Senior Designer: Branding - Design Hotels

The Branding Journal; Berlin; Hybrid; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Hybrid mobile working options

International creative team (39++)

Employee discounts at partner hotels

Career development opportunities

Job summary

Design Hotels GmbH is seeking a seasoned Brand/Identity Designer to shape visual identities for Design Hotels and its hotels. You will craft brand systems, oversee typography, and deliver print and digital assets across channels in collaboration with a global creative team.

You report to the Senior Art Director and join a team of creatives committed to craft, storytelling, and image-led campaigns in a luxury hotel context. Hybrid work is offered.

Qualifications

• 5+ years in brand/identity design, ideally in an agency or design studio.
• Strong identity portfolio with case studies showing concept to application.
• Excellent design and conceptual skills with varied routes.
• Strong imagery and visual storytelling sense.
• Excellent typography skills and detailed typesetting.
• Strong presentation skills in Keynote, PowerPoint, or Google Slides.
• Proficient in print production and color management.
• Fluent English; German a plus.

Responsibilities

• Shape identities: develop creative routes and brand identities for our hotels.
• Define imagery: set image style and curate visuals with intent.
• Build systems: turn identities into scalable visual systems and guidelines.
• Bring brands to life: design print and digital assets for Design Hotels and hotels.
• Tell the story: create presentations, moodboards, and decks for stakeholders and partners.
• Craft every detail: prepare print-ready artwork and coordinate with printers.
• Collaborate: work with copywriters, digital designers, and project managers on multiple projects.

Skills

Brand identity

Typography

Adobe Creative Suite

Figma

Presentation skills

Print production

Communication

Team collaboration

English fluency

Tools

Adobe Creative Suite

Figma

Job description

Description

In a Nutshell

You are a brand designer with a love for typography and craft – and you know how to turn an idea into a convincing story. At Design Hotels, you shape the visual identity of our brand and of the hotels in our community. As part of the services we offer our hotels, you develop brand identities from first creative route to complete visual system and bring them to life across print and digital touchpoints. This is a hands‑on design role without team leadership or art direction for photo and film productions.

Tasks & Responsibilities

• Shape identities: Develop creative routes and brand identities for our hotels – logos, typography, color and graphic language.
• Define the imagery: Set the image style for each brand and select and curate visuals with intent.
• Build systems: Turn identities into scalable visual systems and clear, easy‑to‑use brand guidelines.
• Bring brands to life: Design print and digital assets for Design Hotels and our hotels – from stationery, menus and signage to social media and campaigns.
• Tell the story: Create concept presentations, moodboards and decks, and present ideas to stakeholders and hotel partners together with the Senior Art Director.
• Craft every detail: Prepare print‑ready artwork and work with print partners on materials and finishes.
• Collaborate: Work closely with copywriters, digital designers and project managers, and keep several projects moving at a high level of craft.

Experience and Mindset

• 5+ years of experience in brand or identity design, ideally in an agency or design studio
• A portfolio of strong identity work, with case studies that show your process from concept to application
• Excellent design and conceptual skills: you explore distinct creative routes and develop them into convincing designs
• A strong sense of imagery and visual storytelling
• Excellent typography skills – from type pairing to detailed typesetting – and a keen eye for detail
• Strong presentation skills: you build compelling decks in Keynote, PowerPoint or Google Slides and can explain and defend your design decisions
• Expert in Adobe Creative Suite and Figma
• Strong knowledge of print production, from artwork preparation to colour management, papers and finishes
• Excellent communication skills: you explain your ideas clearly, listen well and handle feedback constructively
• A true team player who enjoys working closely with others – proactive, well organized and hands‑on
• Fluent English; German is a plus
• Permission to work within Germany

Nice to have

• Experience with hospitality, food & beverage, travel or lifestyle brands
• Motion design skills to bring identities to life
• Confident use of AI-assisted tools in your creative workflow

The Team

• You report to the Senior Art Director and are part of a creative team of 20 – art directors, designers, editors, writers, project managers, brand managers and media managers – led by our Creative Director.

Perks & Benefits

• A great experience in the niche market of luxury boutique hotels
• Hybrid mobile working options
• Working in a motivated and international team from over 39 countries at the global Headquarters of Design Hotels™
• Great benefits at member hotels, brand partners and other employee discounts and special offers, including Marriott Explore rates
• Career development opportunities in an international company

About Design Hotels™
Design Hotels GmbH (www.designhotels.com) is a full‑service hospitality consultancy, offering customized services to its member hotels. Under the brand Design Hotels™ the company represents and markets a curated selection of currently more than 300 luxury hotels in over 60 countries. These member hotels are independently owned but united by a commitment to individuality, progressive design, and cultural authenticity. Design Hotels™ embodies the most advanced ideas in the hospitality industry and offers discerning travelers new opportunities and inspiration for both a more conscious travel and lifestyle.

The company has its headquarters in Berlin and branches in Los Angeles, New York, London and Singapore. Since March 2021, Design Hotels GmbH is part of the Marriott International portfolio.

Design Hotels is an equal opportunity employer, we celebrate diversity and practice inclusivity. Hiring decisions are based on merit, qualifications, and our business needs only.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.