Job Summary
We’re looking for a Senior Content Manager to own written communication and be a key part in transforming our brand into a content‑driven experience. The role reports into the Director of Brand & Product Marketing and involves supporting content systems, SEO strategy, and content operations across multiple channels including email, blog, UX flows, landing pages, and educational content.
Responsibilities
- Write exceptional content across channels: website and landing page copy, CRM, SMS, educational guides, and long‑form blog articles.
- Craft UX copy for account dashboards, subscription management, and key user flows.
- Collaborate closely with CRM, Acquisition, Brand, and Digital Product teams to create a cohesive customer journey.
- Translate product marketing and campaign direction into clear, convincing copy across channels.
- Upload and maintain content in a headless CMS (Sanity) with clean formatting, metadata, and consistent naming, tagging, and taxonomy.
- Build and organize a content library and ensure content versions, updates, and optimizations follow a clear workflow.
- Write long‑form blog articles aligned to brand themes, SEO and G/AEO opportunities, and refresh existing content to improve ranking and performance.
- Maintain structured internal linking, metadata, and basic schema.
Qualifications
- 5–8+ years in content writing, content management, or SEO‑focused editorial roles, ideally in DTC, food, wellness, subscription, ecommerce, or consumer tech.
- Primary experience writing for DTC emails, landing pages, UX copy, SMS, educational content, and long‑form articles.
- Strong English (C1–C2) with excellent grammar and nuance; fluent German preferred.
- Deep understanding of tone, structure, and customer/user motivations.
- SEO competence: keyword research, content clustering, on‑page optimization, metadata, schema basics, and performance monitoring.
- Comfortable managing many content surfaces at once, structuring information, designing workflows, and shaping content systems.
- Independent, proactive, fast but high quality, organized, and able to collaborate across CRM, Brand, Product.
Working Style
- Independent and proactive.
- Fast, but high quality.
- Organized and systematic.
- Comfortable collaborating across CRM, Brand, Product teams.
- Energized by helping consumers build healthier habits with less effort.
Why Join Us
- Play a key role in shaping how tens of thousands of people experience and connect with our brand.
- Build a content system from the ground up and watch it scale as we grow.
- Work closely with many stakeholders in a high‑growth environment.
- Join a mission‑driven team committed to making healthy eating realistic, accessible, and joyful.
If you’re excited to take ownership and autonomy in a fast‑growing subscription brand, please include your portfolio in your application.