Senior CRM (HubSpot) & Marketing Automation Expert (m/f/d)

Quantum Systems; Gilching; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Company pension scheme

Flexible working hours

Mobile Work

Stay active

Bike-Leasing

Corporate Benefits

Employee events

Lunch-Card

Company Shuttle

Job summary

Quantum Systems seeks a Senior CRM & Marketing Automation Expert to drive global CRM and marketing automation. You will optimize HubSpot, design nurture programs, and deliver data-driven marketing.

collaboration with Marketing and Sales will build a scalable growth engine and a leadership path as the team expands. You will partner with Website and Content teams to enhance digital journeys, integrate Frontify, and implement KPI dashboards in HubSpot and Power BI.

Qualifications

• Bachelor's degree in Business, Marketing, IS, Data Analytics, or related field.
• 5+ years experience in Revenue Operations, CRM or related roles in B2B tech/SaaS.
• Initial leadership experience (disciplinary or project).
• Hands-on HubSpot: workflows, lifecycle management, data cleanup.
• Strong analytics to turn funnel data into insights.
• B2B digital marketing and marketing automation expertise.
• Fluent English and German, both written and spoken.

Responsibilities

• Own and continuously develop HubSpot as the global CRM platform.
• Design, implement and optimize marketing automation workflows.
• Create scalable lead nurturing, scoring and lifecycle programs.
• Support Events and communications teams with CRM activities.
• Develop dashboards and KPI reporting in HubSpot and Power BI.
• Collaborate with Website, Content and Social Media teams to improve journeys.
• Work with Sales, Program and Product Management to improve lead quality.
• Integrate DAM Frontify and other MarTech tools where needed.
• Evaluate new marketing technologies and improvements.
• Coordinate external implementation partners when required.
• Serve as internal CRM contact across GTM teams and maintain documentation.

Skills

HubSpot

CRM administration

Marketing automation

Data analytics

Lead nurturing

Fluent English/German

Education

Bachelor's degree in Business, Marketing, IS or related field

Tools

Power BI

Frontify

Job description

As a Senior CRM & Marketing Automation Expert, you will be responsible for the continuous development of Quantum Systems' global CRM and marketing automation capabilities. You will further develop HubSpot, optimize customer journeys, improve lead generation, and establish data-driven marketing processes. You will work across Marketing and Sales to build a scalable growth engine. As the organization continues to grow, this role offers a development path into a team lead position.

What is your Day to Day Mission:

• Own and continuously develop HubSpot as the global CRM platform.

• Design, implement and optimize marketing automation workflows.

• Create scalable lead nurturing, scoring and lifecycle programs.

• Support the Events and communications teams with CRM activities.

• Develop dashboards and KPI reporting to measure marketing performance and ROI in HubSpot and Power BI.

• Work closely with Website, Content and Social Media specialists to improve digital customer journeys.

• Collaborate with Sales, Program and Product Management to increase lead quality and conversion.

• Support the integration of our Digital Asset Management platform (Frontify) and other MarTech solutions where appropriate.

• Evaluate new marketing technologies and recommend improvements.

• Coordinate external implementation partners where required.

• Serve as the internal point of contact for CRM-related support across GTM teams.

• Maintain internal documentation and training resources for CRM processes and tools.

What you bring to the team:

Must have

• A bachelor's degree in Business, Marketing, Information Systems, Data Analytics, or a related field.

• 5+ years of experience in Revenue Operations, CRM administration, Marketing/Sales Ops, or a related role — ideally within a B2B tech, SaaS environment or B2G.

• Initial leadership experience (disciplinary or project leadership).

• Hands-on HubSpot expertise including workflow automation, lifecycle management, and data cleanup.

• Strong analytical skills, with the ability to turn funnel and campaign data into actionable insights.

• Strong B2B Digital Marketing experience and Marketing Automation experience.

• Proactive, implementation-driven, and organized, with a genuine enjoyment of being the go-to person for CRM in a fast-paced, innovation-driven environment.

• High level of ownership and hands-on mentality.

• Strong project management skills with the ability to coordinate cross-functional stakeholders and manage multiple projects in a fast-paced environment.

• Fluent English and German, both written and spoken.

Nice to have

• Experience with DAM platforms.

• Understanding of API-based integrations between marketing systems.

• Experience with Power BI

Additional advantages

• Experience with AI-powered marketing tools or agentic AI.

• Background in defence, aerospace or other high-tech industry.

Why Quantum-Systems:

• Be part of one of Europe’s most dynamic dual-use tech companies, with real-world impact.

• Build one of Europe's leading digital marketing ecosystems.

• Work in a fast-paced environment with flat hierarchies and a global outlook.

• Grow and take ownership in an expanding team.

• Join a collaborative, mission-driven company culture.

Our benefits:

• Company pension scheme: We support you so that you can already make provisions for later.

• Flexible working hours: With trust-based working hours, you are not only responsible for your working hours, but also for your work-life balance.

• Mobile Work: If things get a little busy in the office, you have the option to work remotely one flexible day per week to create the right balance.

• Stay active: With EGYM Wellpass, you get access to thousands of fitness and sports facilities — and of course, we subsidize the membership.

• Bike-Leasing: We support you in staying environmentally mobile and healthy.

• Corporate Benefits: Your opportunity for attractive offers and discounts from well-known suppliers and brands, e.g. Adidas, Apple, Expedia.

• Employee events: We not only want to grow together, but also celebrate our successes together.

• Lunch-Card: Be powerful with delicious energy, daily lunch budget is sponsored.

• Company Shuttle: Enjoy our convenient shuttle service that picks you up from Laim in Munich and brings you to our location, with return trips at the end of the workday.

About us:

Quantum Systems is a leading European defence neo-prime built on deep technology. The company develops, manufactures and deploys battle-proven autonomous systems for defence, security and civil resilience customers. Its portfolio brings together hardware, software and AI across unmanned systems, sensors and counter-UXS solutions for air, land, sea and adjacent domains. MOSAIC UXS, its AI-enabled mission combat system, connects these capabilities into an interoperable operational network, enabling forces to sense, decide and act faster. With more than 1,700 employees across eight countries, Quantum Systems combines fast-growing revenue and demonstrated profitability with the industrial base to scale across allied markets.

Our commitment:

We are an open-minded company that not only values diversity, but actively promotes it. Regardless of gender, age, ethnic origin, religion, sexual orientation or disability, we firmly believe that the diversity of our employees is an essential part of our success.

At our company, every voice is heard and every perspective is valued. We believe that our differences enrich us and help us to find creative solutions and generate innovative ideas. We pride ourselves on creating an inclusive work environment where all employees can reach their full potential.