Senior Data Analyst – Product Analytics & Experimentation (f/m/d) in Data Division

Thomann GmbH; Berlin; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading data-driven company in Berlin seeks a Senior Product Analyst – Experimentation to enhance their analytics program. Responsibilities include data collection and analysis for digital products, managing tools for A/B testing, and conducting workshops. Candidates should have over 5 years of product analytics experience, SQL skills, and familiarity with tools like Google Analytics 4. The position offers remote work flexibility and various employee benefits.

Leistungen

Flexible working hours

13th salary

Employee discount

Professional development coaching

Urban Sports Club discount

Qualifikationen

• 5+ years of experience in product analytics.
• Familiarity with digital data in marketing platforms.
• Experience running hypothesis-driven experiments.

Aufgaben

• Collect and analyze data from digital products.
• Own tooling landscape and implement processes.
• Conduct workshops on product analytics.

Kenntnisse

Product analytics

SQL

Google Analytics 4

A/B-testing

Cross-functional collaboration

Tools

Google Analytics 4

Google Tag Manager

A/B-Testing tools

Jobbeschreibung

We are the Thomann.io Data Team! We are a colourful group of data analysts, data engineers and measurement specialists. We are focused on expanding our cloud-based data warehouse to create added value in essential business areas like for our website and app, and for marketing, purchasing and logistics.

Join our team of digital analysts, marketing analysts and tracking specialists. We are responsible for the measurement strategy, tracking implementation and analysis of our digital properties (web & app) and marketing initiatives. As a Senior Product Analyst – Experimentation (f/m/d) you will take our experimentation program to the next level, establish lean processes, and revise our tooling. Come work with us from Berlin, or remotely within Germany!

The tasks in the team

• Collection, analysis, interpretation and visualisation of data from digital products (website/app) and marketing channels (CRM, ads, SEO etc.)
• Ownership of our tooling landscape (GA4, GTM, A/B-Testing) and processes (requirements gathering, tracking Q&A)
• Collaborate with cross-functional teams to develop and implement measurement strategies and KPI frameworks around our shop features and initiatives
• Hold workshops on product analytics with product teams to increase their literacy and enable them to work independently with your tools for doing basic analyses
• Balance a reactive service mode (pull) with proactive explorations and the promotion of insights and recommendations (push)

What you should bring to the table

• At least 5 years of experience in product analytics and associated tools, ideally an event-based solution like Google Analytics 4 as well as A/B-testing tooling for web & app
• You know what it takes to run hypothesis-driven experiments at scale and don’t shy away from calling out biased tests
• Establishing processes and cross-functional alignment for experimentation as well standards around analysis excites you
• You are familiar with raw data structures and writing SQL is a piece of cake for you
• A familiarity with the collection, structure and availability of digital data in marketing platforms (Facebook, TikTok etc.) is a plus
• You know the differences between frontend and backend tracking, and client and server-side implementations.

What we have to offer

• Flexible working hours and location, with the option to go into the office (fully-remote possible)
• 13th salary in November
• Further training opportunities with clear development paths for your career
• Thomann.de employee discount
• Personal work equipment according to your wishes and regarding your role
• Regular team events
• English or German language courses
• 1:1 sessions with an external coach, for professional development
• Urban Sports Club discount
• and more! Check out our Handbook

We value inclusion and diversity

We pride ourselves on being an inclusive employer that creates a welcoming atmosphere, and value diversity in our teams. We do not make judgements based on ethnicity, nationality, age, marital status, gender identity, sexual orientation, disability status, or religion.