local employer brand activations and internal ambassador programs.

Analytics & Reporting

• Track and report key KPIs such as campaign ROI engagement and employer reputation.
• Present actionable insights and recommendations for continuous improvement.

Qualifications

• Proven experience in employer branding or recruitment marketing in an international environment with focus on a German market. Dutch market knowledge is a big plus.
• Expertise with LinkedIn Indeed Glassdoor Kununu and local job boards.
• Confident using analytics tools (e.g. LinkedIn Campaign Manager Google Analytics Excel).
• Data-savvy detail-oriented and driven to create a strong candidate experience.
• Skilled in content creation with a good eye for visual storytelling.
• Experience planning and executing digital and in-person campaigns and events.
• Strong communicator who loves building connections and sees the power of engagement and storytelling.
• Fluent in English and German. Dutch skills are a plus.

About your benefits

• Work from Home : If your job does not require you to be present in the office we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.
• Redcare events : We promote teambuilding through creative team events and celebrate our successes together at regularly scheduled parties.
• Kindergarten Grant : We offer our employees who pay for childcare in kindergarten 10000 (total) per month.
• Mental Health : Get quick and professional help from psychologists if you feel overwhelmed in private or professional life. Anonymous and free of charge.
• Personal Development : We are all constantly learning. That’s why we support and foster your career development through internal & external training and help you grow.
• Mobility : Your commute matters to us. We provide our employees with a fully costed Deutschland Ticket which can be used at any time.
• Sports & Health : Your well-being is our top priority. Therefore we offer you a range of opportunities to improve your health. Profit from a membership (M) package at Urban Sports Club providing a variety of sports offers tailored to your interests.
• Remote Work: Yes
• Employment Type: Full-time