Senior CRM Manager / CRM Lead – all genders welcome!

Vicegolf; München; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Remote work options

Annual training budget

Office golf simulator and putting?

Job summary

Vice Golf, based in Munich, seeks a Senior CRM Manager/CRM Lead to own CRM strategy and drive retention across markets. You will lead a hands-on team, manage campaigns and automations, and oversee budgeting and tech choices to maximize lifetime value.

The role offers remote work options and a focus on data-driven decision making. You will collaborate with cross-functional teams to improve the customer journey, mentor staff, and champion a test-and-learn culture in a dynamic, golf‑driven

Qualifications

• Several years of experience in CRM, retention or lifecycle marketing.
• Experience leading or mentoring people.
• Enjoy both rolling up sleeves and setting direction, and switching between the two.
• Strong hands-on knowledge of modern CRM and marketing automation platforms.
• A data-driven mindset and confidence working with numbers.
• Experience working across multiple markets; US market a plus.
• Curiosity and test‑and‑learn attitude.
• Fluent English; other languages a plus.
• Passion for golf is a bonus.

Responsibilities

• Set the direction for CRM and retention, owning the strategy, roadmap and targets.
• Lead and grow the CRM team while staying hands-on, from building campaigns and automations to data digging.
• Own the CRM budget and tech stack, deciding on tools, partners and investments.
• Represent CRM at management level, aligning retention priorities with company goals.
• Drive customer retention and lifetime value, turning first-time buyers into loyal customers.
• Own CRM performance and reporting, translating results into clear priorities for the team and management.
• Build a culture of testing and continuous improvement, leading by example.
• Partner with teams across the business on cross-functional projects to improve the customer experience.

Skills

CRM experience

Leadership

Hands-on campaigns

Data-driven

Multi-market experience

Fluent English

Test-and-learn mindset

Golf interest

Tools

Marketing automation platforms

Job description

About the Job

Join us in reshaping the future of golf! With a team of over 85 passionate people, we're dedicated to our mission in revolutionizing the golf industry one swing at a time. Our international CRM team, based in Munich, is seeking a motivated Senior CRM Manager / CRM Lead (m/f/x) to become part of our company in a dynamic and innovative environment. Ready to embrace your Vice?

Your Fairway

• Set the direction for CRM and retention, owning the strategy, roadmap and targets.
• Lead and grow the CRM team while staying hands‑on yourself, from building campaigns and automations to digging into the data.
• Own the CRM budget and tech stack, deciding on tools, partners and where to invest.
• Represent CRM at management level, aligning retention priorities with company goals and influencing decisions across the business.
• Drive customer retention and lifetime value, turning first‑time buyers into loyal, repeat customers.
• Own CRM performance and reporting, translating results into clear priorities for the team and for management.
• Build a culture of testing and continuous improvement, and lead by example in how the work gets done.
• Partner with teams across the business on cross‑functional projects that improve the customer experience.

Your Scorecard

• Several years of experience in CRM, retention or lifecycle marketing, ideally in DTC or e‑commerce.
• Experience leading or mentoring people.
• You enjoy both rolling up your sleeves and setting the direction, and you're comfortable switching between the two.
• Strong hands‑on knowledge of modern CRM and marketing automation platforms.
• A data‑driven mindset and confidence working with numbers to guide decisions.
• Experience working across multiple markets. Experience with the US market is a plus.
• Curiosity, a test‑and‑learn attitude and a drive to keep improving.
• Fluent English. Additional languages are a plus.
• A passion for golf is a bonus.

Our Clubhouse

• We embrace diversity and innovation. Our motley team comes from all backgrounds and perspectives, united by fresh and bold ideas.
• Taking ownership from day one. Our ambitious vision relies on every individual stepping up to bring Vice Golf to the next level.
• Make your work hours fit your life. Flexible work arrangementsand remote work options cater to your work‑life balance.
• Grow with us. We place great emphasis on your personal development, where you benefit from not only regular performance feedback but also an annual training budget.
• Escape the routine. Within the EU, you're free to choose your workspace for two weeks a year.
• Stay active. We're invested in your well‑being, subsidizing EGYM Wellpass so you can train for only 30 € a month.
• Enjoy! Fuel your day with a varied selection of fresh meals and snacks from our Foodji.
• Secure your (far) future! While retirement might seem distant to you, we've got you covered with options to enroll in our corporate pension plan.
• Work hard play hard. Work on your golf skills and refine your swing on the state‑of‑the‑art golf simulator and putting green in our office.
• Enjoy the open bar. Have some Afterwork drinks on our rooftop while enjoying the view of the Alps.