Senior Creative Strategist (m/f/d)

Yepoda; Berlin; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Dynamic Environment

Hybrid Working

Inspiring Workspace

Employee Discounts

Benefits Budget

Job summary

Yepoda GmbH is seeking a Senior Creative Strategist to join the marketing team in Berlin. You will translate performance data into creative direction, align design, content and influencer teams, and build testing roadmaps to keep our creative pipeline ahead of trends.

You will own briefs, scripts, storyboards and collaborate across performance marketing to optimize paid social across Meta and TikTok, with a bias toward data-driven storytelling.

Qualifications

• 4+ years in creative or content strategy within a D2C or ecommerce brand.
• Experience optimizing paid social assets for Meta/TikTok, with understanding of platform algorithms.

Responsibilities

• Deliver actionable creative briefs, copy, and storyboards for the design team.
• Monitor micro-metrics and diagnose asset performance to drive iterations.

Skills

Creative strategy

Performance marketing

Data interpretation

Campaign optimization

Canva or visual tools

Tools

Motion

Job description

About Yepoda

Clean K-Beauty Innovation. No compromises.

Yepoda is a clean K-Beauty brand that actually proves it works. We make Korean skincare without any of the compromises. Everything is clinically tested, 100% vegan, and formulated above EU standards. So you get the innovation and the results that K-Beauty is known for, plus a real commitment to sustainability. And we make it genuinely fun and easy to use — skincare you actually look forward to.

Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a certified B Corp™ and 1% for the Planet member, based in the heart of Berlin. Our products are available through our own online shop and, since March 2025, at Sephora Europe — online and in over 650 stores. With a team of 140+ brilliant individuals from around the world, we are actively shaping Yepoda's story every day.

As Senior Creative Strategist, you will sit at the intersection of performance marketing and our creative team, translating data into the stories, hooks, and formats that drive Yepoda's paid social growth. Your focus is to turn day-to-day performance metrics into actionable creative direction, keeping design, content, and influencer teams aligned on what's winning and why, while building the testing roadmaps that keep our creative pipeline ahead of platform trends.

Your Tasks

• Deliver detailed, actionable creative briefs, direct-response copy, and frame-by-frame storyboards for the design team.

• Monitor day-to-day micro-metrics (thumb-stop ratios, 3-second hold rates, CTR) to rapidly diagnose asset performance and propose modular iterations.

• Act as the bridge between performance and creative by streamlining the asset request pipeline and managing the feedback loop between media buyers and designers.

• Supply the in-house production and influencer teams with data-backed insights, winning hooks, and performance trends to guide their shoots.

• Proactively design and build A/B testing roadmaps for new hooks, visual formats, and messaging angles.

• Define and map specific creative concepts and angles to targeted consumer personas for both evergreen (BAU) and seasonal campaigns.

• Spot native platform trends by maintaining a swipe file of Meta vs. TikTok content and mapping competitor strategies.

• Present monthly reviews by synthesizing weekly learnings into macro-level creative presentations for stakeholders.

• Own post-click/CRO alignment by auditing and advising on e-commerce landing pages to ensure the post-click experience matches the ad narrative.

• Build secondary channel playbooks by adapting winning Meta/TikTok creatives for expansion channels like Pinterest, Snapchat, or Reddit.

Your Profile

• 4+ years of experience in a creative strategy or content strategy, ideally within a D2C or e-commerce brand and in touch with performance marketing.

• Proven experience optimizing paid social creative assets for Meta and/or TikTok, with a strong understanding of how platform algorithms use creative signals to define audience targeting.

• Comfortable working with performance data (thumb-stop ratios, hold rates, CTR) to diagnose what's working and translate it into new creative angles, not just report on it.

• Experience writing creative briefs, scripts, or storyboards for a design team; visual production skills (e.g. Canva) are a plus but not required.

• Strong cross-functional collaborator, comfortable aligning performance marketing, design, content, and influencer teams around a shared creative direction.

• Familiarity with workflow and creative analytics tools (e.g. Motion or similar).

• Fluent in English; Italian or French language is a plus.

What We Offer

• Dynamic Environment: The opportunity to work in a start‑up environment surrounded by a passionate and dedicated team.

• Accelerate Your Career: Take on responsibility from day 1, with room for professional growth and advancement as the company continues to expand.

• Inspiring Workspace: Located in the heart of Berlin's Prenzlauer Berg, a dog‑friendly office, with free drinks and snacks.

• Hybrid Working: We understand that sometimes you get more stuff done from home and need a change of scenery.

• We Value Diversity: We seek to build an inclusive workplace that welcomes people from all different backgrounds. A welcoming, international, dedicated team with flat hierarchies and trust by default.

• Employee Discounts: You’ll get to enjoy the Yepoda products at a discount and share it with friends and family to keep your glow going!

• Unique Add Ons: A monthly benefits budget that’s yours to spend. Through the Probonio app you pick what actually fits your lifestyle.

At Yepoda we are dedicated to providing equal employment opportunities to all individuals, regardless of race, color, ethnicity, ancestry, religion, national origin, citizenship, gender, gender identity or expression, sexual orientation, age, marital status, parental status, disability, or any other status protected by applicable law.