Senior CRM Marketing Manager (f/d/m)

Digitalchargingsolutions; München; Vor Ort; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A leading electric mobility solutions provider in Munich is seeking a Senior CRM Marketing Manager. You will lead a marketing team, manage the annual budget, and execute integrated marketing campaigns. The ideal candidate has at least 7 years of marketing experience, strong leadership skills, and a passion for e-mobility. This role offers competitive benefits and a dynamic work environment.

Leistungen

Subsidized gym membership

Subsidized office lunch benefit

Personal development budget

Monthly mobility budget

Up to 2 days of home office per week

Team events and more

Qualifikationen

• Minimum of 7 years’ experience in marketing, with leadership experience.
• Track record in lifecycle marketing, product marketing, and campaign management.
• Demonstrated success in leading CRM implementation projects.

Aufgaben

• Lead a 6-person marketing team and manage annual budget.
• Develop efficient workflows and processes.
• Create and execute integrated marketing campaigns.

Kenntnisse

Lifecycle marketing

Product marketing

Campaign management

Analytical skills

HTML scripting

Leadership skills

Data-driven mindset

Team collaboration

Ausbildung

Bachelor’s degree in Marketing, Business, or a related field

Tools

Various CRM platforms

Jobbeschreibung

Senior CRM Marketing Manager (f / d / m) at Digital Charging Solutions GmbH | softgarden

View job here

Electrify your career!

We believe the future of mobility is electric! Join an enthusiastic international team with a common vision of the future of mobility and be part of transforming the automotive industry. Charging needs to be simple and easy to use, therefore we focus on digitized and customer-oriented services.We develop white label public charging solutions for automotive OEMs and fleet operators. These services provide access to multiple networks of Charge Point Operators (CPO) and enable drivers of electric vehicles to find, use and pay for public charging in an easy and seamless way. Since the beginning of 2019, Digital Charging Solutions GmbH has been part of the mobility joint venture between the BMW Group and Daimler AG. CHARGE NOW is a service of DCS and part of this joint venture, which aims to strengthen sustainable mobility together with FREE NOW.

Senior CRM Marketing Manager (f / d / m)

Full Time

Mies-van-der-Rohe-Straße 6, 80807 München

With Professional Experience

8 / 14 / 25

Make an Impact by :

• Taking on interim disciplinary leadership of a 6-person Marketing team (+ working student / intern).
• Re)structuring and developing new, efficient workflows and processes.
• Owning the annual marketing budget planning and managing budget responsibility.
• Providing strategic leadership across all marketing disciplines : Content, SEO, CRM, Online Marketing (including Media), Offline Marketing, Trade Shows, and Communications.
• Developing annual marketing plans to align with business goals.
• Creating and executing digital-first integrated marketing campaigns.
• Managing and guiding external agencies.
• Leading the setup and implementation of a new CRM tool, including evaluating and selecting the right platform.
• Acting as CRM project lead for PRM, CRM, and Emarsys.
• Designing and implementing automation processes to streamline CRM workflows.
• Customizing CRM features to match organizational needs and objectives.
• Overseeing data migration, integration, and quality assurance processes to ensure accuracy.
• Collaborating cross-functionally to capture business requirements and measure ROI from campaigns through data insights.

Your Profile :

Bachelor’s degree in Marketing, Business, or a related field.

Minimum of 7 years’ experience in marketing, with leadership experience

Track record in lifecycle marketing, product marketing, and campaign management.

Demonstrated success in leading CRM implementation projects and working with various CRM platforms.

Proficiency in HTML scripting for emails and solid knowledge of SQL; basic knowledge of programming or scripting languages is a plus.

Strong analytical skills with a data-driven mindset and the ability to translate insights into action.

Hands-on mentality with a "get it done" attitude, paired with creativity and leadership skills.

Excellent interpersonal and team collaboration abilities.

Fluent in English; German is a plus.

Passion for the e-mobility industry and a drive to deliver results in a fast-paced, scale-up environment.

We Offer :

A unique opportunity combining the energy of a scale up with the power of BMW, Mercedes Benz Mobility & bp

Working on products & services with a high social impact

An international team of talented people who love what they do and live a collaborative spirit

An open minded culture with room for growth and the freedom to bring in own ideas

Subsidized gym membership

Subsidized office lunch benefit

Personal development budget for your professional growth

Monthly mobility budget

Up to 2 days of home office in a week

Offsite / team events & much more and modern, sunny offices in Berlin & Munich

and of course the classics : delicious coffee & tea, fresh fruits and an office dog friendly environment

At DCS we acknowledge the value of diversity, promote equality and challenge unfair discrimination. We strive to create an inclusive work environment, safe for anyone regardless of their gender identity, sexual orientation, abilities, ethnicity or race. We have the clear goal of driving diversity and inclusion across all dimensions and treat each applicant with the same respect and consideration.

Get in touch!

Are you excited about shaping the future of e-mobility services?

Then send us your application (CV, earliest starting date, salary expectations and optional motivational statement).

Don’t worry if you don’t think you meet all requirements for this position. First and foremost, we value like-minded, passionate people who want to make an impact in shaping the future of e-mobility. We encourage you to apply and convince us why you would be a good fit in a cover letter.

We are looking forward to hearing from you!

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