Senior Creative Strategist – DACH (DTC & Performance Marketing)

Achaté; Deutschland; Vor Ort; EUR 45.000 - 67.000; Vollzeit

Benefits dieser Stelle

Competitive salary €4,000–€6,000 gross

Ownership over German creativestrategy

Access to real performance data

High testing volume

Collaboration with Growth/Performance/

Zusammenfassung

Achaté seeks a Senior Creative Strategist to build a dedicated German creative playbook. This role focuses on performance advertising, consumer psychology, creative research, and data-driven ad production—not traditional copywriting.

You will own the German creative strategy, investigate German consumer behavior, and develop new angles and scripts to drive profitable creatives for Germany.

Qualifikationen

• 3+ years of relevant Creative Strategy / Performance Creative experience.
• Native or near-native German.
• Deep understanding of the German consumer and market.
• Strong Meta Ads knowledge.
• Experience with UGC and paid social concepts.
• Strong understanding of consumer psychology.
• Commercial, research-driven and testing-focused mindset.

Aufgaben

• Develop the creative strategy for Germany and own it end-to-end.
• Research German consumers, competitors, reviews, pain points and buying behaviour.
• Analyse Meta Ad Library, TikTok and winning DTC brands.
• Develop new angles, concepts, hooks and scripts.
• Create clear briefs for UGC creators, editors and designers.
• Analyse creative performance across CPA, ROAS, CTR, hook rate and conversion.
• Identify why creatives win or lose and iterate accordingly.
• Build a structured testing roadmap across angles, personas, hooks, formats and offers.
• Turn performance data into new creative hypotheses and tests.

Kenntnisse

Creative Strategy

Performance Creative

German language

Jobbeschreibung

Achaté is a fast-growing European DTC brand focused on making household cleaning easier, faster and more effective.

After strong growth in the Netherlands, Germany is one of our biggest growth priorities. We are therefore looking for a Senior Creative Strategist who can help us build a winning creative engine specifically for the German market.

This is not a translation or traditional copywriting role.

We are looking for someone who understands performance advertising, consumer psychology, creative research and data — and knows how to turn those insights into ads that convert.

Your Mission

Your goal is simple:

Systematically produce more profitable creatives for the German market.

You will take ownership of:

• Developing the creative strategy for Germany
• Researching German consumers, competitors, reviews, pain points and buying behaviour
• Analysing Meta Ad Library, TikTok and winning DTC brands
• Developing new angles, concepts, hooks and scripts
• Creating clear briefs for UGC creators, editors and designers
• Analysing creative performance across CPA, ROAS, CTR, hook rate and conversion
• Identifying why creatives win or lose
• Iterating and scaling winning concepts
• Building a structured testing roadmap across angles, personas, hooks, formats and offers
• Turning performance data into new creative hypotheses and tests

Germany should develop its own creative playbook — not simply translated versions of what works in the Netherlands.

How We Work

We see creative as a continuous performance loop:

We don’t want someone who simply writes scripts.

We want someone who can look at an ad and its performance and say:

“This angle is working, this hook gets attention but doesn’t convert, and this is what we should test next.”

Who We’re Looking For

This is a senior position. You should have:

• 3+ years of relevant Creative Strategy / Performance Creative experience
• Native or near-native German
• Deep understanding of the German consumer and market
• Strong Meta Ads knowledge
• Experience with UGC and paid social concepts
• Strong understanding of consumer psychology
• A commercial, research-driven and testing-focused mindset

Experience with TikTok Ads, household/consumer brands, advertorials or AI creative production is a strong plus.

What Success Looks Like

We expect you to help us:

↑ Number of winning German creatives

↑ Speed of testing and iteration

Every week should result in new tests, new learnings and a better understanding of what makes German customers buy.

What We Offer

• €4,000–€6,000 gross per month, depending on experience and track record
• Significant ownership over the German creative strategy
• Access to real performance data and substantial advertising spend
• High testing volume and fast execution
• Close collaboration with Growth, Performance and Creative
• The opportunity to help build Achaté into a leading European brand
• Significant room to grow as we expand across Europe

Interested?

We’re less interested in impressive job titles and more interested in what you’ve actually made work.