Sales Manager DACH

MacGregor Black; Deutschland; On-site; EUR 90,000 - 130,000; Full time

Job summary

MacGregor Black partners with a well-established Sports and Outdoor brand to appoint a Sales Manager for the DACH region and Italy. You will own the sales plan, budget and distribution targets, leading agencies in Germany and agents in Italy and Austria, while managing the distributor relationship in Switzerland.

We seek a commercially minded leader with 6+ years in consumer goods sales or category management, fluent German and English, and a proven track record of growing outdoor/lifestyle

Qualifications

• 6+ years in sales or category management within consumer goods
• Sports/outdoor knowledge preferred
• Willingness to travel regularly
• Ability to manage multiple markets and projects

Responsibilities

• Own the sales plan, budget and commercial performance for your markets, delivering revenue, margin and distribution targets
• Lead, coach and steer sales agencies in Germany and agents in Italy and Austria
• Manage and develop the distributor relationship in Switzerland, including seasonal sell-in planning and forecasting
• Build senior-level relationships with key customers across outdoor, sporting goods, lifestyle and travel luggage
• Drive sell-through with partners through assortment planning, replenishment, staff training and brand activation
• Manage key accounts directly and other group brands where applicable
• Create accurate sales forecasts by brand, region and season, and participate in monthly demand planning
• Analyze market trends and consumer preferences to identify new opportunities
• Feed European market requirements into product development with local and international management
• Recommend investments and activities for long-term brand growth
• Report regularly to senior stakeholders on financial performance and growth opportunities

Skills

German fluency

English fluency

Commercial acumen

Sales leadership

Stakeholder mgmt

Job description

Are you a commercial leader who thrives on turning brand vision into sell-through?

Do you want to take a global outdoor brand further across Germany, Italy, Austria and Switzerland?

Ready to join a close-knit team where adventure isn't just a tagline, it's the culture?

MacGregor Black are partnering with a well-established brand in the Sports and Outdoor sector,looking for a Sales Manager to lead their commercial growth across the DACH region and Italy.

Key Responsibilities

• Own the sales plan, budget and commercial performance for your markets, delivering agreed revenue, margin and distribution targets
• Lead, coach and steer the sales agencies in Germany and agents in Italy and Austria
• Manage and develop the relationship with the distributor in Switzerland, including seasonal sell-in planning, forecasting and brand presentation
• Build senior-level relationships with key customers across outdoor, sporting goods, lifestyle and traditional travel luggage
• Drive sell-through with partners through assortment planning, replenishment, staff training and brand activation
• Manage key accounts directly, and other group brands where applicable
• Create accurate sales forecasts by brand, region and season, and contribute to monthly demand planning meetings
• Analyse market trends and consumer preferences to identify new business opportunities
• Feed European market requirements into product development with local and international management
• Recommend investments and activities for long-term brand building and growth
• Report regularly to senior stakeholders on financial performance, growth opportunities and competitive developments

What We Are Looking For

• At least 6 years' experience in sales or category management within consumer goods, ideally sports or outdoor
• Strong outdoor product knowledge, and ideally lifestyle
• Fluent German and English (negotiation level)
• Strong commercial acumen and a results-driven approach
• Genuine affinity for outdoor, lifestyle and current trends
• Ability to manage multiple projects and adapt to changing priorities
• Excellent interpersonal and communication skills
• A proactive, structured and entrepreneurial way of working with a can-do mentality
• Comfortable working under pressure in a deadline-driven, multicultural international team
• Willingness to travel regularly within the region and to headquarters in Belgium
• Ability to represent the brand authentically as a brand ambassador